34540926 facebook-v-twitter

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34540926 facebook-v-twitter

  1. 1. Nireesh R T PGD Wlsmt
  2. 2. <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul>
  3. 3. <ul><li>Social network service </li></ul><ul><li>Launched: 2004 </li></ul><ul><li>Founders: Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, Chris Hughes </li></ul><ul><li>Status: private </li></ul><ul><li>2008 est. revenue: 300 million US$ </li></ul><ul><li>Members: ~400 million </li></ul><ul><li>Sources of income: Banner ads, referral marketing, Casual games </li></ul><ul><li>No. Employees: 1000+ in California, Ireland, and South Korea </li></ul>
  4. 4. <ul><li>mobile social network service, microblogging </li></ul><ul><li>Launched: 2006 </li></ul><ul><li>Founders: Jack Dorsey, Evan Williams, Biz Stone </li></ul><ul><li>Status: private </li></ul><ul><li>2009 est. revenue: $400,000 Q3 </li></ul><ul><li>Members: ~75 million </li></ul><ul><li>Sources of income: currently no ads (starting soon), some income from mobile market, selling data </li></ul><ul><li>No. employees: 141 </li></ul>
  5. 5. <ul><li>Median age Facebook: 38.4 </li></ul><ul><li>Median age Twitter: 39.1 </li></ul>
  6. 6.
  7. 7.
  8. 8. <ul><li>Top news stories about Facebook </li></ul>Canada Privacy Comm. Forces Facebook to Make Privacy Changes
  9. 9. <ul><li>Top news stories for Twitter </li></ul>Twitter and Iran Twitter and Haitian Earthquake
  10. 10. <ul><li>Needing cash, took $200 M investment from Russian media company, Digital Sky Technologies (May 2009) </li></ul><ul><li>World’s largest server of digital photos, runs into performance issues when loading newsfeed (.5 sec, load ~ thousand entries) </li></ul><ul><li>Changed default status of profile updates to “public” and searchable via Google </li></ul><ul><li>This makes FB more like Twitter, however it attracted inquiry by the FTC </li></ul>
  11. 11. <ul><li>Facebook is considered more “private” than Twitter, yet Facebook has many more privacy problems than Twitter </li></ul><ul><li>Both have users that “tend” to use their real name </li></ul><ul><li>Facebook began as a “walled garden,” meaning you had to climb over the wall to share, and what you shared stayed in the garden </li></ul><ul><li>Twitter has always made tweets public, and this clarity makes managing Twitter simpler </li></ul>
  12. 12. <ul><li>Why use Facebook? </li></ul><ul><li>Connect to friends and family, create digital identity, share digital content </li></ul><ul><li>Why use Twitter? </li></ul><ul><li>Build connections by interest </li></ul><ul><li>Develop reputation based on your posts within specific domains </li></ul>
  13. 13. <ul><li>Most public companies recognize they need a presence on both Facebook and Twitter </li></ul><ul><li>This has made it easier for backlashes and negative publicity related to lead to angry posts/tweets </li></ul><ul><li>Example: H&M Slashes Discarded Clothes Rather Than Donate Them </li></ul><ul><ul><li>Rises to #2 on Twitter trending topics </li></ul></ul><ul><ul><li>Customers post angry messages on H&M's Facebook page </li></ul></ul>
  14. 14. <ul><li>Mobile and Mobile Apps </li></ul><ul><li>Video </li></ul><ul><li>Ability to take “real time” assessment of news and events </li></ul><ul><li>Will blend more with news, because news has always been social (people want to talk about what’s new) </li></ul>
  15. 15. <ul><li>Facebook </li></ul><ul><li>Tweeter </li></ul><ul><li>Sashitharoor </li></ul><ul><li>Nahal vanjani </li></ul><ul><li>Friends and family </li></ul>

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