A          Project reportLaunching SHRIKHAND inUnited States Of America
Presented By
The Fusion Family
What is Shrikhand ?IntroductionHistory
Shrikhand in IndiaHow it is Used?When it is Used?Where it is used the most?
US Food CultureFood Culture in United States of America
Scope for Shrikhand in USAAmericans are fond of eating lot of sweet dishes andfast food, we are trying to provide them a h...
3P of Marketing…Product..            Features            Differentiation with yogurt            Flavor
Price        Pricing Strategy         Penetration         Cost Plus Pricing Strategy
Place        Why Manufacturing and not exporting from        India                    Time (Time for Importing finished pr...
Why STDP ???
SegmentationSegmentation       Behavioral         Regular         Low Fat         “0” Calorie       Psychographic         ...
Target US market for Shrikhand
Differentiation Shrikhand Vs. Yogurt
Positioning in US Market A better substitute for Yogurt“A better way to start your Day”
Distribution ChannelTraditional Distribution Channel         Retail Stores         Discount Stores         Convenience Store
Sales Forecast for Yogurt Market
PackagingPackaging will be done on Different sizes ofpack.       Singular Serving          (100gm, 250 gm, 500gm)       Fa...
BrandingProblem with a name “Shrikhand”Hence launching with a New Brand Name
Objective10% market Share in US after 1 year launch of product…                                              SweeGurt     ...
Promotional Campaign             Print… RegularStart your Day with a Sweetness Family and SweeGurt
Low FatSweeGurt a Healthy way to Live
Additional PromotionTie Up with Mc’DonaldPromotional Events at Various places to createawareness
Radio Add
TV comnercial
Questions ?
Thank You
Launching of Traditional Indian Product in forgine market
Launching of Traditional Indian Product in forgine market
Launching of Traditional Indian Product in forgine market
Upcoming SlideShare
Loading in …5
×

Launching of Traditional Indian Product in forgine market

1,320 views

Published on

Launching Shrikhand a traditional indian sweet dish in american market, analysing its competitors and possible market share.

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,320
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
67
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Launching of Traditional Indian Product in forgine market

  1. 1. A Project reportLaunching SHRIKHAND inUnited States Of America
  2. 2. Presented By
  3. 3. The Fusion Family
  4. 4. What is Shrikhand ?IntroductionHistory
  5. 5. Shrikhand in IndiaHow it is Used?When it is Used?Where it is used the most?
  6. 6. US Food CultureFood Culture in United States of America
  7. 7. Scope for Shrikhand in USAAmericans are fond of eating lot of sweet dishes andfast food, we are trying to provide them a healthyoption to substitute for many fast food present.
  8. 8. 3P of Marketing…Product.. Features Differentiation with yogurt Flavor
  9. 9. Price Pricing Strategy Penetration Cost Plus Pricing Strategy
  10. 10. Place Why Manufacturing and not exporting from India Time (Time for Importing finished product from India through ship) Cost (Using alternative transportation channels such as Airways would be expensive) Manufacturing Unit in Texas 9th Milk producing state in USA Low Cost Manufacturing State Skilled Labor
  11. 11. Why STDP ???
  12. 12. SegmentationSegmentation Behavioral Regular Low Fat “0” Calorie Psychographic Taste Saffron, Mango, Cardamom, Almond & Pistachio
  13. 13. Target US market for Shrikhand
  14. 14. Differentiation Shrikhand Vs. Yogurt
  15. 15. Positioning in US Market A better substitute for Yogurt“A better way to start your Day”
  16. 16. Distribution ChannelTraditional Distribution Channel Retail Stores Discount Stores Convenience Store
  17. 17. Sales Forecast for Yogurt Market
  18. 18. PackagingPackaging will be done on Different sizes ofpack. Singular Serving (100gm, 250 gm, 500gm) Family serving ( 1Kg, 2Kg)
  19. 19. BrandingProblem with a name “Shrikhand”Hence launching with a New Brand Name
  20. 20. Objective10% market Share in US after 1 year launch of product… SweeGurt Yogurt
  21. 21. Promotional Campaign Print… RegularStart your Day with a Sweetness Family and SweeGurt
  22. 22. Low FatSweeGurt a Healthy way to Live
  23. 23. Additional PromotionTie Up with Mc’DonaldPromotional Events at Various places to createawareness
  24. 24. Radio Add
  25. 25. TV comnercial
  26. 26. Questions ?
  27. 27. Thank You

×