WM SLIDE 2

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JUNE 2007

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WM SLIDE 2

  1. 1. Nirav Vasavada IIJS 2007 PLAN
  2. 2. IIJS 2007 STALL DESIGN <ul><li>STALL SIZE: 9 SQ. METERS </li></ul><ul><li>3 SIDE WALL </li></ul><ul><li>ONE SIDE OPEN </li></ul><ul><li>HALL NO. 1 </li></ul><ul><li>SUNBOARD INR 50,000 </li></ul>
  3. 3. IIJS 2007 BOOTH DESIGN I <ul><li>Back drop of Worldmart building poster on sunboard to cover part of back wall </li></ul><ul><li>China / India flag on left side corner on top of backdrop </li></ul><ul><li>Worldmart logo on the top above Worldmart building poster (Design in Next slide) </li></ul>
  4. 4. BACKDROP
  5. 5. BOOTH DESIGN II <ul><li>Left & Right side wall will contain Posters about: </li></ul><ul><li>Worldmart Setup </li></ul><ul><li>Services at Worldmart </li></ul><ul><li>Present member office Setup Pictures </li></ul><ul><li>(design in next slide) </li></ul>
  6. 6. LEFT & RIGHT SIDE SUNBOARD …………………… ………………… …………………… …………………… ……………… .. ABOUT WM PIC PIC PIC PIC …………………… ………………… …………………… …………………… ……………… .. ABOUT WM PIC PIC PIC PIC
  7. 7. OBJECTIVE OF BOOTH DESIGN <ul><li>Building Worldmart as a brand in IIJS 2007 </li></ul><ul><li>Creating more awareness through visual merchandising about Worldmart. </li></ul><ul><li>To create high decibel level and hype about operation of Worldmart </li></ul><ul><li>To be visually more aggressive to attract prospective members </li></ul>
  8. 8. IIJS ADVERTISEING PLAN I <ul><li>Advertising campaign in leading jewelry magazine like ‘Diamond World’, ‘Solitaire’ and Heera Zhaveraat from the month of July 2007 to build a brand awareness before IIJS. </li></ul><ul><li>Press Write up about WM mainly in jewelry related magazine in barter of Ad. should be accompanied with a Box of statement from one of our member appreciating our WM set up </li></ul><ul><li>Banner Ad in GJEPC website homepage </li></ul>
  9. 9. Advertising Expenses <ul><li>Solitaire Magazine : Tariff </li></ul>GJEPC Website: www.gjepc.org Solitaire Website : Tariff INR 80,000/- USD 1950 Advertorial + Advertisement INR 50,000/- USD 1220 Full Page Advertisement INR 250,000/- USD 6100 Back cover INR 1,85,000/- 2 Banners Full Website + Email & Website Link INR 1,00,000/- 4 Banners Full Website
  10. 10. Advertising Expenses <ul><li>Heera Zhaveraat Magazine : Tariff </li></ul><ul><li>At all above includes Weblink of Worldmart logo on Heera Zhaveraat Group Website </li></ul><ul><li>www.heerazhaveraat.com </li></ul><ul><li>www.worlddiamondbank.com </li></ul><ul><li>www.worldjewellerycouncil.com </li></ul><ul><li>www.sezindia.org </li></ul>INR 324,000/- Inside pages x 12 issues + 1 cover page + write-ups INR 324,000/- Cover Story + Advertisement in 4 Issue (Back cover) + 2 write-ups
  11. 11. Why Advisement in Magazine? <ul><li>Magazines are distributed free to visitors & Exhibitors during IIJS 2007 </li></ul><ul><li>Approximately 15,000 to 20,000 visitors are expected in IIJS 2007 exhibition </li></ul><ul><li>Maximum hits on GJEPC websites during IIJS for online booking & information about the exhibition. </li></ul>
  12. 12. IIJS ADVERTISEING PLAN II <ul><li>An Advertisement in IIJS directory will also helps to create more awareness about WM </li></ul><ul><li>News paper insertion (Flyers) in Opera House, Andheri - Seepz area mentioning / welcoming to our booth in IIJS 2007   </li></ul>
  13. 13. Advertising & Promotion Plan <ul><li>A Seminar before or after IIJS, Speakers should include management team and present members sharing their good and pleasant experience having business set up in Worldmart </li></ul><ul><li>Seminar should cover the delegates visited Worldmart setup. </li></ul><ul><li>Worldmart News Letter mentioning activities happening in Worldmart </li></ul>
  14. 14. Material Required in IIJS <ul><li>2000 Brochures </li></ul><ul><li>200 Worldmart Introduction CD </li></ul><ul><li>2000 WM logo carry bags </li></ul><ul><li>Membership application forms </li></ul><ul><li>Visiting card Drop box </li></ul><ul><li>Glass bowl with sweets or chocolates </li></ul><ul><li>Visitors book / Guest Feedback form column </li></ul><ul><li>Other few stationery material like, Pen, Pencil, Stapler, Pins, Punch machine, File, Folders etc. </li></ul>
  15. 15. Thank you

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