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Brand awareness toward prestolite battery
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Brand awareness toward prestolite battery

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  • 1. “Brand awareness toward prestolite battery”
    prepare by
    Nirav b. shah
  • 2. Company at a glance
    In 3rdJanuary 1986 , Tudor India Ltd was incorporate, as a Public Limited.
    Company with the Registrar of Companies, Maharashtra, with the object of setting up a plant for manufacturing storage batteries in India. The Company was granted the commencement of business certificate on 17th April
    Prestolite the internationally renowned brand of storage batteries was launched in India in 1997 by Tudor India Limited.
  • 3. Tudor India Limitedis a wholly owned subsidiary of CMP Batteries Ltd., U.K., which is the world's largest battery manufacturing group based on USA.
    In keeping with the group philosophy of commitment to technological leadership in design and performance
  • 4. Industry Outlook
    An increase in domestic sales and export sales of four-wheelers and two-wheelers
    continued strength in the automotive replacement segment and a revival in OEM sales
    increase in infrastructure spending, fuelling demand for industrial batteries
    an increasing technology gap between branded and unbranded products, there should continue to be a steady consumer shift away from less expensive unbranded batteries.
  • 5. Competition in the Global and india Battery Industry
    In India…….
    Exide Industries Limited, India
    Amara Raja Batteries Limited
    HBL Power Systems Limited
    In global…..
    Johnson Controls, USA (Power Solution Division)
    Exide Technologies, USA
    Exide Industries Limited, India
  • 6. Meaning of brand
    A Brand is symbol, a mark, a name that acts as a means of communications, which brings about an identity of a given product.
    Role of Branding
    • Brand is a massive asset
    • 7. Brand is promotional tool
    • 8. Brand is a weapon to protect Market
    • 9. Brand is a means of identifications of customers
  • Brand awareness
    Brand awareness is an important and undervalued part of brand equity.
    It can influence perceptions and attitudes and it drives brand choice and loyalty
    It reflects the salience of the brand in the customer’s mind. It is a part for the communications process.
    To know the consumer attitude and demand towards the brand Prestolite
  • 10. the “Brand plays an important role and a brand is very prominent asset owned by an organization. Brand endowed with awareness, perceived quality, associations, and brand loyalty. Brand is present as creative idea.
  • 11. Objective
    To research whether Brand awareness in Branded Battery’s affects the sales or helps the Retailer in making a sale.
    Brand Awareness for Branded Battery’s in consumer minds.
    To research and see which Brand is ahead in “Top-of-the-Mind Awareness” among Branded battery’s
  • 12. DATA SOURCES
    Primary data
    • Interview
    • 13. Questionnaire
    secondary data
  • RESEARCH DESIGN
    Descriptive
    Sample
    Sample unit -Ahmadabad
    Sample size -100 – RETAILER
    Sampling method-simple random sampling and convenience
  • 15. Scope of the study
    The study plays a very important role in market research. It also helps to understand and identify the human action towards brand.
    The information thus gathered by conducting a systematic market research would help to finding out the brand awareness of the consumers.
  • 16. Best selling
  • 17. selling of the prestolite battery
  • 18. Awareness of product
  • 19. standing of brand in consumer’s mind
  • 20. brand offer a specific value proposition to the consumer
  • 21. customer preference
  • 22. participation of customer
  • 23. FINDINGS
    Only few the respondents are aware of Prestolite battery.
    the respondents not bought Prestolite battery because of unpopularity in brand and service.
    That the majority of the respondents are expresses advertising is important for a brand.
    the respondents give importance to brand for any purchase
    That majority of the respondents have given opinion to promote a brand through TV, radio, etc.
  • 24. SUGGESTIONS
    The company should increase the level of advertisement through T.V, newspaper, and automobiles magazine .
    The company should require change look and style of the battery. This effect on the brand image
    Company should keep on bringing out new time attractive offers and schemes to increase brand value.
    Company should provide the Brochure of the product to retailers
  • 25. Product from Tudor India ltd.
  • 26. Thank You