PRESENTED BY: PRAGATI JAIN
BCOM(HONS.) 2ND YEAR
SHRIRAM COLLEGE OF COMMERCE
DABUR AT A GLANCE
• FOUNDER- DAKTAR BURMAN
• CHAIRMAN- DR. ANAND BURMAN
• CEO- MR. SUNIL DUGGAL
• DABUR INDIA LTD IS INDIA...
• 2 MAJOR STRATEGIC BUSINESS UNITS –
CONSUMER CARE BUSINESS AND
INTERNATIONAL BUSINESS DIVISIONS
• 17 ULTRA MODERN MANUFAC...
• PRODUCTS OF DABUR ARE MARKETED IN
MORE THAN 60 COUNTRIES WORLDWIDE
• DABUR RANKED AS THE NO. 2 SOCIAL BRAND
OF INDIA AT ...
• DABUR RANKED AS THE ORGANISATION
THAT OFFERS BEST RETURNS TO
INVESTORS
• DABUR RANKED AMONG THE TOP 5 ‘BEST
COMPANIES TO...
HISTORY
YEAR MILESTONE
1884 BIRTH OF DABUR
1896 SET UP A MANUFACTURING PLANT
EARLY 1900s AYURVEDIC MEDICINES
1919 ESTABLIS...
1979 DABUR RESEARCH FOUNDATION
1986 PUBLIC LIMITED COMPANY
1992 JOINT VENTURE WITH AGROLIMEN OF SPAIN
1993 CANCER TREATMEN...
2000 TURNOVER OF Rs 1000 CRORE
2003 DABUR DEMERGES PHARMA BUSINESS
2005 DABUR ACQUIRES BALSARA
2005 DABUR ANNOUNCES BONUS ...
2010 DABUR MAKES ITS 1ST OVERSEAS ACQUISITION
2010 ACQUIRED 100% EQUITY IN NAMATE LAB
2011 DABUR ENTERS PROFESSIONAL SKIN ...
DABUR’S VISION AND CORE
VALUES
CORE
VALUES
OWNERS
HIP
PASSION
FOR
WINNING
INTEGRIT
Y
INNOVATI
ON
TEAM
WORK
CONSUM
ER FOCUS...
BUSINESS STRUCTURE
DABUR INDIA LTD
DOMESTIC
BUSINESS
(69.7%)
CONSU
MER
CARE(56.0%
)
FOOD
(10.1%)
RETAI
L
(0.8%)
OTHERS
(2....
MARKETING
MIX
PRODUCT
PORTFOLIO
HEALTH CARE
-HEALTH SUPPLEMENT
1. CHAYWANPRASH
2. GLUCOSE-D
3. DABUR HONEY
-DIGESTIVE
1. PUDIN HARA
2. H...
PERSONAL CARE
-HAIR CARE
OIL
1. DABUR AMLA
2. VATIKA COCONUT OIL
3. VATIKA ALMOND OIL
4. DABUR ALMOND
SHAMPOO
1. VATIKA HE...
FOODS
REAL
ACTIV
BURRST
HOMMEMADE
LEMONEEZ
CAPSICO
HOME CARE
SANI FRESH
ODONIL
ODOMOS
ODOPIC
CATEGORY WISE SHARE OF
CONSUMER CARE SALES
17%
21%
8%12%
30%
6%
6%
Sales
ORAL CARE HEALTH SUPPLEMENTS
DIGESTIVE OTC AND ET...
PRICING STRATEGY OF
DABUR
DABUR HAS STEPPED UP NEW PRODUCT
LAUNCHES AND IS INVESTING AD SPEND
AND MARKETING. THE ENTIRE PR...
DISTRIBUTION
FACTORY
DEPOT
STOCKISTS
WHOLESALERS
REATIL TRADE
MODERN TRADE
STOCKISTS
SUPER
STOCKISTS
SUB
STOCKIST
RURAL
TR...
PROMOTION
FROM TIME TO TIME
DABUR HAS ROPED
IN BOLLYWOOD
CELEBRITIES AND
CRICKET STARS TO
ENDORSE ITS
PRODUCTS.
Presentation1 by pragati jain
Presentation1 by pragati jain
Presentation1 by pragati jain
Presentation1 by pragati jain
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DABUR INDIA'S BRIEF COMPANY PROFILE AND MARKETING MIX

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Presentation1 by pragati jain

  1. 1. PRESENTED BY: PRAGATI JAIN BCOM(HONS.) 2ND YEAR SHRIRAM COLLEGE OF COMMERCE
  2. 2. DABUR AT A GLANCE • FOUNDER- DAKTAR BURMAN • CHAIRMAN- DR. ANAND BURMAN • CEO- MR. SUNIL DUGGAL • DABUR INDIA LTD IS INDIA’S LEADING FMCG COMPANY • DABUR IS CURRENTLY THE 4TH LARGEST INDIAN CONSUMER GOODS MANUFACTURING COMPANY • TURNOVER Rs. 6146 CRORES ALONG WITH MARKET CAPITALISATION OF US $5 BILLION • DABUR CURRENT SHARE PRICE (11.9.13) - 170.05(BSE) AND 169.95(NSE) • 127 YEAR OLD BRAND
  3. 3. • 2 MAJOR STRATEGIC BUSINESS UNITS – CONSUMER CARE BUSINESS AND INTERNATIONAL BUSINESS DIVISIONS • 17 ULTRA MODERN MANUFACTURING UNITS SPREAD ACROSS THE GLOBE • 2 SUBSIDARY GROUP COMPANIES – DABUR INTERNATIONAL AND NEWU AND SEVERAL STEP DOWN SUBSIDIARIES : DABUR NEPAL PVT LTD, DABUR EGYPT PVT LTD, ASIAN CONSMER CARE(BANGLADESH), ASIAN CONSUMER CARE(PAKISTAN), AFRICAN CONSUMER CARE(NIGERIA), NATURELLE LLC(UAE)
  4. 4. • PRODUCTS OF DABUR ARE MARKETED IN MORE THAN 60 COUNTRIES WORLDWIDE • DABUR RANKED AS THE NO. 2 SOCIAL BRAND OF INDIA AT THE CLICK ASIA SUMMIT 2012 • DABUR VOTED BY CONSUMERS AS INDIAN POWERBRAND 2011-2012 IN A PAN-INDIAN RESEARCH CONDUCTED BY THE INDIAN COUNCIL FOR MARKET RESEARCH • DABUR RANKED AS THE MOST TRUSTED BRAND IN HEALTHCARE CATEGORY IN THE BRAND TRUST REPORT 2012 RELEASED BY TRUST RESEARCH ADVISORY
  5. 5. • DABUR RANKED AS THE ORGANISATION THAT OFFERS BEST RETURNS TO INVESTORS • DABUR RANKED AMONG THE TOP 5 ‘BEST COMPANIES TO WORK FOR’ IN THE MAUFACTURING SECTOR IN BUSINESS TODAY • DUN & BRADSTREET HAS ASSIGNED D&B RATING 1 TO DABUR INDIA LTD INDICATING THAT DABUR HAS THE HIGHEST LEVEL OF CREDITWORTHINESS
  6. 6. HISTORY YEAR MILESTONE 1884 BIRTH OF DABUR 1896 SET UP A MANUFACTURING PLANT EARLY 1900s AYURVEDIC MEDICINES 1919 ESTABLISHMENT OF RESEARCH LABORATORIES 1920 EXPANDS FURTHER 1936 DABUR INDIA PVT LTD 1972 SHIFTS TO DELHI
  7. 7. 1979 DABUR RESEARCH FOUNDATION 1986 PUBLIC LIMITED COMPANY 1992 JOINT VENTURE WITH AGROLIMEN OF SPAIN 1993 CANCER TREATMENT 1994 PUBLIC ISSUE 1995 JOINT VENTURES 1996 3 SEPARATE DIVISIONS (HEALTHCARE, FAMILY AND AYURVEDIC) 1997 FOOD DIVISION 1998 PROFESSIONALS TO MANAGE THE COMPANY
  8. 8. 2000 TURNOVER OF Rs 1000 CRORE 2003 DABUR DEMERGES PHARMA BUSINESS 2005 DABUR ACQUIRES BALSARA 2005 DABUR ANNOUNCES BONUS AFTER 12 YEARS 2006 CROSSES $2 BILLION MARKET CAPITALISATION 2007 FORAYS IN ORGANISED RETAIL 2007 DABUR FOOD MERGED WITH DABUR INDIA 2008 ACQUIRES FEM CARE PHARMA 2009 DABUR RED TOOTHPASTE JOINS BILLION RUPEES BRAND CLUB
  9. 9. 2010 DABUR MAKES ITS 1ST OVERSEAS ACQUISITION 2010 ACQUIRED 100% EQUITY IN NAMATE LAB 2011 DABUR ENTERS PROFESSIONAL SKIN CARE MARKET 2011 ACQUIRE 30+ FROM AJANTA PHARMA 2012 CROSSES BILLION DOLLAR TURNOVER MARK
  10. 10. DABUR’S VISION AND CORE VALUES CORE VALUES OWNERS HIP PASSION FOR WINNING INTEGRIT Y INNOVATI ON TEAM WORK CONSUM ER FOCUS PEOPLE DEVELOP MENT
  11. 11. BUSINESS STRUCTURE DABUR INDIA LTD DOMESTIC BUSINESS (69.7%) CONSU MER CARE(56.0% ) FOOD (10.1%) RETAI L (0.8%) OTHERS (2.7%) INTERENATI ONAL BUSINESS (30.3%) DABUR INTERNATI ONAL (17.5%) HOBI GROUP (2.6%) NAMASTE LABS LLC (10.3%)
  12. 12. MARKETING MIX
  13. 13. PRODUCT PORTFOLIO HEALTH CARE -HEALTH SUPPLEMENT 1. CHAYWANPRASH 2. GLUCOSE-D 3. DABUR HONEY -DIGESTIVE 1. PUDIN HARA 2. HAJMOLA 3. HINGOLI -OTC HEALTHCARE 1. ACTIVE ANTACID 2. HONITUS 3. SHILAJIT GOLD 4. ACTIVE BLOOD PURIFIER 5. DABUR BALM 6. LAL TAIL 7. BADAM OIL 8. SHANKHPUSHPI SYRUP
  14. 14. PERSONAL CARE -HAIR CARE OIL 1. DABUR AMLA 2. VATIKA COCONUT OIL 3. VATIKA ALMOND OIL 4. DABUR ALMOND SHAMPOO 1. VATIKA HENNA & OLIVE 2. VATIKA BLACK OLIVE & ALMOND 3. VATIKA LEMON & TEA TREE 4. VATIKA LEMON & HENNA - ORAL CARE 1. MESWAK 2. PROMISE 3. BABOOL 4. DABUR RED - SKIN CARE 1. FEM RANGE 2. DABUR GULABRI RANGE 3. DABUR UVEDA RANGE
  15. 15. FOODS REAL ACTIV BURRST HOMMEMADE LEMONEEZ CAPSICO
  16. 16. HOME CARE SANI FRESH ODONIL ODOMOS ODOPIC
  17. 17. CATEGORY WISE SHARE OF CONSUMER CARE SALES 17% 21% 8%12% 30% 6% 6% Sales ORAL CARE HEALTH SUPPLEMENTS DIGESTIVE OTC AND ETHICALS HAIR CARE HOME CARE SKIN CARE
  18. 18. PRICING STRATEGY OF DABUR DABUR HAS STEPPED UP NEW PRODUCT LAUNCHES AND IS INVESTING AD SPEND AND MARKETING. THE ENTIRE PRODUCT PORTFOLIO IS ALSO TWEAKED TO INCLUDE PREMIUM OFFERINGS SUCH AS MORE VARIANTS UNDER ALMOST EVERY CATEGORY, LIKE DABUR VATIKA HAIR OIL IS AVAILABLE IN THE DIFFERENT VERSIONS. DABUR IS TODAY SEEN AS MORE PROACTIVE IN MARKET. OVER THE LAST 2
  19. 19. DISTRIBUTION FACTORY DEPOT STOCKISTS WHOLESALERS REATIL TRADE MODERN TRADE STOCKISTS SUPER STOCKISTS SUB STOCKIST RURAL TRADE MILITARY / CSD UNIT CANTEENS INSTI STOCKIST INSTI CUSTOMERS DIRECT + INDIRECT REACH 3.4 MILLION RETAIL OUTLETS CUSTOMERS
  20. 20. PROMOTION FROM TIME TO TIME DABUR HAS ROPED IN BOLLYWOOD CELEBRITIES AND CRICKET STARS TO ENDORSE ITS PRODUCTS.
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