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Media planning by_Sachin BS

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Media planning is generally the task of a media agency and entails finding media platforms for a client's brand or product to use. The job of media planning involves determining the best combination …

Media planning is generally the task of a media agency and entails finding media platforms for a client's brand or product to use. The job of media planning involves determining the best combination of media to achieve the marketing campaign objectives.

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Transcript

  • 1. WELCOME
  • 2. MEDIA PLANNING By Sachin BS
  • 3. • What is Media plan • Types of Media • Functions • Objectives • Strategies • Selection • Analysis OUTLINE
  • 4. WHAT IS MEDIA PLAN Media planning is generally the task of a media agency and entails finding media platforms for a client's brand or product. The job of media planning involves determining the best combination of media to achieve the marketing campaign objectives. An essential part of the advertising business.
  • 5. TYPES OF MEDIA
  • 6. FUNCTIONS The main function of a media plan is to create an advertising campaign that will achieve your strategic objective. • Goal: Delivering ad to target audience • Decisions: • Which audience? • Where? • When? • How long? • Increasing simplicity of media planning
  • 7. OBJECTIVES • Reaching the target • Sales geography: Where to advertise • Timing: When to advertising • Duration: How long to advertise • GRPs (is a term used in advertising to measure the size of an audience reached by a specific media or schedule) • Gross Ratings Points: Media planners convert impressions to gross rating points in order to compare the efficiency of media schedules.
  • 8. STRATEGIES • Media planners determine the most cost-effective media that will reach the target audience and satisfy the media objectives. • Strategies are designed to deliver on the media objectives, to deliver the right level of exposure in terms of reach and frequency. • Cost Efficiency • Scheduling Strategies: Timing strategies and The media budget • Use of Inventory
  • 9. SELECTION & IMPLEMENTATION • Choosing the right media which is best suitable to reach audiences • Implementing the media plan in a right way so that the campaign runs as per the schedule. • Monitor the campaign throughout the scheduled time and ensure that the goal is achieved without any hassles
  • 10. ANALYSIS • Collection of data from various media. • Examine the whole performance of the campaign by running several reports at the end of the schedule. • Look out for extensions if the goal is not achieved. • And if the goal is achieved, send out the campaign data to billing.
  • 11. INFORMATION COURTESY • Andrew - Head of Sales, London • Jessica - Director of Sales, Sydney • Justin - Vice President of Sales, New York • Danielle - Senior Director of Sales, Singapore • Mike - Associate Director of Sales, Los Angeles • Kiran Kumar - Senior Manager, Ad-Operations, London • Shruthi - Senior Sales Executive, Bangalore
  • 12. THANK YOU