Bcg  Consultants Love Life
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  • 1. Romance: A BCG Analysis Original by Andy Meyer June, 1996
  • 2. Agenda My relationships • Past • Present Our relationship in detail Evaluation Consultant's Love Life (new format) 30Jan08.ppt 1
  • 3. Different relationships provide different things Illustrative Example Share of time (%) 100 7% 14% Guilt 80 41% 34% 28% Sex 60 Beer 10% Sports 28% 17% Talk 40 19% 17% Companionship 8% 10% 20 21% 17% 21% Love 0 Family Da Guys You Source of item Source: Internal focus groups; BCG analysis Consultant's Love Life (new format) 30Jan08.ppt 2
  • 4. Increase in relationship duration and intensity Psycho a set back, but recovery under way Intensity of relationship (%) High Europe “The Psycho” You (ex-girlfriend) College Senior year Recovery period First try Low 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 Time of relationship Source: Emotional baggage; BCG analysis Consultant's Love Life (new format) 30Jan08.ppt 3
  • 5. You rank highly among existing relationships Value of relationship High Low Family You (new) Partner Principal Rommmate You (old) Client Voice mail lady Friend "A" Client IT guys Street vendor UA flight attendant Dry cleaner Sushi place waiter Officemate Friend "B" Ex-girlfriend Avg. time spent on relationship per week Consultant's Love Life (new format) 30Jan08.ppt 4
  • 6. Relationship drivers Significant share of key drivers met Love Companionship Affection Compatibility Eating Entertainment Physical Non-physical Personality Physical Asian food Movies Romantic Verbal Humor Height Pizza Theater Non-sexual Visual Intelligence Attractiveness Pasta Partying Character Sports Source: Poets; Romantics; Self-Help books; BCG analysis Consultant's Love Life (new format) 30Jan08.ppt 5
  • 7. Personal interests mostly compatible Greatest gap in sex, shopping Movies Sense of Humor Sex Shopping Food Me You Sports Talking Source: Cosmo Magazine questionnaire; BCG analysis Consultant's Love Life (new format) 30Jan08.ppt 6
  • 8. Physical characteristics strong Name Eyes Hair Height Body Legs Face You Sharon Stone “The Psycho” (ex-girlfriend) Your sister Rosanne Barr1 1. For reference only Source: Individual Hormonal Response; BCG analysis Consultant's Love Life (new format) 30Jan08.ppt 7
  • 9. Overall ranking is top box Sister also a top prospect Size of bubble = likelihood of going out in near future Physical appearance High Supermodels Your sister You "The Psycho" (ex-girlfriend) Co-worker Rosanne Barr1 Low Personality Low High 1. For reference only Source: Thin air Consultant's Love Life (new format) 30Jan08.ppt 8
  • 10. Response to relationship has been mixed Reaction has been positive... ...but awareness of relationship is low “They make a cute couple” – Mutual friend “I didn’t even know they were going out” – Co-worker “I think it’s great” – Officemate “She doesn’t look Jewish” “She’s hot” – Parent – Male friend “If she wants him, fine. They deserve each “I thought he was gay” other” – Female friend – “They Psycho” (ex-girlfriend) In sum: relationship and long-term prospects strong, but need to maintain awareness of possible roadblocks Source: Unsolicited opinions; BCG analysis Consultant's Love Life (new format) 30Jan08.ppt 9
  • 11. Response from current girlfriend Clear disconnect between customer needs and existing service In conclusion Share of item (%) 100 Analysis Relationship weakening Listening • Formal 80 Empathy • Uncommunicative Companionship 60 Long term prospects dwindling Affection 40 Roadblocks are here today 20 Love Speak in English, not in slides 0 What you provide What I need “I’m outta here!” Consultant's Love Life (new format) 30Jan08.ppt 10