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Nishant pbm

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Transcript

  • 1. Presented by: Nishant Bindra Section D FT-IB-10-833
  • 2. INTRODUCTION Titan Industries is the worlds fifth largest wrist watch manufacturer Joint venture between the Tata Group, and the Tamil Nadu Industrial Development Corporation Exports watches to about 32 countries around the world Titan watches account for a 60% share of the total Indian market Titan Industries has claimed to have manufactured the worlds slimmest wrist watch - Titan Edge)
  • 3. TANISHQTHE ROYAL EXACTA RANGE SPECTRA
  • 4. FINANCIAL GROWTHYEAR 2010-11 2009-10Annual sales (crore) 6626.94 4714.98Gross profit 641.69 406.82Net profit 430.42 250.32
  • 5. FASTRACK AND PROMOTION Titan entered into youth segment as Fastrack in 1998. Launch of fastrack was to bring stylish, trendy and affordable watches for young generation Campaign `Cool Watches from Titan„. Target age group 15-25 years Digital collection marketed as `Too Sexy for Your Wrist.
  • 6.  To attract more female audience communication was ―Are You on It?„. With the new launch, company comes up with new communication mix to appeal to its target audience. For brand building fastrack sponsored many college festivals. The campaign ‗How Many You Have„ was aimed to target youth nature of seeking constant change, wants more.
  • 7. MY SUGGESTIONS….??? Titan has developed a new line positioned at girls between the ages of 16 and 24. The girls line may be priced within the FasTrack price band: Rs 850-Rs 1500. Titan should launch a ―different look, one that would be more feminine and colourful in comparison to the men„s line which is more instrumental, sporty and macho.
  • 8. “It really doesn‟t matter where youcome from, what matters is where iswant to go” Have a nice day

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