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Design Matters: Lessons for Startups

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Design lessons for startups to achieve a stellar user experience.

Design lessons for startups to achieve a stellar user experience.

Published in Design , Technology , Business
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  • “ Buyers are liars.”

Transcript

  • 1. Design Matters How to achieve a stellar user experience DesignForUse Nishant Jain UI/UX, Front-End Designers & Hackers Meetup 1/32 |DesignForUse
  • 2. What is Good Design? UI/UX, Front-End Designers & Hackers Meetup 2/32 |DesignForUse
  • 3. The optimal balance of Useful Usefulness Usable Engaging Ease-of-use Emotional Appeal UI/UX, Front-End Designers & Hackers Meetup 3/32 |DesignForUse
  • 4. Ten Design Commandments by Dieter Rams http://startupsthisishowdesignworks.com/ UI/UX, Front-End Designers & Hackers Meetup 4/32 |DesignForUse
  • 5. What’s Viable? What’s Possible? What’s Desirable? The 3 Constraints Larry Keely, Doblin Group, among others UI/UX, Front-End Designers & Hackers Meetup 5/32 |DesignForUse
  • 6. Business: What can I bear? • How much can we sell it for? • How much can it cost? • What’s Is there an acceptable RoI? Viable? What’s Possible? What’s Desirable? The 3 Constraints Larry Keely, Doblin Group, among others UI/UX, Front-End Designers & Hackers Meetup 6/32 |DesignForUse
  • 7. What’s Viable? Technology: What can I do? What’s • With my technology? Possible? • With regulatory constraints? • With business constraints? What’s Desirable? The 3 Constraints Larry Keely, Doblin Group, among others UI/UX, Front-End Designers & Hackers Meetup 7/32 |DesignForUse
  • 8. What’s Viable? What’s Design: What should I do? Possible? • Who are my users? • What are their needs? What’s • What is their mental model? Desirable? The 3 Constraints Larry Keely, Doblin Group, among others UI/UX, Front-End Designers & Hackers Meetup 8/32 |DesignForUse
  • 9. 1 Design is a Process It is not just an input to the development process, it is a process in itself. UI/UX, Front-End Designers & Hackers Meetup 9/32 |DesignForUse
  • 10. User Centered UI/UX, Front-End Designers & Hackers MeetupDesignForUse Design | 10/32
  • 11. The Problem UI/UX, Front-End Designers & Hackers Meetup 11/32 |DesignForUse
  • 12. Who? UI/UX, Front-End Designers & Hackers Meetup 12/32 |DesignForUse
  • 13. Why? UI/UX, Front-End Designers & Hackers Meetup 13/32 |DesignForUse
  • 14. Hypothesis (Prototype) UI/UX, Front-End Designers & Hackers Meetup 14/32 |DesignForUse
  • 15. Validate Hypothesis UI/UX, Front-End Designers & Hackers Meetup 15/32 |DesignForUse
  • 16. Solution UI/UX, Front-End Designers & Hackers Meetup | 16/32DesignForUse
  • 17. 2 A Designer on the Core Team Get a designer or a design advisor on your team from day 1. UI/UX, Front-End Designers & Hackers Meetup 17/32 |DesignForUse
  • 18. airbnb UI/UX, Front-End Designers & Hackers Meetup 18/32 |DesignForUse
  • 19. Square UI/UX, Front-End Designers & Hackers Meetup 19/32 |DesignForUse
  • 20. Path UI/UX, Front-End Designers & Hackers Meetup 20/32 |DesignForUse
  • 21. 3 A Shift from Product to Experience Focus on delighting the user and the product will achieve greatness. UI/UX, Front-End Designers & Hackers Meetup 21/32 |DesignForUse
  • 22. First MP3 Player Diamond Rio (1998) UI/UX, Front-End Designers & Hackers Meetup 22/32 |DesignForUse
  • 23. Most Successful iPod (2001) UI/UX, Front-End Designers & Hackers Meetup 23/32 |DesignForUse
  • 24. The Experience UI/UX, Front-End Designers & Hackers Meetup 24/32 |DesignForUse
  • 25. Extending the Experience UI/UX, Front-End Designers & Hackers Meetup 25/32 |DesignForUse
  • 26. 4 Good Design is Iterative You can never get it right the first time, and seldom on the second try. UI/UX, Front-End Designers & Hackers Meetup 26/32 |DesignForUse
  • 27. “ Several quick design iterations are better than fewer longer ones. ” UI/UX, Front-End Designers & Hackers Meetup 27/32 |DesignForUse
  • 28. www.37signals.com/svn/archives2/the_long_road_to_simple_creating_debating_and_iterating_add_an_event.php UI/UX, Front-End Designers & Hackers Meetup 28/32 |DesignForUse
  • 29. 5 Measure RoI from Design Test early and often. UI/UX, Front-End Designers & Hackers Meetup 29/32 |DesignForUse
  • 30. Guerilla Usability Web Analytics Testing Some Measuring Techniques A/B Testing Surveys UI/UX, Front-End Designers & Hackers Meetup 30/32 |DesignForUse
  • 31. 1 Design is a process 2 A designer on the core team 3 A shift from product to experience 4 Good design is iterative 5 Measure RoI from design UI/UX, Front-End Designers & Hackers Meetup 31/32 |DesignForUse
  • 32. Thanks! Questions or Comments? Nishant Jain njain@designforuse.net UI/UX, Front-End Designers & Hackers Meetup 32/32 |DesignForUse