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Ad Agency Presentation Transcript

  • 1. Ad Agency Nishant Naral Roll No 2538
  • 2. Introduction
    • An  advertising agency  or  ad agency  is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients.
  • 3. Types of advertising agencies
    • Full-service agencies
    • Limited-Service Advertising Agencies
    • Specialist Advertising Agencies
    • In-House Advertising Agencies
    • Interactive agencies
    • Healthcare communications agencies
    • Medical education agencies
  • 4. Full-service agencies
    • Full-service agencies are also known as traditional advertising agencies for the client, wherein the client satisfies almost all their advertising or promotional needs with the same organization
  • 5. Limited-Service Advertising Agencies
    • Some advertising agencies limit the amount and kind of service they offer. Such agencies usually offer only one or two of the basic services.
  • 6. Specialist Advertising Agencies
    • agencies that specialize in particular kinds of advertising: recruitment, help-wanted, medical, classified, industrial, financial, direct-response, retail, yellow pages, theatrical/entertainment, investment, travel, and so on.
  • 7. In-House Advertising Agencies
    • Some advertisers choose to set up an advertising agency function within their company. Sometimes the in-house advertising agency is established to provide basic advertising agency functions
  • 8. Interactive agencies
    • Interactive agencies may differentiate themselves by offering a mix of web design/development, search engine marketing, internet advertising/marketing, or  e-business/e-commerce consulting
  • 9. Healthcare communications agencies
    • Healthcare communications agencies specialize in strategic communications and marketing services for the Healthcare and Life Science industries
  • 10. Medical education agencies
    • Medical education agencies specialize in creating educational content for the Healthcare and Life Science  industries
  • 11. Advertising Agency Departments
    • The people who create the actual ads form the core of an advertising agency
    Creative department Other Agencies & Personnel Account services Media Services
  • 12. Advertising Agency Departments
    • The other major department in ad agencies is  account services  or  account management . Account Services or account management is somewhat the sales arm of the advertising agency.
    Creative Department Other Agencies & Personnel Account services Media Services
  • 13. Advertising Agency Departments
    • The  media services  department may not be so well known, but its employees are the people who have contacts with the suppliers of various creative media.
    Creative Department Other Agencies & Personnel Account services Media Services
  • 14. Advertising Agency Departments
    • production work, Internet advertising, planning, or research,
    Creative Department Other Agencies & Personnel Account services Media Services