MOBILITY IS MORE THAN APPS
Prepared By:
NishantAdlakha
www.nishantadlakha.com
Twitter : @nishantadlakha
Introduction
 Mobilitycombined with Social Media and
Analytics has led to a Connected
Ecosystem where the lines between
p...
Contents
 Why the need
 Where we are
 The road ahead
 Why the need
 Where we are
 The road ahead
Imagine one Enterprise Mobility Company
Doing This :
Hello, I am interesting
Imagine one Enterprise Mobility Company
Doing This :
Hello, I am interesting
Hello, I am fascinating
Imagine one Enterprise Mobility Company
Doing This :
Hello, I am interesting
Hello, I am fascinating
Hello, I am wonderful
Imagine one Enterprise Mobility Company
Doing This :
Hello, I am interesting
Hello, I am fascinating
Hello, I am wonderful...
Imagine one Enterprise Mobility Company
Doing This :
Hello, I am interesting
Hello, I am fascinating
Hello, I am wonderful...
Imagine one Enterprise Mobility Company
Doing This :
Hello, I am interesting
Hello, I am fascinating
Hello, I am wonderful...
Imagine one Enterprise Mobility Company
Doing This :
Hello, I am interesting
Hello, I am fascinating
Hello, I am wonderful...
Imagine one Enterprise Mobility Company
Doing This :
Hello, I am interesting
Hello, I am fascinating
Hello, I am wonderful...
Imagine one Enterprise Mobility Company
Doing This :
Hello, I am interesting
Hello, I am fascinating
Hello, I am wonderful...
Imagine one Enterprise Mobility Company
Doing This :
Hello, I am interesting
Hello, I am fascinating
Hello, I am wonderful...
Imagine one Enterprise Mobility Company
Doing This :
Hello, I am interesting
Hello, I am fascinating
Hello, I am wonderful...
Imagine one Enterprise Mobility Company
Doing This :
Hello, I am interesting
Hello, I am fascinating
Hello, I am wonderful...
Imagine one Enterprise Mobility Company
Doing This :
Hello, I am interesting
Hello, I am fascinating
Hello, I am wonderful...
Imagine one Enterprise Mobility Company
Doing This :
Hello, I am interesting
Hello, I am fascinating
Hello, I am wonderful...
Sounds Absurd ?
But TRUE as well
The common denominator is
which will
eventually turn the company into
company
Sounds Absurd ?
But TRUE as well
The common denominator is
which will
eventually turn the company into
company
Failure to ...
 Why the need
 Where we are
 The road ahead
BEFORE
iPods
BEFORE
iPods
There wereWalkmans, Portable CD Players and MP3s
BEFORE
Nike
BEFORE
Nike
There were sneakers
BEFORE
Coca Cola
BEFORE
Coca Cola
There were soft drinks
Crux
The market is always there,
We need to tap it
Crux
The market is always there,
We need to tap it
Let’s get back to iPod
BEFORE
iPodsThere were only music players
Underneath that,
there was an undefined need and desire, and that desire was
Designing Great Customer
Experiences
That was truly the need that
iPod fulfills and why people
buy iPod.
They are not
buying a
“Music Player”.
They are buying the
emotional ties that align
with them —
iPod is fun and it is cool
and it is fantastic.
That little thin...
But that market didn’t exist
But that market didn’t exist
Apple created that market
Who are the customers ?
Who are the customers ?
Apple identified those who grew up
on computers, lived for instant
gratification and were passiona...
What are their values and
priorities?
What are their values and
priorities?
They love their music.They live on
their computers. Apple closed the
loop with the i...
Who are we and are we a
passionate extension of
those values?
Who are we and are we a
passionate extension of
those values?
We love music and
instant access just like our
customers.The...
Attracting customers through
the products is easy, but to
keep a customer
into your
ecosystem, is an
art
MAC connects with iPod/iPhone
iPod connects with iTunes
iTunes connect with iCloud
Now with rumors of iWatch and
iTV, appl...
MAC connects with iPod/iPhone
iPod connects with iTunes
iTunes connect with iCloud
Now with rumors of iWatch and
iTV, appl...
Everyone is building Mobile
Apps, from small developers
to big companies.
We shouldn’t be a part of
this cliché
 Why the need
 Where we are
 The road ahead
Enterprise Mobility is more
than Apps.
The world is moving towards
a more connected phase where
Machine to Machine
communi...
Mobile
Big Data
Security
SocialAPIs
Integration
Governance
Cloud
An ECOSYSTEM
for our
CONNECTED BUSINESS
Connected Devices at MWC 2014
We need to :
Increase integration between physical and digital world
Accelerate Interactions
Increase productivity by incr...
The role of Mobile in connecting the world would
increase significantly in coming years
Source : IDC
User Behaviour
Mobile is Everywhere, especially Social
Connected Home
Connected Cars
Ford Sync with Spotify
Aviva Drive
Oral B’s Smartseries toothbrush
at MWC 2104
From Connected cars to
Toothbrushes that share data
with your dentist.
The Ora...
Galaxy Gear
Google Glass
Smart Locks
And a lot more…
The future is Connected Ecosystem
Source:Accenture Mobility Research Report 2014
The Market
 The market is new, fresh and has a lot of
potential
The Market
 The market is new, fresh and has a lot of
potential
 Collaborate with Different Industries to
create a bette...
Further Reading
 http://www.theguardian.com/technology/2014/mar/01/smart-watch-toothbrush-
werables-mwc
 http://reviews....
THANKS
Date 11 March 2014
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Mobility is More than Apps

  1. 1. MOBILITY IS MORE THAN APPS Prepared By: NishantAdlakha www.nishantadlakha.com Twitter : @nishantadlakha
  2. 2. Introduction  Mobilitycombined with Social Media and Analytics has led to a Connected Ecosystem where the lines between physical and digital world have blurred.  This gives us an opportunity to explore the potential of Mobility in providing excellent experience to consumers with more than just Apps
  3. 3. Contents  Why the need  Where we are  The road ahead
  4. 4.  Why the need  Where we are  The road ahead
  5. 5. Imagine one Enterprise Mobility Company Doing This : Hello, I am interesting
  6. 6. Imagine one Enterprise Mobility Company Doing This : Hello, I am interesting Hello, I am fascinating
  7. 7. Imagine one Enterprise Mobility Company Doing This : Hello, I am interesting Hello, I am fascinating Hello, I am wonderful
  8. 8. Imagine one Enterprise Mobility Company Doing This : Hello, I am interesting Hello, I am fascinating Hello, I am wonderful Hello, I am Charming
  9. 9. Imagine one Enterprise Mobility Company Doing This : Hello, I am interesting Hello, I am fascinating Hello, I am wonderful Hello, I am Charming Hello, I am exciting
  10. 10. Imagine one Enterprise Mobility Company Doing This : Hello, I am interesting Hello, I am fascinating Hello, I am wonderful Hello, I am Charming Hello, I am exciting Hello, I am better
  11. 11. Imagine one Enterprise Mobility Company Doing This : Hello, I am interesting Hello, I am fascinating Hello, I am wonderful Hello, I am Charming Hello, I am exciting Hello, I am better Hello, I am relevant
  12. 12. Imagine one Enterprise Mobility Company Doing This : Hello, I am interesting Hello, I am fascinating Hello, I am wonderful Hello, I am Charming Hello, I am exciting Hello, I am better Hello, I am relevant
  13. 13. Imagine one Enterprise Mobility Company Doing This : Hello, I am interesting Hello, I am fascinating Hello, I am wonderful Hello, I am Charming Hello, I am exciting Hello, I am better Hello, I am relevant Hello, I am Quiet and sophisticated
  14. 14. Imagine one Enterprise Mobility Company Doing This : Hello, I am interesting Hello, I am fascinating Hello, I am wonderful Hello, I am Charming Hello, I am exciting Hello, I am better Hello, I am relevant Hello, I am Quiet and sophisticated Hello, I am Young and Dynamic
  15. 15. Imagine one Enterprise Mobility Company Doing This : Hello, I am interesting Hello, I am fascinating Hello, I am wonderful Hello, I am Charming Hello, I am exciting Hello, I am better Hello, I am relevant Hello, I am Quiet and sophisticated Hello, I am Young and Dynamic Hello, I have a great team
  16. 16. Imagine one Enterprise Mobility Company Doing This : Hello, I am interesting Hello, I am fascinating Hello, I am wonderful Hello, I am Charming Hello, I am exciting Hello, I am better Hello, I am relevant Hello, I am Quiet and sophisticated Hello, I am Young and Dynamic Hello, I have a great team Hello, I am great
  17. 17. Imagine one Enterprise Mobility Company Doing This : Hello, I am interesting Hello, I am fascinating Hello, I am wonderful Hello, I am Charming Hello, I am exciting Hello, I am better Hello, I am relevant Hello, I am Quiet and sophisticated Hello, I am Young and Dynamic Hello, I have a great team Hello, I am great Hello, I am sincere
  18. 18. Imagine one Enterprise Mobility Company Doing This : Hello, I am interesting Hello, I am fascinating Hello, I am wonderful Hello, I am Charming Hello, I am exciting Hello, I am better Hello, I am relevant Hello, I am Quiet and sophisticated Hello, I am Young and Dynamic Hello, I have a great team Hello, I am great
  19. 19. Sounds Absurd ? But TRUE as well The common denominator is which will eventually turn the company into company
  20. 20. Sounds Absurd ? But TRUE as well The common denominator is which will eventually turn the company into company Failure to take control of this will result in being a cliché . Don’t be a cliché, INNOVATE
  21. 21.  Why the need  Where we are  The road ahead
  22. 22. BEFORE iPods
  23. 23. BEFORE iPods There wereWalkmans, Portable CD Players and MP3s
  24. 24. BEFORE Nike
  25. 25. BEFORE Nike There were sneakers
  26. 26. BEFORE Coca Cola
  27. 27. BEFORE Coca Cola There were soft drinks
  28. 28. Crux The market is always there, We need to tap it
  29. 29. Crux The market is always there, We need to tap it Let’s get back to iPod
  30. 30. BEFORE iPodsThere were only music players Underneath that, there was an undefined need and desire, and that desire was
  31. 31. Designing Great Customer Experiences
  32. 32. That was truly the need that iPod fulfills and why people buy iPod. They are not buying a “Music Player”.
  33. 33. They are buying the emotional ties that align with them — iPod is fun and it is cool and it is fantastic. That little thing does anything we want, music, internet, movies and what else?
  34. 34. But that market didn’t exist
  35. 35. But that market didn’t exist Apple created that market
  36. 36. Who are the customers ?
  37. 37. Who are the customers ? Apple identified those who grew up on computers, lived for instant gratification and were passionate about music.
  38. 38. What are their values and priorities?
  39. 39. What are their values and priorities? They love their music.They live on their computers. Apple closed the loop with the introduction of iTunes that made immediate gratification possible, turning every computer into an instant checkout counter
  40. 40. Who are we and are we a passionate extension of those values?
  41. 41. Who are we and are we a passionate extension of those values? We love music and instant access just like our customers.Their values are ours: Music. Now. Everywhere I go.
  42. 42. Attracting customers through the products is easy, but to keep a customer into your ecosystem, is an art
  43. 43. MAC connects with iPod/iPhone iPod connects with iTunes iTunes connect with iCloud Now with rumors of iWatch and iTV, apple has provided a complete ecosystem
  44. 44. MAC connects with iPod/iPhone iPod connects with iTunes iTunes connect with iCloud Now with rumors of iWatch and iTV, apple has provided a complete ecosystem With each product, the ecosystem becomes more integrated Click here to read more about Apple’s strategy
  45. 45. Everyone is building Mobile Apps, from small developers to big companies. We shouldn’t be a part of this cliché
  46. 46.  Why the need  Where we are  The road ahead
  47. 47. Enterprise Mobility is more than Apps. The world is moving towards a more connected phase where Machine to Machine communication would result in a better experience.
  48. 48. Mobile Big Data Security SocialAPIs Integration Governance Cloud An ECOSYSTEM for our CONNECTED BUSINESS
  49. 49. Connected Devices at MWC 2014
  50. 50. We need to : Increase integration between physical and digital world Accelerate Interactions Increase productivity by increasing engagement Adapt and innovate
  51. 51. The role of Mobile in connecting the world would increase significantly in coming years Source : IDC
  52. 52. User Behaviour
  53. 53. Mobile is Everywhere, especially Social
  54. 54. Connected Home
  55. 55. Connected Cars
  56. 56. Ford Sync with Spotify
  57. 57. Aviva Drive
  58. 58. Oral B’s Smartseries toothbrush at MWC 2104 From Connected cars to Toothbrushes that share data with your dentist. The Oral B Smartseries electric toothbrush, priced at about £199 connects to a smartphone to chart your brushing, personalise your routine and let your dentist see how well you've been brushing.
  59. 59. Galaxy Gear Google Glass Smart Locks And a lot more…
  60. 60. The future is Connected Ecosystem Source:Accenture Mobility Research Report 2014
  61. 61. The Market  The market is new, fresh and has a lot of potential
  62. 62. The Market  The market is new, fresh and has a lot of potential  Collaborate with Different Industries to create a better customer experience
  63. 63. Further Reading  http://www.theguardian.com/technology/2014/mar/01/smart-watch-toothbrush- werables-mwc  http://reviews.cnet.com/8301-13970_7-57619348-78/huawei-unveils-new-4g-lte- connected-devices-at-mwc-2014/  http://siliconangle.com/blog/2014/02/19/mobile-market-saturated-with- internet-connected-cars/  http://www.gfk.com/news-and-events/press-room/press-releases/pages/mobile- health-shows-big-potential-from-small-beginnings-.aspx  http://www.engadget.com/2014/02/23/huawei-talkband-b1-smart-band/  http://www.samsung.com/us/connected-devices/  http://blog.stephenwolfram.com/2014/01/launching-the-wolfram-connected- devices-project/  http://www.technologyreview.com/news/523531/securing-the-smart-home- from-toasters-to-toilets/  http://news.cnet.com/8301-11386_3-57615194-76/next-step-for-connected- devices-connect-the-devices/
  64. 64. THANKS Date 11 March 2014

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