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    Nokia Nokia Document Transcript

    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia cell phones Nagdev Nilesh vengabeats@hotmail.com Nokia Connecting People…. -1- Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia cell phones Nokia Connecting People…. -2- Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia cell phones…. -3- Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia cell phones Contents Sr.no Topics Page no 1 Introduction 6 2 Paper was the beginning 7‐8 3 Expanding into electronics 9‐11 The journey into 4 12‐13 telecommunications 5 New Products 14 6 Today’s leader 15‐18 Focusing on 7 19‐20 Telecommunications 8 Material Extraction 21‐26 9 Lifecycle Analysis 27‐34 Batteries used in Nokia cell 10 35‐39 phones 11 2004‐Year of Records 40 12 Nokia Key figures 2004 41 13 Total Net sales 42 Nokia Connecting People…. -4- Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia cell phones 14 Net sales by a country 43 15 Strong Nokia Team 44 Nokia Cell Phones Launched 16 45 In 2004 17 Nokia’s Top 5 Priorities 46 18 Conclusion 47 19 Bibliography 48 Nokia Connecting People…. -5- Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia cell phones Introduction Nokiaʹs  history  starts  in  1865,  when  engineer  Fredrik Idestam  established  a  wood‐pulp  mill  in  southern  Finland and  started  manufacturing  paper.  Due  to  the  European industrialization and the growing consumption of paper and cardboard Nokia soon became successful. Nokiaʹs  products  were  exported  first  to  Russia  and  then  to the  UK  and  France.  The  Nokia  factory  attracted  a  large workforce  and  a  small  community  grew  up  around  it.  A Nokia Connecting People…. -6- Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones community  called  Nokia  still  exists  on  the  riverbank  of Emäkoski in southern Finland. Paper was the Beginning Nokia  was  founded  in  1864  (1865)  near  the  Nokia  river  in Finland. There were a lot of forests, rivers and lakes: it was Finlandʹs  national  pride.  So  such  conditions  allowed  to paper  industry  to  rise.  A  Finnish  engineer  Fredrik  Idestam became  one  of  the  businessmen  in  this  industry. Unfortunately,  he  didnʹt  have  enough  experience  in  this business so he acquired technology from Germans. Idestam visited one paper manufacturing plant in Germany. Its owner has developed the technology for years and kept it Nokia Connecting People…. -7- Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones as a very big secret. But Idestam convinced workers to show him  the  plant.  They  made  a  real  exhibition  for  Finnish engineer. When the plant owner  saw this  he was  frustrated and  threw  the  ʺguestʺ  out.  But  this  wasn’t  a  problem, because Idestam saw everything he needed. When  Idestam  came  back  to  Finland,  he  created  his  own paper  manufacturing  plant.  After  a  few  years,  in  1867,  he presented  his  wood  pulp  invention  in  the  Paris  Wood Exposition  and  was  awarded  a  Bronze  Medal.  After  this everyone  knew  Nokia,  so  Idestam  started  putting  Nokia brand  on  all  products.  And  when  company  started  offering some  new  products  after  a  few  years,  Idestam  was  still putting  the  brand  on  all  of  them.  Todayʹs  marketing specialists even added Idestamʹs innovation to manuals. But not all Idestamʹs actions very innovatory. When his son‐ in‐law Gustaf Fogelholm (who became Nokiaʹs  president  in 1895) decided to start the power generation business, Fredrik Idestam was the main opponent of this idea. But Gustaf won Nokia Connecting People…. -8- Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones against  his  father‐in‐law  and  established  the  first  power plant in 1903 and second in 1913. Expanding to electronics After  World  War  II  the  Finnish  Rubber  Works  bought  the majority  of  the  Finnish  Cable  Works  shares.  The  Finnish Cable Works was a company that had grown quickly due to the  increasing  need  for  power  transmission  and  telegraph and  telephone  networks.  Gradually  the  ownership  of  the Nokia Connecting People…. -9- Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones Rubber  Works  and  the  Cable  Works  companies consolidated.  In  1967  the  companies  were  merged  to  form the Nokia Group. The  Finnish  Cable  Works  had  manufactured  cables  for telegraph  and  telephone  networks  and  in  the  1960  they established the Cable Works Electronics department. At this time  the  seeds  of  Nokiaʹs  global  success  in telecommunications  were  planted.  In  1967,  when  the  Nokia Group  was  formed,  Electronics  generated  three  percent  of the Groupʹs net sales and provided work for 460 people. In  1977  Kari  Kairamo  became  Nokiaʹs  president.  Kairamo had  gained  experience  by  working  in  the  USA,  and  unlike his  predecessors  who  leaned  towards  Soviet  Union;  he  was strongly  western‐oriented.  He  wanted  to  handle  things  ʺoff the  recordʺ  through  unofficial  meetings,  and  considered personal  relationships  particularly  important.  Compared  to his  predecessors,  Kairamo  was  also  keener  on  appearing  in Nokia Connecting People…. - 10 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones public.  During  Kairamoʹs  era,  the  emphasis  was  on electronics and power generation. Consumer electronics became Nokiaʹs main business in 1987. Kairamo  strived  to  make  the  company  more  international and  turn  its  gaze  on  Europe.  Under  Kairamoʹs  leadership, Nokia  made  a  few  large‐scale  acquisitions  (televisions  and computers),  which  were  not  without  risks,  however,  as  it turned out. In  1986,  Kairamo  restructured  the  corporate  governance  by establishing  a  new  internal  Board  of  Directors,  which  he became Chairman of. Kari  Kairamo  was  a  charismatic  and  emphatic  leader  who liked  to  mingle  with  people.  His  enormous  energy  was, however,  tragically  exhausted  in  1988  when  Nokia  was heading  to  financial  doldrums  due  to  loss‐making  and businesses that were just too diverse. Nokia Connecting People…. - 11 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones The Journey into Telecommunications Nokia´s  Cable  Workʹs  Electronics  department  started  to conduct  research  into  semiconductor  technology  in  the 1960´s.  This  was  the  beginning  of  Nokia’s  journey  into telecommunications. In the early 1970s, the majority of telephone exchanges were electro‐mechanical analog switches. Nokia began developing the  digital  switch  (Nokia  DX  200)  which  became  a  success. Nokia  DX  200,  which  was  equipped  with  high‐level computer  language  and  Intel  microprocessors  gradually Nokia Connecting People…. - 12 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones evolved  into  the  multifaceted  platform  that  is  still  the  basis for Nokiaʹs network infrastructure today. At  the  same  time,  new  legislation  allowed  the  Finnish telecommunications  authorities  to  set  up  a  mobile  network for car phones that was connected to the public network. The result was Nordic Mobile Telephony (NMT). Opening in 1981,  NMT  was  the  worldʹs  first  multinational  cellular network. During the following decade, NMT was introduced in  many  other  countries  and  launched  the  rapid  expansion of the mobile phone industry. At  the  end  of  the  1980s  a  common  standard  for  digital mobile telephony was developed. This standard is known as GSM  (Global  System  for  Mobile  Communications).  In  1991 Nokia  made  agreements  to  supply  GSM  networks  to  nine European countries and by August 1997 Nokia had supplied GSM systems to 59 operators in 31 countries. Nokia Connecting People…. - 13 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones New Products Nokia Connecting People…. - 14 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones During  the  1980s,  Nokiaʹs  operations  rapidly  expanded  to new  business  sectors  and  products.  The  strategy  was  to expand  rapidly  on  all  fronts.  In  1988,  Nokia  was  a  large television  manufacturer  and  the  largest  information technology company in the Nordic Countries. Today’s Leader Current  Nokiaʹs  CEO  Jorma  Ollila  was  invited  in  1986  by Kari  Kairamo.  Ollila  was  Senior  Vice  President  and  CFO Nokia Connecting People…. - 15 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones (1986‐89), after which he became the President of the Mobile Phone Division. He became president and CEO of Nokia in 1992. In  1981,  by  Kairamoʹs  leading,  Nokia  created  NMT  mobile phone  standard,  which  became  very  popular  in  Northern Europe  and  Russia.  In  1987  Nokia  launched  its  first  NMT phone, Mobira Cityman. Nokia Connecting People…. - 16 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones The  next  step  was  to  create  GSM  networks.  In  1989  Nokia delivered  the  first  GSM  network  to  Finnish  company Radiolinja. In 1991 the first GSM call was made by Finlandʹs president. In 1992 Nokia introduced the predecessor of all its current GSM phones: Nokia 1011. So,  mobile  phones  became  the  main  Nokiaʹs  business.  And as  we  have  mentioned,  Jorma  Ollila  became  the  president and CEO of Nokia We donʹt think that it is necessary to talk a lot about Nokia phones:  they  are  the  most  popular  phones  in  almost  all countries. Only in the US Nokia takes the second place, after Motorola.  But  this  isnʹt  a  problem,  because  today  Nokia takes about 38% of global mobile phone market. Nokia Connecting People…. - 17 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones Nokia doesnt make only mobile phones: all its handsets are equipped with a range of accessories. Nokia was the first that offered such design element as exchangeable covers: only then other makers added this feature to their handsets. There also are a lot of other innovations from this company, for example, one of the latest is the 5140, worlds first GSM phone with Push-To-Talk capability. So Nokia is the true leader of todays mobile communications and its market share continues to Nokia Connecting People…. - 18 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones rise. We cant forecast that this rise wont stop in the future, but now it looks that Nokia should gain an even bigger market share. But, unfortunately, nobody knows whether this will happen or not. Focusing on Telecommunications Nokia Connecting People…. - 19 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones During the deep recession in Finland at the beginning of the 1990s, the telecommunications and mobile phones divisions were the supporting pillars of the Nokia. Despite the depth of  the  recession,  Nokia  came  to  its  feet  quickly  as  the company  started  streamlining  its  businesses.  In  May  1992 Nokia  made  the  strategic  decision  to  divest  its  non‐core operations and focus on telecommunications. The companyʹs 2100 series phone was an incredible success. In 1994, the goal was to sell 500,000 units. Nokia sold 20 million. It  has  been  rumored  that  a  group  of  businessmen  tried  to offer  Nokia  to  the  Swedish  telecom  company  Ericsson during the recession (1990´s)! Nokia Connecting People…. - 20 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones Today,  Nokia  is  a  world  leader  in  digital  technologies, including  mobile  phones,  telecommunications  networks, wireless data solutions and multimedia terminals Materials Extraction A  cell  phone  is  made  up  of  many  materials.  In  general,  the handset  consists  of  40  percent  metals,  40  percent  plastics, Nokia Connecting People…. - 21 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones and  20  percent  ceramics  and  trace  materials.  The  circuit board  (also  called  a  printed  wiring  board),  located  in  the handset,  is  the  “brain”  of  the  cell  phone  because  it  controls all of its functions. Circuit boards are made from mined, raw materials  including  copper,  gold,  lead,  nickel,  zinc, beryllium,  tantalum,  coltan,  and  other  metals.  The manufacturing of these boards requires crude oil for plastic, and  sand  and  limestone  for  fiberglass.  Many  of  these materials  are  known  as  “persistent  toxins”  and  can  stay  in the environment for longperiods of time, even after disposal. The  liquid  crystal  display  (LCD)  is  alow  power,  flat‐panel display  on  the  front  of  your  phone  that  shows  information and images. It becomes opaque (hard to see through) when electric  current  passes  through  it.  The  contrast  between  the opaque  and  transparent  (see‐through)  areas  forms  visible characters.  Various  liquid  crystalline  substances,  either naturally  occurring  (such  as  mercury,  a  potentially dangerous  substance)  or  human‐made,  are  used  to  make LCDs.  LCDs  also  require  the  use  of  glass  or  plastic.  The rechargeable  battery’s  used  to  power  the  phone.—Cell Nokia Connecting People…. - 22 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones phones  can  use  several  types  of  batteries:  nickel‐metal hydride  (Ni‐MH),  lithiumion  (Li‐Ion),  nickel‐cadmium  (Ni‐ Cd), or lead acid.Ni‐MH and Ni‐Cd batteries contain nickel, cobalt,  zinc,  cadmium,  and  copper.  Li‐Ion  bat‐teries  use lithium metallic oxide and carbon‐based materials, all mined from the earth.Materials ProcessingMost raw materials must be  processed  beforemanufacturers  can  use  them  to  make products.  For  example,  in  cell  phones:—Crude  oil  is combined  with  natural  gas  andchemicals  in  a  processing plant to make plastic; Copper is mined, ground, heated, and treatedwith chemicals and electricity to isolate thepure metal used  to  make  circuit  boards  andbatteries.  The  resulting copper  pieces  areshipped  to  a  manufacturer  where  they areformed  into  wires  and  sheets.ManufacturingPlastics  and fiberglass  are  used  to  make  the  basic  shape  of  the  circuit board,  which  isthen  coated  with  gold  plating.  The  board  is also  composed  of  several  electronic  components,  connected with  circuits  and  wires  (primarily  made  of  copper)  that  are soldered to the board and secured with protective glues and coatings.  LCDs  are  manufactured  bysandwiching  liquid Nokia Connecting People…. - 23 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones crystal between layers of glass or plastic. Batteries consist of two  separate  parts,  called  electrodes,  made  from  two different  metals.  A  liquid  substance,  called  electrolytes, touches each electrode. When an outside source of electricity such as an outlet is applied, chemical reactions between the electrodes  and  the  electrolytes  cause  an  electric  current  to flow,  giving  batteries  their  “juice”  or  power.  Packaging &Transportation Cell phone parts and the finished products need packaging and transportation to get from one place to another.  Transportation  by  plane,  truck,  or  rail  all  require the  use  of  fossil  fuels  for  energy,  which  can  contribute  to global  climate  change.  While  packaging  protects  products from dam‐age, identifies contents, and provides information, excessive  or  decorative  packaging  can  be  wasteful. Packaging  consumes  valuable  natural  resources,  such  as paper  (from  trees),  plastic  (from  crude  oil  in  the  earth), aluminum  (from  ore),  or  other  materials,  all  of  which  use energy to produce and can result in waste. Some packaging, how‐ever, can be made from recycled materials. Useful Life Unlike  other  countries,  cell  phone  companies  in  the  United Nokia Connecting People…. - 24 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones States  sell  their  own  phones,  which  are  usually  not interchangeable  from  company  to  company.  Even  though regulations  now  allow  consumers  to  transfer  their  phone number  to  a  new  phone  company,  most  companies  have unique  technologies  in  theirphones  that  only  work  in  their own  networks.  This  means  that  switching  cell  phone companies can mean having to purchase a new phone. One way  to  extend  the  useful  life  of  your  phone  and  prevent waste  is  to  use  the  same  company  for  continuing  phone service.  Always  comparison‐shop  to  be  sure  you  get  the service and  phone  that’s  right  for  you.  You  can  also  extend the  life  of  your  phone  betaking  care  of  it  protecting  it  from damage  by  storing  it  in  a  case,  avoiding  dropping  it,  and keeping  it  out  of  extreme  heat  and  cold  and  away  from water  and  other  liquids.  End‐of‐Life  Donating  or  recycling cell phones when you no longer need or want them extends their useful lives, and prevents them from ending up in the trash  where  they  can  potentially  cause  environ‐mental problems.  Reuse  Many  organizations—including  recyclers, chair‐ties,  and  electronics  manufacturers—accept  working Nokia Connecting People…. - 25 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones cell  phones  and  offer  them  to  schools,  community organizations, and individuals in  need.  Reuse  gives  people, who  could  not  otherwise  afford  them,  free  or  reduced  cost access  to  new  phones  and  their  accessories.  Plus,  it  extends the  useful  lifetime  of  a  phone.  Recycle  Electronics  recyclers are  springing  up  every‐where!  Today,  many  stores, manufacturers,  and  recycling  centers  accept  cell  phones  for recycling. While some electronics recyclers only accept large shipments,  communities,  schools,  or  groups  can  work together  to  collect  used  cell  phones  for  shipment  to electronics recyclers. Some rechargeable batteries can also be recycled, as several retail stores and some communities have started  collecting  them.  When  rechargeable  batteries  are recycled,  the  recovered  materials  can  be  used  to  make  new batteries and stainless steel products. Check the “Resources” section  of  this  posterior  a  list  of  organizations  that  will accept  your  phone  and  accessories  for  reuse  or  recycling. You  can  also  use  the  Internet  or  phone  book  to  search  for local  contacts  that  recycle  and  refurbish  cell  phones. Disposal  By  2005,  the  rate  at  which  cell  phones  are Nokia Connecting People…. - 26 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones discarded  is  predicted  to  exceed  125  million  phones  each year, resulting in more than65,000 tons of waste! Cell phones that are thrown in the trash end up in landfills (buried in the ground)  or  incinerators  (burned).  Because  cell  phones contain  metals,  plastics,  chemicals,  and  other  potentially hazardous  sub‐stances,  you  should  always  recycle,  donate, or  trade  in  your  old  cell  phone.  It’s  free  and  easy.  Don’t throw it away! Phones that are throwaway waste energy and result  in  the  loss  of  valuable  resources.  Crank  Up  the Volume  A  major  cell  phone  manufacturer  recently developed  a  way  to  recharge  cell  phone  batteries  using “muscle  power.”  This  hand‐powered  device  provides20 minutes  of  talk  time  after  just  three  minutes  of  squeezing  a hand‐held  generator!  Other  new  technologies,  such  as hydrogen fuel cells and zinc air and solar‐powered batteries, are under development and might ultimately replace current battery  technology.  These  new  alternatives  will  conserve natural resources and reduce waste. Nokia Connecting People…. - 27 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones Life Cycle Analysis Manufacturing  a  product  can  be  very  complex.  Raw materials  come  from  many  different  sources,  and  obtaining each  one  of  those  materials  involves  a  different  series  of inputs, outputs and processes, each of which has impacts on the environment. To identify the total environmental impact of a product it is necessary to do a life cycle analysis. To  examine  how  much  a  cell  phone  impacts  the environment, it is necessary to account for all the inputs and outputs throughout the life cycle of the phone, from its birth, including  design,  raw  material  extraction,  material production, part production, and assembly, through its use, and its final disposal. In  order  to  trace  what  goes  into  making  a  cell  phone,  here are the components of a typical phone: Nokia Connecting People…. - 28 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones The  cell  phone  is  composed  of  the  eight  following components: 1. Case: the plastic housing that contains all the other components 2. Display: usually a LCD (liquid crystal display) screen where all the information appears 3. Printed Wiring Board: The green boards, including all the chips and other electronic components mounted on them, which also found in computers and most other electronic devices. 4. Keypad, usually plastic Nokia Connecting People…. - 29 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones 5. Microphone and Speaker 6. Antenna 7. Battery 8. Adapter (not pictured here) This is the first stage of a life cycle analysis, which is called an ʺinventory analysis.ʺ In an inventory analysis, the goal is to  examine  all  the  inputs  and  outputs  in  a  productʹs  life cycle,  beginning  with  what  product  is  composed  of,  where those  materials  came  from,  where  they  go,  and  the  inputs and  outputs  related  to  those  component  materials  during their  lifetime.  It  is  also  necessary  to  include  the  inputs  and outputs during the productʹs use, such as the electricity used to charge the battery. The purpose of the inventory analysis is  to  quantify  what  comes  in  and  what  goes  out,  including the energy and material associated with materials extraction, product  manufacture  and  assembly,  distribution,  use  and disposal and the environmental emissions that result. Nokia Connecting People…. - 30 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones From Graedel and Alleby p. 109 The next stage of a life cycle analysis is the impact analysis, in  which  the  environmental  impacts  identified  in  the previous  stage  are  enumerated,  such  as  the  environmental impacts  of  generating  energy  for  the  processes  and  the hazardous  wastes  emitted  in  the  manufacturing  process. Once  the  environmental  impacts  of  all  the  inputs  and outputs  of  a  productʹs  lifecycle  are  analyzed,  the  life  cycle analysis  generates  a  number  that  represents  how  much  the environment is affected. However,  the  major  purpose  of  the  analysis  is  to  evaluate, once the inputs and outputs are quantified, how the product affects  the  environment,  throughout  its  lifecycle.  Once  its Nokia Connecting People…. - 31 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones general  environmental  impact  is  calculated,  the  next  step  is to  conduct  an  improvement  analysis  to  see  how  impact  of the product on the environment. For example,  conservation of energy or water in the manufacturing process will reduce the  environmental  impacts  of  that  process.  Substituting  a less  hazardous  chemical  for  a  more  toxic  one  would  also reduce the impact. The change is then made in the inventory analysis  to  recalculate  its  total  environmental  impact.  This process  is  also  called  design  for  environment,  or  green design. Cell Phone Inventory Analysis Nokia Connecting People…. - 32 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones Circled in yellow above are all the computer chips in the cell phone  that  require  significant  processing  in  their manufacture,  about  18  chips.  The  inputs  and  outputs  for manufacturing these chips are: Input Output 70.5  X  5,  or  352.5  pounds 352.5 pounds of water of  water  (200  ‐  400 Nokia Connecting People…. - 33 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones pounds  are  used  in  an average 5 minute shower 3.5 X 5, or 17.5 pounds of Varies  according  to  how energy energy is generated. 0.8  pounds  of  chemicals, 0.16 X 5, or 0.8 pounds of usually in water solution, chemicals possibly treated. There are additional inputs and outputs associated with the manufacturing  of  each  of  the  other  components  of  the  cell phone, including its plastic case, antenna, its battery, and the energy  used  during  its  lifetime  to  recharge  the  battery,  and there are environmental impacts associated with disposal of cell phones. Consumers  use  cell  phones  for  an  average  of  18  months before  dispose  of  them,  a  much  shorter  period  than  the lifecycle  of  older  phones.  Between  0.8  and  4  percent  of  the municipal waste stream in Europe and the US is comprised of consumer electronics. 0.027 percent likely will be from cell phones  in  2005,  and  this  is  expected  to  grow.  Consumer Nokia Connecting People…. - 34 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones electronics  are  responsible  for  40  percent  of  the  lead  in  this stream.  Seventy  percent  of  obsolete  cell  phones  are stockpiled in closets and shelves instead of thrown away. Computer  chips,  for  example,  have  a  high  environmental impact  relative  to  their  weight.  For  every  gram  of  a microchip,  630  grams  of  fossil  fuels  are  used,  whereas  for every gram of an automobile, only 2 grams of fossil fuels are used.  This  is  due  to  the  fact  that  making  very  pure, organized  and  hence  low  entropy  structures  from  high entropy materials require large energy inputs. Automobiles, while made with heavy materials, do not require the level of purity  and  sophistication  of  materials  as  a  microchip.  The energy  used  in  producing  nine  or  ten  computers  is  enough to  produce  an  automobile.  Given  the  ubiquity  and  short lifetimes of cell phones, it is likely that they do a significant impact on the environment Nokia Connecting People…. - 35 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones Batteries used in cell phonesNokia Cell Phone BatteriesNokia 1260 (compatible models: 1260, 1261, 1221) OEM Extended Battery for Nokia 1260; 850 mAh, Lithium-ion(BLC-2) Extended Battery for Nokia 1260; 1200 mAh, Lithium-ion Nokia Connecting People…. - 36 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones OEM Extended Battery for Nokia 1260; 900 mAh, NiMH (BMC-3)Nokia 2260 (compatible models: 2260) Extended Battery for Nokia 2260; 1200 mAh, Lithium-ion OEM Extended Battery for Nokia 2260; 900 mAh, NiMH (BMC-3) OEM Extended Battery for Nokia 2260; 850 mAh, Lithium-ion(BLC-2)Nokia 2270, 2275, 2285 (compatible models: 2270, 2275, 2285) OEM Standard Battery for Nokia 2270, 2275 and 2285; 850mAh, Lithium-ion (BL-5C)Nokia 3100 (compatible models: 3100, 3120) OEM Standard Battery for Nokia 3100; 850 mAh, Lithium-ion(BL-5C)Nokia 3285 (compatible models: 3285) Super Extra Battery for Nokia 3285; 1800 mAh, Lithium-ion,VibrationalNokia 3200 (compatible models: 3200, 3205, PM3205) OEM Standard Battery for Nokia 3200; 780 mAh, Lithium-ion(BLD-3)Nokia 3360 (compatible models: 3360, 3361) Extended Battery for Nokia 3360; 1200 mAh, Lithium-ion OEM Extended Battery for Nokia 3360; 850 mAh, Lithium-ion(BLC-2) OEM Extended Battery for Nokia 3360; 900 mAh, NiMH (BMC-3)Nokia 3390 (compatible models: 3390, 3395) OEM Extended Battery for Nokia 3390/3395; 850 mAh, Lithium-ion (BLC-2) Extended Battery for Nokia 3390/3395; 1200 mAh, Lithium-ion OEM Extended Battery for Nokia 3390/3395; 900 mAh, NiMH(BMC-3)Nokia Music Phone (compatible models: 3300) OEM Standard Battery for Nokia Music Phone 3300; 780 mAh,Lithium-ion (BLD-3)Nokia 3560 (compatible models: 3560, 3520) OEM Extended Battery for Nokia 3560; 850 mAh, Lithium-ion Nokia Connecting People…. - 37 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones(BLC-2)Nokia 3570, 3585 (compatible models: 3570, 3585, 3585i) OEM Extended Battery for Nokia 3570 and 3585; 850 mAh,Lithium-ion (BLC-2)Nokia 3586, 3588, 3589 (compatible models: 3586i, 3588i, 3589i) OEM Extended Battery for Nokia 3586i, 3588i and 3589i; 850mAh, Lithium-ion (BLC-2)Nokia 3590 (compatible models: 3590) OEM Extended Battery for Nokia 3590; 850 mAh, Lithium-ion(BLC-2)Nokia 3595 (compatible models: 3595, 3595IM) OEM Extended Battery for Nokia 3595; 850 mAh, Lithium-ion(BLC-2)Nokia 3600 Series (compatible models: 3660, 3600, 3620, 3650) OEM Standard Battery for Nokia 3600 Series; 850 mAh, Lithium-ion (BL-5C)Nokia 5100 Series (compatible models: 5160, 5170, 5120, 5125,5165, 5170i, 5180, 5185i, 5190, 5185, 5120i) Super Extra Battery for Nokia 5100/6100 series; 1800 mAh,Lithium-ion, VibrationalNokia 6010 (compatible models: 6010) OEM Extended Battery for Nokia 6010; 850 mAh, Lithium-ion(BLC-2) Extended Battery for Nokia 6010; 1200 mAh, Lithium-ion OEM Extended Battery for Nokia 6010; 900 mAh, NiMH (BMC-3)Nokia 6016i, 6015i (compatible models: 6015i, 6015, 6016i, 6019i) OEM Standard Battery for Nokia 6016i, 6015i, 6019i ; 1070 mAh,Lithium-ion (BL-6C)Nokia 6100 Series (compatible models: 6120, 6120i, 6160m, 6160i,6161, 6161i, 6162m, 6162, 6162i, 6185, 6190, 6130, 6180, 6150,6110, 6160) Super Extra Battery for Nokia 5100/6100 series; 1800 mAh,Lithium-ion, VibrationalNokia 6200 (compatible models: 6220, 6225, PM6225, 6200, Nokia Connecting People…. - 38 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones6200IM) OEM Standard Battery for Nokia 6200; 780 mAh, Lithium-ion(BLD-3)Nokia 6300 Series (compatible models: 6360, 6370, 6340, 6340i,6385) OEM Standard Battery for Nokia 6300 series; 750 mAh, Lithium-ion (BLB-2) OEM Extended Battery for Nokia 6300 Series; 900 mAh, Lithium-ion (BLB-3)Nokia 6310 (compatible models: 6310i) Super Extra Battery for Nokia 6310; 1800 mAh, Lithium-ion,VibrationalNokia 6590 (compatible models: 6590, 6590i) OEM Standard Battery for Nokia 6590; 750 mAh, Lithium-ion(BLB-2)Nokia 6560, 6610 (compatible models: 6560, 6610) OEM Standard Battery for Nokia 6560/6610; 780 mAh, Lithium-ion (BLD-3)Nokia 6620 (compatible models: 6620, 6600) OEM Standard Battery for Nokia 6620; 850 mAh, Lithium-ion(BL-5C)Nokia 6800 (compatible models: 6800) OEM Extended Battery for Nokia 6800; 850 mAh, Lithium-ion(BLC-2)Nokia 6820 (compatible models: 6820) OEM Standard Battery for Nokia 6820; 850 mAh, Lithium-ion(BL-5C)Nokia 7100 Series (compatible models: 7110, 7160, 7190) Super Extra Battery for Nokia 5100/6100/7100 Series; 1800mAh, Lithium-ion, VibrationalNokia 7210 (compatible models: 7210, 7250, 7250i) OEM Standard Battery for Nokia 7210, 7250; 780 mAh, Lithium-ion (BLD-3)Nokia 8260 (compatible models: 8260) Nokia Connecting People…. - 39 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones OEM Standard Battery for Nokia 8200 series; 750 mAh, Lithium-ion (BLB-2) OEM Extended Battery for Nokia 8260; 900 mAh, Lithium-ion(BLB-3)Nokia 8265 (compatible models: 8265, 8265i) OEM Standard Battery for Nokia 8265; 750 mAh, Lithium-ion(BLB-2) OEM Extended Battery for Nokia 8265; 900 mAh, Lithium-ion(BLB-3)Nokia 8290 (compatible models: 8210, 8890, 8290, 8270) OEM Standard Battery for Nokia 8200 series; 750 mAh, Lithium-ion (BLB-2)Nokia 8390 (compatible models: 8390) OEM Standard Battery for Nokia 8390; 750 mAh, Lithium-ion(BLB-2)Nokia 918 (compatible models: 918, 918plus, 918P) Extended Battery for Nokia 918; 1200 mAh, NiMH Batteries used in Nokia Cell Phones NiMH Batteries Nickel  Metal  Hydride  cell  phone  battery  products  are  less affected by ʺmemory effect.ʺ However, long storage periods Nokia Connecting People…. - 40 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones will  result  in  a  temporary  discharge  of  power.  Most manufacturers  recommend  ʺconditioningʺ  at  least  once  per month. Li-Ion Batteries Lithium Ion cellular phone batteries deliver more energy per unit (known as ʺenergy densityʺ) than Nickel Metal Hydride (NiMH)  or  Nickel  Cadmium  (NiCD).  In  other  words,  used on  the  same  phone,  Lithium  could  deliver  substantially more  talk/standby  time  than  NiMH  or  NiCD.  In  addition, Lithium batteries are generally lighter than NiMH or NiCD batteries of the same capacity. 2004-year of records Record breaking year for the mobile device industry. • Global mobile subscribers grew to 1.7 billion. Nokia Connecting People…. - 41 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones • Higher than ever volumes estimated: 643 million units. • Boom in the growth markets. • Strong upgrade market (camera, color screen). Nokia  responds  rapidly  to  shifts  in  the  mobile  device industry. • Nokia volumes to reach record 207.7 million units • Renewed product portfolio: 36 products announced • Growth  in  the  infrastructure  business  after  a challenging period Nokia- key figures 2004 Nokia Connecting People…. - 42 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones 2004 2003 Change % Net sales (EUR millions 29267 29456 ‐1*Operating profit (EUR million) 4330 5011 ‐14 Operating margin,% 14.8 17 ‐Earnings Per share, diluted, EUR 0.70 0.75 ‐7 Net debt to equity (gearing),% ‐78 ‐71 ‐ R & D (EUR million) 3733 3760 ‐1 Personnel (year‐ended) 55505 51359 8 Nokia Connecting People…. - 43 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones Total Net sales EUR 29267 millions in 2004 Net sales by Nokia 31500 31000 30500 30000 29500 29000 28500 28000Euro mn 2000 2001 2002 2003 2004 Years Sales- Euro mn Nokia Connecting People…. - 44 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones Net sales by a country in 2004 (EUR millions) Countries Sales USA 3416 China 2660 UK 2261 Germany 1730 India 1364 Brazil 1091 Russia 938 UAE 909 Nokia Connecting People…. - 45 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones Italy 884 Spain 768 Strong Nokia Team 55505 Employees at the end of 2004 (51359 end of (2003) Net increase of4146 people • 75% in production • 25% in R&D • 20% In Finland Total Bonuses and incentives paid for 2004: EUR 456 million • Connecting people bonus paid to nokia employees total EUR 67 million • Personnel, team and project bonuses paid to over 45000 employees Continued Investments in personnel development • Total training cost over EUR 90 million in 2004 Nokia Connecting People…. - 46 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones • Incl. EUR 50 million related to nokia learning centers Nokia Cell Phones launched in 2004 9500                                7260                           6670 6260                                6015i                         2651 2650                                7710                           3125 6255                                6651                           3220 1108                               2112                            7280 6630                                6620                            6012 7270 Nokia Connecting People…. - 47 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones Nokia top 5 Priorities Great products Improve customer satisfaction Improve R&D effectiveness Better align Demand supply Network Drive Nokia End to End advantage Nokia Connecting People…. - 48 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones Conclusion During  the  preparation  of  our  project,  we  found  the innumerable  factors  favoring  Nokia  for  being  a  leading player in the mobile handset market. During last few years, the  cellular  communications  have  changed;  mobile  handset has  simultaneously  evolved  from  just  being  a communication  device  to  an  entertainment  device.    In  near future,  internet  surfing,  music  download  and  playing, camera and games are going to be the major thrust areas for revenues.    In  such  a  competitive  and  developing  sector, Nokia  example  aptly  shows  the  importance  of  product innovation as one of its major factors behind overall success. Thus,  Nokia  is  definitely  sure  to  shift  from  “Connecting People” to “Entertaining People”. Nokia Connecting People…. - 49 - Uploaded for projectsparadise.com
    • ProjectsParadise.com UniversalTeacher.com ManagementHeaven.com Nokia Cell phones Bibliography www.nokia.com www.google.com www.nokiainfo.net Nokia Connecting People…. - 50 - Uploaded for projectsparadise.com