Dabur

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Dabur

  1. 1. Submitted to :- Submitted by :-Mr. Rajpreet Singh Nitin BansalChatwal Pooja Garg Nishant Kumar
  2. 2. INTRODUCTION Largest herbal and natural portfolio. Retail reach 25000000 5 umbrella brands 350+ products 4000 Employees Indias leading personal and heath care company.
  3. 3. Cont. Dabur operates in key consumer products categories like Hair Care Oral Care Health Care Skin Care Home Care & Foods.
  4. 4. Cont. 17 ultra-modern manufacturing units spread around the globe Products marketed in over 60 countries Wide and deep market penetration with 50 C&F agents, more than 5000 distributors and over3.4 million retail outlets all over India ( 2011-2012 )
  5. 5. Founding the DABUR "What is that life worth which cannot bring comfort to others“ by Dr S.K Burman The doorstep Daktar mission was to provide effective and affordable cure for ordinary people in far-flung villages. Dr. Burman undertook the task of preparing natural cures for the killer diseases of those days, like cholera, malaria.
  6. 6. Cont… Soon the news of his medicines traveled, and he came to be known as the trusted Daktar‘ That is how his venture Dabur got its name - derived from the Devanagri rendition of Daktar Burman.
  7. 7. VisionDedicated to the health and well being of everyhousehold.MissionTransform an ayurvedic company to a growing modernFMCG player based on herbal one that would embodyall the characteristics of a FMCG company.
  8. 8. History &Milestones 1884 - Established by Dr. S K Burman at Kolkata 1896 - First production unit established at Garhia 1919 - First R&D unit established Early 1900s - Production of Ayurvedic medicines 1936 - Dabur (Dr. S K Burman) Pvt. Ltd. Incorporated 1940 - Personal care through Ayurveda 1949 - Launched Dabur Chyawanprash in tin pack 1970 - Entered Oral Care & Digestives segment
  9. 9. Cont… 1972 - Shifts base to Delhi from Calcutta 1978 - Launches Hajmola tablet 1979 - Commercial production starts at Sahibabad, the most modern herbal medicines plant at that time 1984 - Dabur completes 100 years 1988 - Launches pharmaceutical medicines 1994 - Leadership in health care 1996 - Enters foods business with the launch of Real Fruit Juice
  10. 10. Cont… 2000 - The 1,000 Crore mark 2001 - Super specialty drugs 2003 - Dabur demerges Pharmaceuticals business 2004 -Maintaining global standards 2006 - Dabur crosses $2 bln market capitalization 2007 - Celebrating 10 years of Real 2008 - Acquires Fem Care Pharma
  11. 11. Cont 2011 - Dabur enters professional skin care market 2012 - Dabur crosses Billion-Dollar turnover mark
  12. 12. Net sale The company’s Net Sales for 2011-12 stood at Rs 5283 Crore, up 20.3% from Rs 4109.85 Crore of the previous year
  13. 13. NET SALE (In crores ) Series 16000500040003000 Series 120001000 0 2008 2009 2010 2011 2012
  14. 14. Category-wise Share ofConsumer Care Sales 6 6 home care 30 skin care 17 oral care heath supplement digestives otc & Ethicals 12 hair care 21 8
  15. 15. Total profit for year Dabur ended the year 2011-12 Rs 645 Crore with a aggregate Net Profit . 13% growth over the Rs 568.58 Crore profit earned in the previous year.
  16. 16. Profit After Tax ( In Crores) Series 2700600500400300 Series 2200100 0 2008 2009 2010 2011 2012
  17. 17. 3 major strategic business units(SBU) Consumer Care Division (CCD), Consumer Health Division (CHD) International Business Division (IBD)
  18. 18. 3 Subsidiary Group companies Dabur International Fem Care Pharma Newu
  19. 19. Subsidiaries Dabur Nepal Pvt Ltd (Nepal) Dabur Egypt Ltd (Egypt) Asian Consumer Care (Bangladesh) Asian Consumer Care (Pakistan) African Consumer Care (Nigeria) Naturelle LLC (Ras Al Khaimah-UAE) Weikfield International (UAE) Jaquline Inc. (USA).
  20. 20. Product Segment Personal Care Health Care Home Care Food
  21. 21. Personal care (for beauty) Hair care Fem Skin care
  22. 22. Hair care Hair oil Shampoo conditioner
  23. 23. Fem Fem Bleach Oxy bleach Saka Bleach for men Fem hair Removing Cream Fem Liquid Hand Wash.
  24. 24. Skin care Complete Fairness Cream Moisturizing Face Wash Clarifying Face Wash 2-in-1 Moisturizer
  25. 25. Health Care Health supplement Oral care digestives
  26. 26. Health supplement (fitness) Dabur Chyawanprash Dabur Glucose Dabur Honey
  27. 27. Oral care(nature way) Dabur Toothpaste Babool Toothpaste Lal Dant Manjan Meswak Toothpaste Promise Toothpaste
  28. 28. Digestives Hajmola Tablets Hajmola Candy
  29. 29. Home care Dazzl Odomos Odonil Odopic Sanifresh
  30. 30. Foods Real Active Burrst
  31. 31. Cont. Homemade Lemoneez Capsico
  32. 32. Master brands Dabur - Ayurvedic healthcare products Vatika - Premium hair care Hajmola - Tasty digestives Réal - Fruit juices & beverages Fem - Fairness bleaches & skin care products
  33. 33. Brand Ambassadors Priyanka Chopra – Dabur Amla hair oil Karishma Kapoor – Odonil Zaheer khan – Glucose D MS Dhoni and Amitabh Bachan– Dabur Chawnprash Vidya Balan – Vveda Vivek Obroi – Dabur Babool
  34. 34. ACHIVEMENT Dabur ranked as the No. 2 Most Social Brand of India, at the Click Asia Summit 2012 Dabur’s Foods Business crossed the Rs. 5 billion ($100 million) turnover mark in 2011-12. This marks a 10-fold jump in sales in nine years.
  35. 35. ACHIVEMENT Dabur voted by consumers as Indian Power Brand 2011-2012 in a pan-India research conducted by the Indian Council for Market Research (ICMR) Two consumer campaigns by Dabur, for its brands Odomos & Réal Active have bagged international recognition at the Promotion Marketing Awards of Asia (PMAA)
  36. 36. Dividend Company has a track record of paying dividend from last many years co. has paid Rs 1.4 per share as dividend to there 174 crore shareholders in year 2011-12 Last year dividend per share was Rs 1.3 . So growth in current year is 9 %
  37. 37. Major Competitors Hindustan Uniliver Ltd (HUL) Procter & Gamble Nestle Pepsico Coco Cola
  38. 38. DID YOU KNOW? Dabur was the first company to introduce chwanprash as a branded product.
  39. 39. DID YOU KNOW? Dabur Amla hair oil is Dabur‘s single largest brand &the non-coco oil Market leader
  40. 40. DID YOU KNOW ? Fem is India’s largest fairness bleach brand ,accounting for over 55% of the market.
  41. 41. DID YOU KNOW ? Dabur honey is the largest branded honey in India with over 75% market share.
  42. 42. DID YOU KNOW ? Real is a pioneer in packaged fruit juice market in India & No. 1 fruit juice brand
  43. 43. DID YOU KNOW ? Dabur Vatika is the fastest selling shampoo brand in the country for 3 years in a row.

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