Nitin Gupta - Work Samples

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Nitin Gupta - Work Samples

  1. 1. | Nitin Gupta User Interface | Media | Human Factors | Consumer research | Experience Planning | Design strategy
  2. 2. | User Interface
  3. 3. | User Interface Design Design of ‘Connectivity’ applications for various mobile phone platforms Responsible for the user interface design of the complete ‘Connectivity’ domain for multiple mobile phone platforms globally. This area included applications such as Bluetooth, WiFi, Push-to-talk, OTA (over the air), USB and all services with these applications. Worked with Standards organizations (Bluetooth SIG, WiFi Alliance) as the Motorola design rep for technology implementation. Screen shots of the Bluetooth application for a particular platform
  4. 4. | User Interface Design Design of a complete mobile phone platform Idle Calculator Phonebook Main Menu Main Display Screens External Display Screens Idle Calling List View Viewfinder Responsible for the user interface design of a complete mobile phone platform for a North America CDMA telecom carrier. This involved over 25 different applications and it’s evolution over multiple products Screen shots of some application screens
  5. 5. | User Interface Design Design of Voice Recognition application for mobile phones – ‘The Talking Phone’ “ The most novel part of the new Linux platform’s UI is what Motorola calls “Talking Phone”. The Talking Phone settings let the user Configure what aspects of the user interface will be spoken by the phone’s text to speech system….. … .this is brilliant stuff. The speech is still a bit rough around the edges, but I love the direction that Motorola is going with this” Motorola ‘Talking Phone’ reviewed on www.mobileburn.com (http://www.mobileburn.com/review.jsp?Page=5&Id=3379) Schematics of one use case showing only the interaction
  6. 6. Indian language localization for mobile phones | User Interface Design Indian language keypads for mobile phones Localized applications Hinglish dictionary (first of its kind in India) INSCRIPT layout
  7. 7. | User Interface Design MotoMusic – WAP/WEB based online portal Largest Indian WAP/WEB based online music portal (launched in 2008) Responsible for defining the experience including functionality and delivering design WAP WEB
  8. 8. | User Interface Design TV based internet experience TV based online experience using a mobile Phone for internet connectivity Low cost solution created for emerging markets like India/Brazil Screen shots of the ‘Home Screen’, ‘Browser’, and ‘Picture Viewer’ respectively
  9. 9. | Media
  10. 10. Pre-loaded media for mobile phones Wallpapers and Screensavers created for the Indian market place … based on extensive consumer trends & behavior analysis … drove the marketing communication for various low tier products … part of a design strategy created for Media for Motorola in India | Media
  11. 11. | Media Pre-loaded ring tones for mobile phones Ring tones created for the Indian market place. … based on extensive consumer trends & behavior analysis … covered various popular Indian music genres … shipping as part of the India ring tones set for Motorola mobile phones … part of a design strategy created for Media for Motorola in India Indian Instruments Indo-Pop Fusion Bollywood
  12. 12. | Human Factors research & analysis
  13. 13. | Human Factors | Human Factors <ul><li>identification of promising technologies in cooperation with advanced engineering </li></ul><ul><li>iterative design and test of physical and digital widgets at the component-level </li></ul><ul><li>iterative design and test of integrated devices </li></ul><ul><li>Generation of guidelines and recommendation documents on various aspects of design </li></ul>Collaborate to identify, develop, and validate innovations
  14. 14. | Research for Design
  15. 15. | Research for design Ethnography research in remote India (to understand very very low cost ID + UI potential) Revolutionary ID + Segmented UI Motofone – Ethnography and focus group based research in rural India
  16. 16. | Research for design Innovation in the field – Immersive research to identify new opportunities Prepare Immerse Interpret Review ? CREATE Strategy
  17. 17. | Experience Planning
  18. 18. | Experience Planning Persona: Sudhir is a 23 year old Indian living in Bangalore. He works for a biotech company and rides a motorbike. He is part of the ‘Liberalized Children’ generation. This 250 million strong contingent aged between fifteen and twenty five is India’s first non-socialistic generation. He looks outside India for references but is proud of the his heritage and favors brands that he feels understand who he is. Communication context: Even if Sudhir has some disposable income, he is very conscious about balancing value and image. He wants to tell people that he is on his way up and that he is part of the new India but he also wants products that are not too expensive or that will break down easily. Interaction: Sudhir uses his device to keep in touch with his friends, but also blah blah blah blah blah blah around India; posting blah bah blah and references to their blah blah blah blah blah blah blaht. There is nothing better than blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah. Physical: Sudhir’s phone is sleek and sophisticated, but the best part about this device is that it is almost blah blah blah. Its case is made of blah blah blah blah with a blah blah blah. As they say on the TV commercial, blah blah blah blah blah blah blah blah blah. Consumer Centric approach to design
  19. 19. | Experience Planning | Experience Planning Experience Framework Scenarios Use Cases Experience Definition A systematic approach to creation of experiences <ul><li>Use Cases: </li></ul><ul><li>Blah blah blah blah blah blah blah </li></ul><ul><li>Blah blah blah blah blah blah blah </li></ul>
  20. 20. | Design Strategy
  21. 21. | Design Strategy Point of Views – Design Direction for media Creation of strategic and design direction for media on mobile phones for certain global geographies Formulation of design strategy for all pre-loaded media (wallpapers, Screensavers, ring tones, videos, icons etc.) for certain global geographies Design overview, management and delivery of all media for certain global geographies
  22. 22. | Design Strategy | Design Strategy Point of Views – Design Direction for Industrial Design <ul><li>LT </li></ul><ul><li>MT </li></ul><ul><li>HT </li></ul>aspirational functional big display high PQ entertainment self-expression form factors entertainment social tool business tool big displays premium CMF social networking fully loaded CMF battery Price Heat/dust sound Brand Common attributes Specific attributes Specific attributes Specific attributes Creation of strategic and design direction for Industrial Design of mobile phones for certain global geographies
  23. 23. | Design Strategy Point of Views – Design Direction for colors, materials and finishes Exploration of color, material and finishes (CMF) trends for certain global geographies Creation of strategy and design direction for CMF on mobiles phones
  24. 24. Trends analysis for User Interface | Design Strategy Trends & behavior analysis of various consumer segments , product tiers and technologies to identify and pursue areas of interest for Motorola mobile devices
  25. 25. 2Q 3Q <ul><li>ASP </li></ul>1Q 4Q <ul><li>ASP </li></ul>Tier Portfolio Planning | Design Strategy Inputs into portfolio and technology roadmaps from a Design perspective
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