BHARAT MATRIMONY was the first company to provide online matrimonial services to indians.
Mr. Murugavel Janakiraman founder & CEO of bharat matrimony .com
Started in 1997 BharatMatrimony.com pioneered online matrimony.
It was the first to offer features -Verified Profiles, Assured Contacts, 15 region specific portals and Mobile Alerts in the online matrimony space.
first matrimonial site to receive the coveted ISO 9000:2001 Certification
Entered the Limca Book of Records.
THE PAST PICTURE
Match making process of Indian system is complex & based on Caste, Religion, Economic Standard, Job status, age, height, family back ground etc.
Earlier it used to take place by a middleman, a marriage broker, volunteer or a professional, or priest and a barber or astrologer.
In the last decade the print matrimonial gained an upper hand.
Word of mouth and newspapers were the prime sources for the exchange of information.
THE CHANGED PHASE
Its providing a global reach to the bride/groom seeking parties.
It’s self-operative and easy task.
With the internet boom in India, the picture of a marriage broker with a huge diary with tucked-in photographs is slowly phasing out.
A service provider may use registration profiles to filter preferences .
May run several different portals to cater for needs like different languages.
Women franchisees have came into picture, controlling the offline center
Virtual meetings are possible.
The pinching rejection concept is fading out.
Information to be disclosed can be well decided by the parties.
In India organized marriage services business is worth INR 10 billion.
The companies have been pushing their offline presence up in the past few years.
Shaadi.com currently has an upper hand in the offline market with close to 100 centers .
Female membership at these sites steadily increase from 18 through 2 6 years of age.
Issues involved with Information Technology
Online tracking of Customer Behaviour.
Misrepresentation of facts / Frauds
Phishing is the criminally fraudulent process of attempting to acquire sensitive information such as usernames, passwords and credit card details by masquerading as a trustworthy entity in an electronic communication. Computer fraud is any dishonest misrepresentation of fact intended to induce another to do or refrain from doing something which causes loss a hacker is a person who breaks into computers, usually by gaining access to administrative controls.  The subculture that has evolved around hackers is often referred to as the computer underground.
Problems occurred with matrimonial sites
The rise of ad hoc networks, sensor networks,
nomadic computing, embedded technologies,
smart spaces, ubiquitous access, convergence of
content, function, and services, and the deployment