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How to make agood healthwizard(includes free +useful wizardbuilding codeat the end)Nishant Jacobnishantj@stanford.edu
Example: Walking WizardA   wizard that helps people find a walking  style that suits them First step in getting them to ...
Check this walking wizard out          bit.ly/walkingwiz
Key Features
Indirect Questions People   may not know how to answer a  direct question about how they prefer to  walk - since they hav...
Dynamically Updating Badge As  people use the wizard the information  they enter updates as a growing walking  style badg...
Visual Summary Reward People   get a  tangible, visual reward at  the end This summarizes all the  information they’ve  ...
Facebook Connect at a     Motivation Peak   When people get their    badge they are asked to    connect to fb to get more...
10 Steps for Successful Wizards
1. Have a Clear Link to your wizard  –short, informative, compelling
2. Start with a Concrete Value Proposition at             the start of your wizard
3. Shape Question Difficulty: Start with radiobuttons, then drop down questions, then free               form questions
4. Build Motivation at every question by showing people a visual representation oftheir progress and the info they’ve ente...
5. End with a Clear Call to Action, anactionable step people can take, like sharing              their results on fb
6. Place FB connect at a motivationpeak, when people have received a visual summary of their info and can get more        ...
7. Create negative reinforcement whenexiting, an alert message when people try to                      exit
8. Create personalization to increase                sharing,a more personalized result = more sharing
9. Encourage people to share the benefits ofthe wizard, tell them to share to improve the            health of their friends
10. Use FB data to create more relevantquestions, you can add additional question based on the data from the fb connect
Use this code! Example   app Fb connect Fb sharing Twitter sharing Visually shaping  form Steps to good  form design...
Thank You!Nishant Jacobnishantj@stanford.edu@nishantjacob
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How to make a good health wizard (free + useful code at the end!)

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Transcript of "How to make a good health wizard (free + useful code at the end!)"

  1. 1. How to make agood healthwizard(includes free +useful wizardbuilding codeat the end)Nishant Jacobnishantj@stanford.edu
  2. 2. Example: Walking WizardA wizard that helps people find a walking style that suits them First step in getting them to walk for 30 min a day Walking styles could include: -Listening to music while you walk -Walking with other people - Walking while taking phone calls
  3. 3. Check this walking wizard out bit.ly/walkingwiz
  4. 4. Key Features
  5. 5. Indirect Questions People may not know how to answer a direct question about how they prefer to walk - since they haven’t though about it But they do know about their preferences in general So ask them an indirect question and infer how it applies to walking Try walking with music
  6. 6. Dynamically Updating Badge As people use the wizard the information they enter updates as a growing walking style badge This motivates them at each question
  7. 7. Visual Summary Reward People get a tangible, visual reward at the end This summarizes all the information they’ve provided to the wizard And it summarizes all the effort they put in
  8. 8. Facebook Connect at a Motivation Peak When people get their badge they are asked to connect to fb to get more accurate results They are high on motivation when they get their badge and hungry for more This makes them more likely to connect to fb
  9. 9. 10 Steps for Successful Wizards
  10. 10. 1. Have a Clear Link to your wizard –short, informative, compelling
  11. 11. 2. Start with a Concrete Value Proposition at the start of your wizard
  12. 12. 3. Shape Question Difficulty: Start with radiobuttons, then drop down questions, then free form questions
  13. 13. 4. Build Motivation at every question by showing people a visual representation oftheir progress and the info they’ve entered
  14. 14. 5. End with a Clear Call to Action, anactionable step people can take, like sharing their results on fb
  15. 15. 6. Place FB connect at a motivationpeak, when people have received a visual summary of their info and can get more accurate results with fb
  16. 16. 7. Create negative reinforcement whenexiting, an alert message when people try to exit
  17. 17. 8. Create personalization to increase sharing,a more personalized result = more sharing
  18. 18. 9. Encourage people to share the benefits ofthe wizard, tell them to share to improve the health of their friends
  19. 19. 10. Use FB data to create more relevantquestions, you can add additional question based on the data from the fb connect
  20. 20. Use this code! Example app Fb connect Fb sharing Twitter sharing Visually shaping form Steps to good form design bit.ly/formtools Code courtesy of @macgregordennis
  21. 21. Thank You!Nishant Jacobnishantj@stanford.edu@nishantjacob
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