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Pizza Industry & Dominos share $30 Billion sales per year Highly fragmented with 61000 outlets 94% of the population of the U.S. eats pizza. Dominos with 8000 stores has a revenue of $4 billion About 90% of the company's 5,155 domestic stores are franchised.
Domino's holds a 19% share of U.S. pizza deliveries Domino's domestic and international sales Domino's domestic same store sales have lagged while international stores continue to outperform Domino's domestic and international store count
The rise of Dominos Started with a $500 by Tom Monaghan and his brother in 1960 as Dominick’s in Michigan. 1965:Name changed to Dominos and first franchise opened in Ypsilanti. Product differentiation Hot pie in 30 minutes or less Franchises opened in college towns and military bases. Introduced Dough trays, corrugated pizza box, insulated bags. Dominos passed 200 locations by the late 1970’s
The rise of Dominos 1980’s: More than 5000 locations & $2 billion in sales. Innovative advertising techniques such as purchase of Detroit tigers. Involvement in various philanthropic activities. Recognized the need to adapt to local cultures. Hurdles Faced: 1968: Company headquarters were destroyed in the fire. 1976: Amstar corp., maker of Domino sugar filed trademark infringement lawsuit. 1993: Firm discontinued 30 minutes or less campaign keeping driver safety into concern. Replaced it with total satisfaction gaurantee.
The rise of Dominos 1998: Significant portion of ownership to Bain Capital Inc. David Brandon takes over the reins of the company. Pizza today honored the company for outstanding sales and strong leadership, innovation and customer satisfaction.
Tom Monaghan David Brandon Character Similarities Visionary Customer Centric Approach Leading from the front in the turbulent times
Tom Monaghan David Brandon Character Differences Tom No Prior Experience in the field Risk Taker Strong stand on his Intuition David Brandon Diverse Experience and knew about the functioning of corporate world Calculated player Worked in constraints of market economy
Why Tom Choose to Get out of Dominos Interest in Philanthropic activity and religious pursuits Found it unreasonable and not in best interest of company to be involved in day-day activity Heart somewhere else Dominos be lead by someone with professional and Zeal
What are pizza parlors doing differently to differentiate their products?