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Rainbow
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Rainbow
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Rainbow
Rainbow
Rainbow
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Transcript

  • 1. Wild Place to Shop & Eat
    Nishant Chauhan
  • 2. About:
    • Steve Schuster opened first rain forest café in Mall of America.
    • 3. Offers 3000 SKU’s of unique membership.
    • 4. Merchandise account for 30% revenue.
    • 5. It was acquired by Landry’s Restaurant Inc.
    • 6. By 2000 it has annual sale of 200 million dollars.
    • 7. As of 2005 it was only restaurant concept all Disney Locations.
  • What is rainforest Café’s retail offering and target market?
    Retail Offering
  • 8. Benefits of Retailing:
    5E’s
    E- Entertainment
    E-Education
    E-Environment.
    E-Earnings
    E-Employment
  • 9. Target Market
    • School Children's
    • 10. Demographics
    • 11. Family with Kids
    • 12. TG-Tourist looking for exciting experience.
    • 13. Upper Middle Class.
  • Where malls good locations for Rainforest Café ? Why or
    why not? What would be the Best locations?
    Malls are not very good locations' for rain forest café because:
    • High Rent.
    • 14. Large Space Required.
    • 15. Poor Location.
    • 16. High Competitions.
    Possible Best Location :
    -Amusement Park.
    -Highways.
    -City Outskirts.
    -Theme Parks.
    -Local Zoo’s.
  • 17. Many retailers have tried to make their stores more entertaining.
    In a number of cases, these efforts have failed. What are the pros
    and cons of providing a lot of entertainment in a retail store or
    restaurant?
    -Con’s
    • providing lot of options at one place may lead to deviation from the
    main aim of the place.
    -Pro’s
    • Attracting lots of customers of all age group.
    • 18. Idle time or waiting time of customer can be utilized by different
    attractions in park.
    • Profit level will increased as shopping will be done by customers
    in idle time.
  • 19. Thank You

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