Shrikhand in IndiaHow it is Used?When it is Used?Where it is used the most?
US Food CultureFood Culture in United States of America
Scope for Shrikhand in USAAmericans are fond of eating lot of sweet dishes andfast food, we are trying to provide them a healthyoption to substitute for many fast food present.
3P of Marketing…Product.. Features Differentiation with yogurt Flavor
Price Pricing Strategy Penetration Cost Plus Pricing Strategy
Place Why Manufacturing and not exporting from India Time (Time for Importing finished product from India through ship) Cost (Using alternative transportation channels such as Airways would be expensive) Manufacturing Unit in Texas 9th Milk producing state in USA Low Cost Manufacturing State Skilled Labor