**Who are your customers? What skills and knowledge do they have?*What goals and tasks will they use your product to complete?*What assumptions are we making and how can we verify them?
**What different sources of data can we use to understand their experience?*What sources of data do we have? (Usability studies and heuristic evaluations are good places to start.)
** Who are your users?* What story are you trying to share?* How do you want them to interact with your application? Browser? Desktop? Mobile?* Where are they using your application? Via Internet Explorer 9 Web Browser? Via Windows 7 Desktop? Via a Windows Phone?* Why would they keep coming back to your site?