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Submitted to :- Submitted by :-Mr. Rajpreet Singh Nitin BansalChatwal Pooja Garg Nishant Kumar
INTRODUCTION Largest herbal and natural portfolio. Retail reach 25000000 5 umbrella brands 350+ products 4000 Employees Indias leading personal and heath care company.
Cont. Dabur operates in key consumer products categories like Hair Care Oral Care Health Care Skin Care Home Care & Foods.
Cont. 17 ultra-modern manufacturing units spread around the globe Products marketed in over 60 countries Wide and deep market penetration with 50 C&F agents, more than 5000 distributors and over3.4 million retail outlets all over India ( 2011-2012 )
Founding the DABUR "What is that life worth which cannot bring comfort to others“ by Dr S.K Burman The doorstep Daktar mission was to provide effective and affordable cure for ordinary people in far-flung villages. Dr. Burman undertook the task of preparing natural cures for the killer diseases of those days, like cholera, malaria.
Cont… Soon the news of his medicines traveled, and he came to be known as the trusted Daktar‘ That is how his venture Dabur got its name - derived from the Devanagri rendition of Daktar Burman.
VisionDedicated to the health and well being of everyhousehold.MissionTransform an ayurvedic company to a growing modernFMCG player based on herbal one that would embodyall the characteristics of a FMCG company.
History &Milestones 1884 - Established by Dr. S K Burman at Kolkata 1896 - First production unit established at Garhia 1919 - First R&D unit established Early 1900s - Production of Ayurvedic medicines 1936 - Dabur (Dr. S K Burman) Pvt. Ltd. Incorporated 1940 - Personal care through Ayurveda 1949 - Launched Dabur Chyawanprash in tin pack 1970 - Entered Oral Care & Digestives segment
Cont… 1972 - Shifts base to Delhi from Calcutta 1978 - Launches Hajmola tablet 1979 - Commercial production starts at Sahibabad, the most modern herbal medicines plant at that time 1984 - Dabur completes 100 years 1988 - Launches pharmaceutical medicines 1994 - Leadership in health care 1996 - Enters foods business with the launch of Real Fruit Juice
Cont… 2000 - The 1,000 Crore mark 2001 - Super specialty drugs 2003 - Dabur demerges Pharmaceuticals business 2004 -Maintaining global standards 2006 - Dabur crosses $2 bln market capitalization 2007 - Celebrating 10 years of Real 2008 - Acquires Fem Care Pharma
Cont 2011 - Dabur enters professional skin care market 2012 - Dabur crosses Billion-Dollar turnover mark
Net sale The company’s Net Sales for 2011-12 stood at Rs 5283 Crore, up 20.3% from Rs 4109.85 Crore of the previous year
NET SALE (In crores ) Series 16000500040003000 Series 120001000 0 2008 2009 2010 2011 2012
Category-wise Share ofConsumer Care Sales 6 6 home care 30 skin care 17 oral care heath supplement digestives otc & Ethicals 12 hair care 21 8
Total profit for year Dabur ended the year 2011-12 Rs 645 Crore with a aggregate Net Profit . 13% growth over the Rs 568.58 Crore profit earned in the previous year.
Profit After Tax ( In Crores) Series 2700600500400300 Series 2200100 0 2008 2009 2010 2011 2012
3 major strategic business units(SBU) Consumer Care Division (CCD), Consumer Health Division (CHD) International Business Division (IBD)
3 Subsidiary Group companies Dabur International Fem Care Pharma Newu
Subsidiaries Dabur Nepal Pvt Ltd (Nepal) Dabur Egypt Ltd (Egypt) Asian Consumer Care (Bangladesh) Asian Consumer Care (Pakistan) African Consumer Care (Nigeria) Naturelle LLC (Ras Al Khaimah-UAE) Weikfield International (UAE) Jaquline Inc. (USA).
Product Segment Personal Care Health Care Home Care Food
Personal care (for beauty) Hair care Fem Skin care
Hair care Hair oil Shampoo conditioner
Fem Fem Bleach Oxy bleach Saka Bleach for men Fem hair Removing Cream Fem Liquid Hand Wash.
Skin care Complete Fairness Cream Moisturizing Face Wash Clarifying Face Wash 2-in-1 Moisturizer
Health Care Health supplement Oral care digestives
Health supplement (fitness) Dabur Chyawanprash Dabur Glucose Dabur Honey
ACHIVEMENT Dabur ranked as the No. 2 Most Social Brand of India, at the Click Asia Summit 2012 Dabur’s Foods Business crossed the Rs. 5 billion ($100 million) turnover mark in 2011-12. This marks a 10-fold jump in sales in nine years.
ACHIVEMENT Dabur voted by consumers as Indian Power Brand 2011-2012 in a pan-India research conducted by the Indian Council for Market Research (ICMR) Two consumer campaigns by Dabur, for its brands Odomos & Réal Active have bagged international recognition at the Promotion Marketing Awards of Asia (PMAA)
Dividend Company has a track record of paying dividend from last many years co. has paid Rs 1.4 per share as dividend to there 174 crore shareholders in year 2011-12 Last year dividend per share was Rs 1.3 . So growth in current year is 9 %
Major Competitors Hindustan Uniliver Ltd (HUL) Procter & Gamble Nestle Pepsico Coco Cola
DID YOU KNOW? Dabur was the first company to introduce chwanprash as a branded product.
DID YOU KNOW? Dabur Amla hair oil is Dabur‘s single largest brand &the non-coco oil Market leader
DID YOU KNOW ? Fem is India’s largest fairness bleach brand ,accounting for over 55% of the market.
DID YOU KNOW ? Dabur honey is the largest branded honey in India with over 75% market share.
DID YOU KNOW ? Real is a pioneer in packaged fruit juice market in India & No. 1 fruit juice brand
DID YOU KNOW ? Dabur Vatika is the fastest selling shampoo brand in the country for 3 years in a row.