Ad Agency

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Ad Agency

  1. 1. Ad Agency Nishant Naral Roll No 2538
  2. 2. Introduction <ul><li>An  advertising agency  or  ad agency  is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. </li></ul>
  3. 3. Types of advertising agencies <ul><li>Full-service agencies </li></ul><ul><li>Limited-Service Advertising Agencies </li></ul><ul><li>Specialist Advertising Agencies </li></ul><ul><li>In-House Advertising Agencies </li></ul><ul><li>Interactive agencies </li></ul><ul><li>Healthcare communications agencies </li></ul><ul><li>Medical education agencies </li></ul>
  4. 4. Full-service agencies <ul><li>Full-service agencies are also known as traditional advertising agencies for the client, wherein the client satisfies almost all their advertising or promotional needs with the same organization </li></ul>
  5. 5. Limited-Service Advertising Agencies <ul><li>Some advertising agencies limit the amount and kind of service they offer. Such agencies usually offer only one or two of the basic services. </li></ul>
  6. 6. Specialist Advertising Agencies <ul><li>agencies that specialize in particular kinds of advertising: recruitment, help-wanted, medical, classified, industrial, financial, direct-response, retail, yellow pages, theatrical/entertainment, investment, travel, and so on. </li></ul>
  7. 7. In-House Advertising Agencies <ul><li>Some advertisers choose to set up an advertising agency function within their company. Sometimes the in-house advertising agency is established to provide basic advertising agency functions </li></ul>
  8. 8. Interactive agencies <ul><li>Interactive agencies may differentiate themselves by offering a mix of web design/development, search engine marketing, internet advertising/marketing, or  e-business/e-commerce consulting </li></ul>
  9. 9. Healthcare communications agencies <ul><li>Healthcare communications agencies specialize in strategic communications and marketing services for the Healthcare and Life Science industries </li></ul>
  10. 10. Medical education agencies <ul><li>Medical education agencies specialize in creating educational content for the Healthcare and Life Science  industries </li></ul>
  11. 11. Advertising Agency Departments <ul><li>The people who create the actual ads form the core of an advertising agency </li></ul>Creative department Other Agencies & Personnel Account services Media Services
  12. 12. Advertising Agency Departments <ul><li>The other major department in ad agencies is  account services  or  account management . Account Services or account management is somewhat the sales arm of the advertising agency. </li></ul>Creative Department Other Agencies & Personnel Account services Media Services
  13. 13. Advertising Agency Departments <ul><li>The  media services  department may not be so well known, but its employees are the people who have contacts with the suppliers of various creative media. </li></ul>Creative Department Other Agencies & Personnel Account services Media Services
  14. 14. Advertising Agency Departments <ul><li>production work, Internet advertising, planning, or research, </li></ul>Creative Department Other Agencies & Personnel Account services Media Services

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