Delaying user login for accessing facebook applications
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Delaying user login for accessing facebook applications

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Why should you delay showing the "give access" page to users in our FB app, presented at FB Develoepr Garage, new delhi

Why should you delay showing the "give access" page to users in our FB app, presented at FB Develoepr Garage, new delhi

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    Delaying user login for accessing facebook applications Delaying user login for accessing facebook applications Presentation Transcript

      • Delaying user login for accessing Facebook applications: Benefits, How-To and Case Studies
      Nitesh Nandy @FB Developer Garage, New Delhi [email_address]
    • require_login() - Why
      • With require_login(), the application takes the user's permission to access her personal data stored with Facebook.
      • An application page can be made available to a user without her having given permission to it to access her data, if require_login() is not called on the page.
      • Such pages are accessible even without the user having logged into Facebook!
    • Example
    • Why delay require_login() ‏
      • Application Preview
      • Search Engine Optimization
      • Being in Facebook's good books (Feed Ranks)
      • Better User Experience
    • Application Preview
      • Seamless transition into the application
      • Let the users taste your application before adding it
      • Easier for bloggers to write about apps and link to them on their blogs
    • Feed Rankings
      • The probability of a feed story showing up on a friends homepage who has not added the application depends on the 'quality' of feeds.
      • Facebook analyzes the user's click-stream after clicking on a link from the story to estimate the 'quality'.
        • Whether the link forces an application Allow Access
        • Time spent on the landing page from the feed
        • Users marking the feed as irrelevent
    • Feed Ranking
      • Delaying require_login() helps show the user a landing page which has relevant content.
      • Better Feed Rankings --> Better Viral Growth
      BAD good
    • Search Engine Optimization
      • Important user acquisition strategy apart from viral channels
    • Search Engine Optimization
      • Crawlers do not login to facebook and install apps
      • Serve pages without requiring logins
      • Apps are served from apps.facebook.com so apps get to ride on back on facebook’s page rank
      • Serve XML Sitemaps off apps.facebook.com and notify search engines about changes on your application
    • Better User Experience
      • Asking to add before allowing to access any content results in bad user experience
      • User cannot be expected to grant privileges when they haven’t seen anything on application
      • Let the user access the content and then ask for addition
    • “ Good content easily accessible"
      • Links in feed stories should show the full content before prompting to add
      • Content shown before adding should be reasonably authentic
      • A good amount of application data should be open for crawler indexing
      • Thanks
      • Nitesh Nandy
      • [email_address]