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Spencers retail Spencers retail Presentation Transcript

  • NISHANT NARAL
  • Introduction
    • India's largest and fastest growing multi-format retailer with 250 stores, including 36 large format stores across 50 cities in India
    • focuses on verticals like food and grocery, fruit and vegetables, electrical and electronics, home and office essentials, garments and fashion accessories, toys, food and personal care, music and books
    • Established in 1996
    • Part of the Rs 15,500 crore RPG Group
    • RPG (Rama Prasad Goenka) Enterprises is not only one of the biggest, but also one of the most respected names in the industry. A US$ 3.4 billion business conglomerate, RPG is one of the powerhouses that drive Indian Industry. With more than 20 companies, it spans 7 business sectors, Retail, Technology, Entertainment, Power, Transmission, Tyres and Specialties- all under the RPG banner.
  • RETAIL FORMATS OF SPENCER’S RETAIL
    • Spencer’s Express
    • Spencer’s Daily
    • Spencer’s Super
    • Spencer’s Hypermarkets
    • 1000 sq ft in size.
    • They are open from 7 am to 9 pm and also provide you with home delivery.
    • Express stores stock dairy, fruit and vegetable, bread and bread products, cut vegetables/ ready to cook, fruit juices, fresh batter, fresh coffee/tea, fresh masalas, fresh pickles, fresh Ghee, fresh fish and meat.
    • which caters to your entire daily shopping needs - from regular groceries to fresh food and also weekly top-up shopping.
    • About 2000-4000 sq ft in size and with a bright and friendly atmosphere
    • The Spencer’s Super is the place to go for your monthly shopping.
    • About 5000-15,000 sq. ft. in size
    • Spencer’s Super not only caters to your daily needs but also stocks home care products; personal care products, Bakery, Chilled and frozen food; Baby care besides groceries & staples, fresh fruits and vegetables
    • The Spencer’s Hypermarkets are huge destination stores, more than 28000sq. ft. in trading area
    • Shoppers come here looking for fantastic deals across all categories.
  • Retail Design Initiatives
    • Storefront Design  
    • Interior Design  
    • Graphics & Signage  
    • Visual Merchandising Initiatives
    • Feature Displays  
    • Presentation of Merchandise  
    • Storefront Design  
    • the store entrance resembles that of an entrance arch, leading in the shopper to a world that is welcoming and exciting 
    • Interior Design  
    • to ensure that shoppers enjoy a warm and friendly ambience, an upscale look and feel, the joy of exploring and the convenience of locating what they want
    • Graphics & Signage  
    • shopping at Spencer’s is a visual treat, enhanced by bright orange “Heritage boards” that tell the Spencer’s story, curved signage featuring the signature “Taste the World”
    • tagline
  • Visual Merchandising Initiatives
  • Feature Displays  
  • Presentation of Merchandise  
  • Thank You