Define The Segments Define the TargetsList the benefits Target audience of the product description
Amul has targeted their milk products to various segments of the market. Products Like Nutramul Energy Drink, Amul Kool chocolate milk, Amul Kool flavoured Bottled Milk are targeted for the Kids aged 4- 16 specially school going. Products such as Amul Kool Milk shake, Amul Kool, Amul Kool Café, Kool Koko, Nutramul Energy Drink, are mainly targeted for the College going young people. Where as products such as Amul Masti Spiced Buttermilk, Amul Lasee, Amul Kool Thandai are targeted in specific season.
What is Market Positioning?
Amul Milk has positioned it self as a helthy substitute for the Soft Drink (Carbonated Drinks). Ready to serve Milk Products (Amul Kool) Position in the beverages market with the introduction of milk shake. Brings goodness of Coca (Chocolate and Coffee) all the year around. Different packaging is meant to attract generation Y.