Social Media Optimization Proposal Social Media Optimization Proposal
Social Media Optimization
Increase your likability
Make tagging and bookmarking easy
Reward inbound links
Help your content travel
Encourage the mash up
Get communities connected
Analyse vision, mission and goals of the organisation for which SMO need to be done
Analysis of the strengths, weaknesses, opportunities and threats of the organisation
Mapping our ecosystem, which means identifying and considering the other groups
Identify marketing goals, or what we want to achieve
Step 1 . Analysis
What drives the target group ?
What are their wants or needs ?
Who do they trust ?
Who reaches them regularly ?
Who do they listen to ?
What would make them spend money & time ?
Step 2 . Market Research
Blogging and Sharing
Micro blogging E.g. Twitter
Engagement in SM websites E.g. Facebook Stumble upon, Digg etc.
Engagement in Photo sharing websites E.g. Flickr
Video preparation and sharing on online video networks E.g. YouTube
Step 3. Developing Marketing Plan
Step 4. Testing & Measuring Fourth step will be testing through already focused group, communities and subsequent implementation of the campaign, the main motive of step is to check whether the benchmarks were met, and what the response was in each target group Step 5. Research & Updates Implementation In Fifth step , we return to Step Two, which is market research. Every two months, we go back to Steps One, Two and Three to get an update on the SMO and its environment
Social Media Strategy
Our Main focus will be to maintain interactive relationship
Presence + Updates + Performance + interaction on relevant platforms
Building and maintaining brand awareness
Interesting + relevant + well timed content sharing
More and more participation from the audience
Reaching all of the highly active groups and platforms
Penetrating the audience globe from surface to center