“Brand awareness toward prestolite battery” prepare by Nirav b. shah
Company at a glance In 3rdJanuary 1986 , Tudor India Ltd was incorporate, as a Public Limited. Company with the Registrar of Companies, Maharashtra, with the object of setting up a plant for manufacturing storage batteries in India. The Company was granted the commencement of business certificate on 17th April Prestolite the internationally renowned brand of storage batteries was launched in India in 1997 by Tudor India Limited.
Tudor India Limitedis a wholly owned subsidiary of CMP Batteries Ltd., U.K., which is the world's largest battery manufacturing group based on USA. In keeping with the group philosophy of commitment to technological leadership in design and performance
Industry Outlook An increase in domestic sales and export sales of four-wheelers and two-wheelers continued strength in the automotive replacement segment and a revival in OEM sales increase in infrastructure spending, fuelling demand for industrial batteries an increasing technology gap between branded and unbranded products, there should continue to be a steady consumer shift away from less expensive unbranded batteries.
Competition in the Global and india Battery Industry In India……. Exide Industries Limited, India Amara Raja Batteries Limited HBL Power Systems Limited In global….. Johnson Controls, USA (Power Solution Division) Exide Technologies, USA Exide Industries Limited, India
Meaning of brand A Brand is symbol, a mark, a name that acts as a means of communications, which brings about an identity of a given product. Role of Branding
Brand is a means of identifications of customers
Brand awareness Brand awareness is an important and undervalued part of brand equity. It can influence perceptions and attitudes and it drives brand choice and loyalty It reflects the salience of the brand in the customer’s mind. It is a part for the communications process. To know the consumer attitude and demand towards the brand Prestolite
the “Brand plays an important role and a brand is very prominent asset owned by an organization. Brand endowed with awareness, perceived quality, associations, and brand loyalty. Brand is present as creative idea.
Objective To research whether Brand awareness in Branded Battery’s affects the sales or helps the Retailer in making a sale. Brand Awareness for Branded Battery’s in consumer minds. To research and see which Brand is ahead in “Top-of-the-Mind Awareness” among Branded battery’s
RESEARCH DESIGN Descriptive Sample Sample unit -Ahmadabad Sample size -100 – RETAILER Sampling method-simple random sampling and convenience
Scope of the study The study plays a very important role in market research. It also helps to understand and identify the human action towards brand. The information thus gathered by conducting a systematic market research would help to finding out the brand awareness of the consumers.
FINDINGS Only few the respondents are aware of Prestolite battery. the respondents not bought Prestolite battery because of unpopularity in brand and service. That the majority of the respondents are expresses advertising is important for a brand. the respondents give importance to brand for any purchase That majority of the respondents have given opinion to promote a brand through TV, radio, etc.
SUGGESTIONS The company should increase the level of advertisement through T.V, newspaper, and automobiles magazine . The company should require change look and style of the battery. This effect on the brand image Company should keep on bringing out new time attractive offers and schemes to increase brand value. Company should provide the Brochure of the product to retailers