1. GS1 Sweden
The global language of
business

2. © 2010 GS1 Sweden
What is GS1?
• Employing over 1,500 staff in 101 national organisations operating
across 133 countries
• Headquartered in Brussels and Princeton
• A million member companies world-wide
• More than five billion transactions using GS1 standards every day
• We are not-for-profit organization
• We are neutral from business partners
• We are user-driven and governed
• We serve all companies, from multinationals to SMEs
• We are a platform for collaborative agreements between business
partners

3. © 2010 GS1 Sweden
Our vision
“GS1 Sweden simplifies companies’ local and global trade”
Through cooperation,GS1 develops
sector-neutral standards and services
which enable efficiency improvements
in the flow of information and goods

4. © 2010 GS1 Sweden
10.000 customers

5. © 2010 GS1 Sweden
Some of our customers

6. © 2010 GS1 Sweden
Global standards & SC
convergence
How can tires be identified in one common way to meet multiple market
needs without segregating inventories?
Solution: EPCglobal Tag Data Standard
• Manufacturers sell common goods in multiple markets
• Case in point: Tires are sold to Wal-Mart, the US DoD, aerospace
AND automobile manufacturers
The Case Study of the Tire Industry

7. © 2010 GS1 Sweden
The GS1 system
EAN-13" ITF-14"
GS1 DATABAR" GS1-128"
EAN-8" RFID/EPC"
Business relationship"
Individual asset"
Returnable asset"
Product class"
Shipping container"
Location"
Item number"
GS1 DATA"
MATRIX"
Document type"

8. © 2010 GS1 Sweden
Metering points, meters and invoice

9. © 2010 GS1 Sweden
Recent advances in miniaturization, sensor &
communication technology, and new materials drive for a
new computing paradigm
Time
Miniaturizationandcostreduction
(2) PCs
(1) Mainframe
(4) Smart Things
(3) Mobiles /
Smart Cards

10. © 2010 GS1 Sweden
The most widely deployed
Technology: RFID

11. © 2010 GS1 Sweden
The opportunities are multi-fold:
Search & Find
Trust
Linking Information

12. © 2010 GS1 Sweden
The correct medication to the right patient

13. © 2010 GS1 Sweden
EPCglobal Standards support
3 activities
Shared Service
Interactions
EPCglobal Core Services
and other
Shared Services
Company
A
Exchange of
Physical objects
with EPCs
Exchange of
data about
EPCs
1010101010101
Company
B

14. © 2010 GS1 Sweden
The EPCglobal Network
ORGANIZATION A
Readers
EPC
Middleware
EPCIS
Internal
Systems
(ERP, WMS)
ORGANIZATION B
Readers
EPC
Middleware
EPCIS
Internal
Systems
(ERP, WMS)
Security
Authentication
Authorization
Tagged Units Moving Through the Supply Chain
EPC
Reader Mgmt
EPC
Reader Mgmt
Supply Chain Visibility
Event Related Information
Discovery
Services

15. © 2010 GS1 Sweden
Visibility Standards - EPCIS
EPC Events answer 4 questions – What, Where, When, and Why
What
• EPC number (can leverage master data)
• Manufacturing Data (lot, batch, expiration date)
• Transactional Data (PO, Shipment, Invoice)
Where
• Location (can be fixed or moving – leverage master data)
When
• Event Time
• Record Time
Why
• Business Process Step – e.g.: Receiving, Shipping
• Product State – e.g.: Saleable, Active, In Transit
• Current Conditions – e.g.: Temperature
The EPCIS standard enables extending event data in each direction

16. © 2010 GS1 Sweden
EPCIS capture of supply chain events
Mitsui Soko
van pool
NYTT
container yard
Ceres Paragon
container yard
Ceres Paragon
van pool
Event Event
Event Event
EPCIS at GS1 Germany
WHAT:
GIAI
4912345.0101401CAXU8052010
WHERE:
SGLN
4912345.00001.299
WHEN:
17.01.2008
08:46:00
UTC+9
WHY:
Departing
WHAT:
GIAI
4912345.0101401CAXU8052010
WHERE:
SGLN
4912345.00003.213
WHEN:
18.01.2008
11:07:00
UTC+9
WHY:
Loading
WHAT:
GIAI
4912345.0101401CAXU8052010
WHERE:
SGLN
8712345.67813.299
WHEN:
16.02.2008
15:47:00
UTC+1
WHY:
Arriving

17. © 2010 GS1 Sweden
EPCIS query of supply chain events
Query
&
Response
Query
&
Response
Query
&
Response
Query
&
Response
EPCIS at GS1 Germany
manufacturer logistics
provider
distributor Dutch
Customs
“What is the current status of my order?”
“Which products arrived at the Port of Amsterdam today?”
“What does the shipment history look like?”
“How many containers do I need to pick up today?”

18. © 2010 GS1 Sweden
Its all about visibility
What is visibility?
• “Seeing” objects across a supply chain
– What, where, when and why
• Sharing information
– Across an enterprise, between trading partners, across the world
– Sharing information based on GS1 identification keys
GS1 EPCglobal Standards enable
• Data capture – what, where, when
• Adding value to data – why
• Sharing information securely – known and unknown trading
partners

19. © 2010 GS1 Sweden
What do we want to know
• When will new iPhone v arrive at opening of Grand Opening Store 555?
• Which infusion pumps are missing from Ward 5 of Downtown Hospital?
• Did my HP laptop make it back to the Repair facility and what is the
status?
• Where are all packages of ground beef packaged in #232 Manu. facility
on 13 Jan 2009?
• Why is container of medical supplies for villages in Philippines hit by tidal
©2008 GS1 EPCglobal
wave held up in Customs?
• Case #678 of product is missing at the retailer. Where was it last seen?
The answers depend on tracking individual serialized items or assets….
This is not just for trade items
19

20. © 2010 GS1 Sweden
Object Naming Service
20
Useful if all you need to find is the manufacturer
E.g., consumer-facing scenarios: “smart refrigerator”
Does not find other parties in the supply chain

21. © 2010 GS1 Sweden
What is “Discovery”?
“Discovery” =
• Finding and obtaining all relevant EPCIS data…
• … to which a party is authorized,…
• …when some of that data is under the control of other parties with
whom no prior business relationship exists
Work just beginning within EPCglobal to create
standards supporting Discovery

22. © 2010 GS1 Sweden
Business Use cases for Discovery
• Inventory Visibility
• Product Visibility
• Recalls
• Brand Protection
• Counterfeit
• Diversion, Gray Market
• Channel Management
• Chain of Custody
• Track and Trace
• Electronic Pedigree
Discovery supplies the data
location for creating the
pedigree
Discovery enables
traceability of products
Discovery enables
traceability and
authentication of products

23. © 2010 GS1 Sweden
EPCIS Interface
Manufacturer Distributor Retailer
Object Name Service (ONS)
EPCIS Interface EPCIS Interface
Point to source
of information
DS Query
Authenticate, check for authorization
Discovery Services
Authenticate, check for authorization
Find
multiple
information
providers
Info for individual EPCs
+ policies to access it
Discovery Services vs. ONS
ONS Query

24. © 2010 GS1 Sweden
General Scheme for RFID-based
EAS in the Retail Store

25. © 2010 GS1 Sweden
Metro

26. © 2010 GS1 Sweden
Portugal - Books

27. © 2010 GS1 Sweden
GS1 MobileCom vision
All consumers have access to
trusted product information
and related services via their
mobile phones.
All stakeholders use GS1
standards to make this
possible and so ensure
interoperable, scalable and
cost-effective applications.
In general, collaborative Mobile
Commerce applications are
enabled by an open
infrastructure.
27

28. Contact Details
Alice Mukaru
GS1 Sweden
Tel: +46 8 50 10 10 00
Direct: +46 8 50 10 10 64
Mobile: +46 703 644 643
alice.mukaru@gs1.se
www.gs1.se