1. Submitted to :- Submitted by :-
Mr. Rajpreet Singh Nitin Bansal
Chatwal Pooja Garg
Nishant Kumar
2. INTRODUCTION
Largest herbal and natural portfolio.
Retail reach 25000000
5 umbrella brands
350+ products
4000 Employees
India's leading personal and heath care company.
3. Cont.
Dabur operates in key consumer products categories
like
Hair Care
Oral Care
Health Care
Skin Care
Home Care & Foods.
4. Cont.
17 ultra-modern manufacturing units spread around
the globe
Products marketed in over 60 countries
Wide and deep market penetration with 50 C&F
agents, more than 5000 distributors and over3.4
million retail outlets all over India ( 2011-2012 )
5. Founding the DABUR
"What is that life worth which cannot bring comfort to others“
by Dr S.K Burman
The doorstep 'Daktar'
mission was to provide effective and affordable cure for
ordinary people in far-flung villages.
Dr. Burman undertook the task of preparing natural cures for
the killer diseases of those days, like cholera, malaria.
6. Cont…
Soon the news of his medicines traveled, and he came to be
known as the trusted 'Daktar‘
That is how his venture Dabur got its name - derived from
the Devanagri rendition of Daktar Burman.
7. Vision
Dedicated to the health and well being of every
household.
Mission
Transform an ayurvedic company to a growing modern
FMCG player based on herbal one that would embody
all the characteristics of a FMCG company.
8. History &Milestones
1884 - Established by Dr. S K Burman at Kolkata
1896 - First production unit established at Garhia
1919 - First R&D unit established
Early 1900s - Production of Ayurvedic medicines
1936 - Dabur (Dr. S K Burman) Pvt. Ltd. Incorporated
1940 - Personal care through Ayurveda
1949 - Launched Dabur Chyawanprash in tin pack
1970 - Entered Oral Care & Digestives segment
9. Cont…
1972 - Shifts base to Delhi from Calcutta
1978 - Launches Hajmola tablet
1979 - Commercial production starts at Sahibabad, the most
modern herbal medicines plant at that time
1984 - Dabur completes 100 years
1988 - Launches pharmaceutical medicines
1994 - Leadership in health care
1996 - Enters foods business with the launch of Real Fruit Juice
10. Cont…
2000 - The 1,000 Crore mark
2001 - Super specialty drugs
2003 - Dabur demerges Pharmaceuticals business
2004 -Maintaining global standards
2006 - Dabur crosses $2 bln market capitalization
2007 - Celebrating 10 years of Real
2008 - Acquires Fem Care Pharma
11. Cont
2011 - Dabur enters professional skin care market
2012 - Dabur crosses Billion-Dollar turnover mark
12. Net sale
The company’s Net Sales for 2011-12 stood at Rs
5283 Crore, up 20.3% from Rs 4109.85 Crore of the
previous year
13. NET SALE (In crores )
Series 1
6000
5000
4000
3000
Series 1
2000
1000
0
2008 2009 2010 2011 2012
14. Category-wise Share of
Consumer Care Sales
6
6
home care
30
skin care
17 oral care
heath supplement
digestives
otc & Ethicals
12 hair care
21
8
15. Total profit for year
Dabur ended the year 2011-12 Rs 645 Crore
with a aggregate Net Profit .
13% growth over the Rs 568.58 Crore profit
earned in the previous year.
16. Profit After Tax ( In Crores)
Series 2
700
600
500
400
300 Series 2
200
100
0
2008 2009 2010 2011 2012
17. 3 major strategic business units
(SBU)
Consumer Care Division (CCD),
Consumer Health Division (CHD)
International Business Division (IBD)
18. 3 Subsidiary Group companies
Dabur International
Fem Care Pharma
Newu
19. Subsidiaries
Dabur Nepal Pvt Ltd (Nepal)
Dabur Egypt Ltd (Egypt)
Asian Consumer Care (Bangladesh)
Asian Consumer Care (Pakistan)
African Consumer Care (Nigeria)
Naturelle LLC (Ras Al Khaimah-UAE)
Weikfield International (UAE)
Jaquline Inc. (USA).
34. ACHIVEMENT
Dabur ranked as the No. 2 Most Social Brand of
India, at the Click Asia Summit 2012
Dabur’s Foods Business crossed the Rs. 5 billion ($100
million) turnover mark in 2011-12. This marks a 10-fold
jump in sales in nine years.
35. ACHIVEMENT
Dabur voted by consumers as Indian Power Brand
2011-2012 in a pan-India research conducted by the
Indian Council for Market Research (ICMR)
Two consumer campaigns by Dabur, for its brands
Odomos & Réal Active have bagged international
recognition at the Promotion Marketing Awards
of Asia (PMAA)
36. Dividend
Company has a track record of paying dividend from
last many years
co. has paid Rs 1.4 per share as dividend to there 174
crore shareholders in year 2011-12
Last year dividend per share was Rs 1.3 . So growth in
current year is 9 %