studying consumer behaviour from manufacturer point of view
1.
2. Consumer behavior is the
study of when, why, how and
where people do or do not
buy a product. It blends
elements from psychology,
sociology, social
anthropology and economics.
3. From the
manufacturing point of
view, it is the study of
what manufacturers
think about consumers
while manufacturing
and marketing the
products.
4. Questionnaire
Personal interview
Field visit
6. Nik Bakers is a European style Bakery/Cafe
which has great taste from all around the
world. This venture was started by Chef Nikhil
Mittal and his father Mr.Vinod Mittal in
August 2006.
First outlet was opened in Sector 9-D
Chandigarh.
8. Retail
Catering
Corporate
Deliver a cake
Festival offers
9. Criteria used by Nik bakers while deciding to
develop the Product:- Quality & quantity.
Both hygiene.
Target segment:- upper middle class and
upper class
10. Nik bakers conduct self research and survey
to know the demand pattern of their product
in market.
They take into considerations the feedback of
their research and survey.
They also conduct telephonic survey and
personal interviews.
11. Taste
Quality
Quantity at best price
Services
Packaging
12. Customer feedback
Makes sure that the product standards are
well maintained specially during season time.
Example:Diwali,Christmas etc.
14. Depending upon the product
Every product varies because there is a wide
range of products in the company.
15. Free sampling
Using best raw material in the state of Art
manufacturing unit.
16. Make sure that the customers are getting
what they are paying for.(Customer
Satisfaction)
17. Growth: Bakery in Mohali,Delhi malls slowly
and steadily spread to all over India.
After India,bakery will be opened in Canada.
18. Maintaining proper staff. For example:Food
technologists,house keeping staff,house
keeping supervisors in our manufacturing
unit and according to food standards,we also
maintain a proper fumigation in all units.
19. Nik Bakers keep in their mind the consumer
behavior and then decide the quantity of the
product which is to be given at best price.
With this point of view they are about to open
new outlets because according to their study
of consumer behavior , the demand of their
bakery product is also in other parts of the
country and because of its quality it will be
demanded in other countries as well.
20. Maruti Udyog Limited
(MUL) was established in
1981 through Act of
Parliament ,to meet the
growing demand of a
personal mode of
transport caused by the
lack of an efficient public
transport system.
21. Service of product are: Automobiles.
Target segment of market: All segments.
Method use to identify/select /define product
are by: Card
calling, events, survey, telecalling, references,
add campaign.
22. Telephone, questionnaire and
others(telephonic, reference, events, walk-
in, and add campaign.)
29. Communications
patience
after sale service
insurance services.
30. More dealership
Increased satisfaction level of customer
31. In Maruti Suzuki is a well known company in
automobiles sector.
They are providing their services at the best
way so that the satisfaction level of the
consumer increases.
32. Any company be it be manufacturing or
trading,consumer behavior is required
everywhere…if a company without keeping in
mind the customer or the consumer i.e the
king of the market produces the product and
start selling then that company is bound to
go into losses..
