01 introduction E-Commerce
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01 introduction E-Commerce

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E-Commerce Introduction

E-Commerce Introduction

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01 introduction E-Commerce 01 introduction E-Commerce Presentation Transcript

  • E-Business Prof. Aditi Ghode SIMSR
  • Understanding the New Internet Economy Chapter 1
  • Electronic Commerce • The process of buying or selling goods or services across a telecommunications network. • Many technologies facilitate E-commerce – Electronic funds transfer (EFT) – Electronic data interchange (EDI) – Internet / world wide web (WWW)
  • Networks
  • Networks • A network is a group of computers connected by cable, telephone, or wireless device. • Networks can be “local” or “wide” area. • The internet is a wide area network.
  • The Internet
  • The Internet • The internet is a collection of interconnected networks that use common, universally accepted protocols. • The internet is a world-wide network.
  • The Internet • The Internet contains computers that are either servers or clients. • Servers provide that basic resources that users (clients) need.
  • Common Internet Services
  • The World Wide Web • The WWW or Web is one of the common Internet services. • A Web Server is able to serve or supply Web pages containing text, graphics, and multimedia
  • E-Commerce v/s E-Business E-commerce, informally, it the use of the Internet and the Web to transact business. E-business, refers primarily to the digital enablement of transactions and processes within a firm, involving information systems under the control of the firm.
  • E-Business Advantages
  • E-Business Disadvantages
  • The Value Chain • A value chain or network is the collection of activities involved in the production of a class of goods or services. • E-commerce can facilitate these chains or networks by using IT to exchange information between network members.
  • Value Chains and E-Commerce • E-Commerce can “shorten” a Value chain by linking manufacturers with ultimate customers. • Can eliminate intermediaries such as distributors, and in some cases retailers.
  • The Value Chain
  • A Value Network
  • E-Business Models
  • Business to Consumer B2C • Direct to Customer commerce • Shortens the supply chain to consumer • Results in higher margin to business or higher value for customer or both. • Can take a variety of forms • Examples…
  • Ashfords.com
  • Barnes&Noble
  • Harry and Davis
  • Business to Business (B2B) • Direct exchanges between businesses. • Many forms and facilitating technologies. • Can be used to form stronger links between members.
  • Elements of B2B exchanges
  • B2B Summary
  • Business to Government (B2G) • Similar to B2B model • Facilitates sales to governmental entities
  • eFederal.com
  • Consumer to Consumer (C2C) • Exchanges between consumers. • Some sites similar to the “Want-Ads” • eBay provides a C2C auction function • InfoRocket provides a link to independent expert consultants who answer questions for $.
  • InfoRocket.com
  • Consumer to Business (C2B) • Reverse auction or Demand collection Model • Name price for commodity or service • Priceline.com is a well known example.
  • Priceline.com
  • Next…. Chapter 2 E-Business Models