2. About Research In Motion<br /><ul><li>Industry Leader in Mobility (55+ Millionusers WW)
3. Established in 1984
4. HQs in Waterloo, Ontario, Canada
5. Offices in North America, Europe and AsiaPac
6. Listed in:
7. NASDAQ (NASDAQ: RIMM)
8. Toronto Stock Exchange (TSX: RIM)
9. Designers and Manufacturers of</li></li></ul><li> Blackberry Devices<br /><ul><li>In 1998, RIM produced a wireless handheld called the RIM 950 which handled e-mail, contacts, and calendaring with a built-in QWERTY keyboard.
10. In 1999, the Blackberry wireless e-mail device, the BlackBerry 5790, was revealed along with the Blackberry Enterprise Server (BES) for Microsoft Exchange. </li></li></ul><li>7000 Series Devices<br /><ul><li>The 7000 series brought the first color LCD screens to the BlackBerry Line.
11. The 7000 series also saw the first versions with Wi-Fi (7270) and Bluetooth (7290) features.</li></li></ul><li>8000 Series Devices & Recent BlackBerry Devices<br /><ul><li>The 8000 series Devices : BlackBerry Pearl, BlackBerry Curve and the BlackBerry Bold.
12. Cameras and media players Devices</li></li></ul><li>Going Forward with the BlackBerry Storm<br /><ul><li>RIM continues to grow and improve the BlackBerry brand, which has earned its many nicknames, such as Crack berry, a tribute to apparent addiction users have to their device, and Brick berry for the inelegant shape of the early full-size Smartphone Blackberry devices.
13. The BlackBerry 9530, known as the BlackBerry Storm (9000 series), was the first Blackberry with a touch screen interface and no keyboard.</li></li></ul><li>Blackberry got Success<br /><ul><li>InfoWorld magazine awarded BlackBerry their Product of the Year award for the year 2000.
14. By 2006, BlackBerry 5 million worldwide subscribers and that number tripled to 15 million in mid-2008.</li></li></ul><li>Blackberry Features<br /><ul><li>Multi-tasking operating system.
15. Push e-mail.
16. Mobile telephone.
17. Text messaging.
18. Internet faxing.
19. Web browsing and other wireless information services </li></li></ul><li>(BES):Blackberry Enterprise server.<br /><ul><li>E-mail system
20. The software monitors the user's local "inbox.”
21. It is usually run by multiple wireless users. Individual users can use e-mail services provided by the wireless provider and may not be required to install a BES server.
22. Every BlackBerry has a unique id called BlackBerry PIN which is used to identify your device to the BES.
23. Provides security through firewalls and block ciphers (codes)</li></li></ul><li>Diagram of BES<br />
24. Blackberry OS<br />The existing BB6 OS used by existing Blackberries Devices. <br />The phones will all run RIM's new BlackBerry 7 operating system.<br />The QNX OS used on the PlayBook.<br />
25. Companies Comparison<br />
26. Increment Point Charge<br />
27. Why Should Blackberry Consumers Believe It?<br /><ul><li>Touch screen
28. HD 8 MP camera with flash and video recording
30. Superb battery life
31. Maximized multimedia
32. More business apps
33. Rich PC web browsing
34. Included phone tracking and locater</li></li></ul><li>BlackBerry smartphone vendor in the World<br />
35. BlackBerry OS sales growth keeps RIM ahead of its competitors<br />Source: IDC Latin America Mobile Phone Tracker, 2010 Q4<br />
36. BlackBerry Installed Base almost 2X iPhone and 4X Android*<br />(000 000)<br />* Install base considers number of devices sold in the last 24 months Source: IDC Latin America Mobile Phone Tracker, 2Q2010<br />
42. Financials and Pricing<br />Creating a new department and employee expense = 22million<br />Human resource 17 million<br />Equipment and material cost 5million<br />Marketing material expense = 5.5 million<br />Overhead expenses = 1.2million<br /> <br />Research cost to develop new Software for the laptop = 4 million<br />-----------------------------------------------------------<br />Total Cost 32.7 million for 2 years<br />Price will be in the high-end range in the initial stage of launching with limited supply and distribution (comparable to Macbooks)<br />May reduce its price as it reaches maturity and when new products come out<br />
43. Advantages<br />More logos and slogan helps brand recognition<br />Employs more skilled and innovated workers<br />Attracts more Generation Y and Tweens to the website<br />
44. Disadvantages<br />May confuse existing customers<br />May cause unrest to the brand loyalty<br />Increased in administrative cost<br />
45. Thank you for listening<br /><ul><li> Any Questions?</li>