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Beginning of black berry technology
Beginning of black berry technology
Beginning of black berry technology
Beginning of black berry technology
Beginning of black berry technology
Beginning of black berry technology
Beginning of black berry technology
Beginning of black berry technology
Beginning of black berry technology
Beginning of black berry technology
Beginning of black berry technology
Beginning of black berry technology
Beginning of black berry technology
Beginning of black berry technology
Beginning of black berry technology
Beginning of black berry technology
Beginning of black berry technology
Beginning of black berry technology
Beginning of black berry technology
Beginning of black berry technology
Beginning of black berry technology
Beginning of black berry technology
Beginning of black berry technology
Beginning of black berry technology
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Beginning of black berry technology

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Nishant S Mevawala …

Nishant S Mevawala
Blackberry Technology

Published in: Education, Technology
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  • 1.
  • 2. About Research In Motion<br /><ul><li>Industry Leader in Mobility (55+ Millionusers WW)
  • 3. Established in 1984
  • 4. HQs in Waterloo, Ontario, Canada
  • 5. Offices in North America, Europe and AsiaPac
  • 6. Listed in:
  • 7. NASDAQ (NASDAQ: RIMM)
  • 8. Toronto Stock Exchange (TSX: RIM)
  • 9. Designers and Manufacturers of</li></li></ul><li> Blackberry Devices<br /><ul><li>In 1998, RIM produced a wireless handheld called the RIM 950 which handled e-mail, contacts, and calendaring with a built-in QWERTY keyboard.
  • 10. In 1999, the Blackberry wireless e-mail device, the BlackBerry 5790, was revealed along with the Blackberry Enterprise Server (BES) for Microsoft Exchange. </li></li></ul><li>7000 Series Devices<br /><ul><li>The 7000 series brought the first color LCD screens to the BlackBerry Line.
  • 11. The 7000 series also saw the first versions with Wi-Fi (7270) and Bluetooth (7290) features.</li></li></ul><li>8000 Series Devices &amp; Recent BlackBerry Devices<br /><ul><li>The 8000 series Devices : BlackBerry Pearl, BlackBerry Curve and the BlackBerry Bold.
  • 12. Cameras and media players Devices</li></li></ul><li>Going Forward with the BlackBerry Storm<br /><ul><li>RIM continues to grow and improve the BlackBerry brand, which has earned its many nicknames, such as Crack berry, a tribute to apparent addiction users have to their device, and Brick berry for the inelegant shape of the early full-size Smartphone Blackberry devices.
  • 13. The BlackBerry 9530, known as the BlackBerry Storm (9000 series), was the first Blackberry with a touch screen interface and no keyboard.</li></li></ul><li>Blackberry got Success<br /><ul><li>InfoWorld magazine awarded BlackBerry their Product of the Year award for the year 2000.
  • 14. By 2006, BlackBerry 5 million worldwide subscribers and that number tripled to 15 million in mid-2008.</li></li></ul><li>Blackberry Features<br /><ul><li>Multi-tasking operating system.
  • 15. Push e-mail.
  • 16. Mobile telephone.
  • 17. Text messaging.
  • 18. Internet faxing.
  • 19. Web browsing and other wireless information services </li></li></ul><li>(BES):Blackberry Enterprise server.<br /><ul><li>E-mail system
  • 20. The software monitors the user&apos;s local &quot;inbox.”
  • 21. It is usually run by multiple wireless users. Individual users can use e-mail services provided by the wireless provider and may not be required to install a BES server.
  • 22. Every BlackBerry has a unique id called BlackBerry PIN which is used to identify your device to the BES.
  • 23. Provides security through firewalls and block ciphers (codes)</li></li></ul><li>Diagram of BES<br />
  • 24. Blackberry OS<br />The existing BB6 OS used by existing Blackberries Devices. <br />The phones will all run RIM&apos;s new BlackBerry 7 operating system.<br />The QNX OS used on the PlayBook.<br />
  • 25. Companies Comparison<br />
  • 26. Increment Point Charge<br />
  • 27. Why Should Blackberry Consumers Believe It?<br /><ul><li>Touch screen
  • 28. HD 8 MP camera with flash and video recording
  • 29. Multi-taking
  • 30. Superb battery life
  • 31. Maximized multimedia
  • 32. More business apps
  • 33. Rich PC web browsing
  • 34. Included phone tracking and locater</li></li></ul><li>BlackBerry smartphone vendor in the World<br />
  • 35. BlackBerry OS sales growth keeps RIM ahead of its competitors<br />Source: IDC Latin America Mobile Phone Tracker, 2010 Q4<br />
  • 36. BlackBerry Installed Base almost 2X iPhone and 4X Android*<br />(000 000)<br />* Install base considers number of devices sold in the last 24 months Source: IDC Latin America Mobile Phone Tracker, 2Q2010<br />
  • 37. Playbook a whole<br /> New Market<br />
  • 38. Playbook Apps+Content<br />Global Preloads<br />Music: 7Digital<br />Video: Hulu<br />Games: EA (Need for Speed, Tetris)<br />Podcasts: Quick play<br />eBooks: Kobo<br />Latam Preloads<br /><ul><li>Music: Sonora
  • 39. Video: Terra TV
  • 40. eBooks: Gandhi/Bajalibros, Saraiva
  • 41. Sports: Univision Futball</li></li></ul><li>Program Enrollment Requirements<br />
  • 42. Financials and Pricing<br />Creating a new department and employee expense = 22million<br />Human resource 17 million<br />Equipment and material cost 5million<br />Marketing material expense = 5.5 million<br />Overhead expenses = 1.2million<br /> <br />Research cost to develop new Software for the laptop = 4 million<br />-----------------------------------------------------------<br />Total Cost 32.7 million for 2 years<br />Price will be in the high-end range in the initial stage of launching with limited supply and distribution (comparable to Macbooks)<br />May reduce its price as it reaches maturity and when new products come out<br />
  • 43. Advantages<br />More logos and slogan helps brand recognition<br />Employs more skilled and innovated workers<br />Attracts more Generation Y and Tweens to the website<br />
  • 44. Disadvantages<br />May confuse existing customers<br />May cause unrest to the brand loyalty<br />Increased in administrative cost<br />
  • 45. Thank you for listening<br /><ul><li> Any Questions?</li>

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