SALES PLAN 2007 INDIA Nirav Vasavada
Content <ul><li>Market Analysis </li></ul><ul><li>Existing Market Situation in India  </li></ul><ul><li>Customer Needs </l...
Market  Analysis <ul><li>India is the fastest growing Jewelry manufacturer in the world. </li></ul><ul><li>Indian diamond ...
<ul><li>85% p.a. of Global Diamond sales worth 12.5 billion US$  come from India,  ( Press release in The Economic Times, ...
Logistics of Diamonds in India DIAMOND CUTTING LOCAL DIAMOND WHOLSALERS DIAMOND EXPORTS GENERIC JEWELRY BRANDED DIAMOND JE...
<ul><li>The Four C's :  Diamond professionals have developed standards for comparing & evaluating these precious stones. T...
<ul><li>The Four C's : </li></ul><ul><li>Carat :  (Refers to the weight of a diamond)   </li></ul><ul><li>This is the weig...
About Diamond Cut
<ul><li>MOVED UP IN THE VALUE CHAIN </li></ul><ul><li>Moving from smaller stones to cutting bigger / better quality stones...
Customers Needs in Indian Market <ul><li>Since, Indian diamond Industry in moving up in the value chain they need more Pro...
Sales Focus for Specific Area <ul><li>Diamond Cutter </li></ul><ul><li>DTC Sight Holders </li></ul><ul><li>Loose Diamond &...
Role of Sales Manager in India <ul><li>Setting up India of operation </li></ul><ul><li>Collecting database of potential cl...
Role of Sales Manager in India <ul><li>Phase wise targeting customers </li></ul><ul><li>Keeping tap on trends </li></ul><u...
Future Development of Indian Team <ul><li>Appointment of Office staff :  </li></ul><ul><ul><li>Sales Executives for Mumbai...
2007 Sales Plan  <ul><li>1 st  QUATER: </li></ul><ul><li>Training and Induction Programme </li></ul><ul><li>Follow ups of ...
2007 Sales Plan  <ul><li>2 nd  QUATER: </li></ul><ul><li>Target group customer would be level I </li></ul><ul><li>Consisti...
2007 Sales Plan  <ul><li>3 rd  QUATER: </li></ul><ul><li>Follow-up with the Level I target customer group for Sales Turnov...
2007 Sales Plan  <ul><li>4 th  QUATER: </li></ul><ul><li>Building up for the lead generated in the first three quarters </...
 
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Nirav Sales Plan June 2007

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  • Transcript of "Nirav Sales Plan June 2007"

    1. 1. SALES PLAN 2007 INDIA Nirav Vasavada
    2. 2. Content <ul><li>Market Analysis </li></ul><ul><li>Existing Market Situation in India </li></ul><ul><li>Customer Needs </li></ul><ul><li>Sales Focus for Specific area </li></ul><ul><li>Roles of the Sales Manager </li></ul><ul><li>Future Development of Indian Team </li></ul><ul><li>2007 Sales Plan (Quarterly) </li></ul>
    3. 3. Market Analysis <ul><li>India is the fastest growing Jewelry manufacturer in the world. </li></ul><ul><li>Indian diamond industry works in secrecy & trust. </li></ul><ul><li>The local movement of diamond within India is mostly done by Traditional ‘ Angadia ’ (not a professional courier company). It is purely on trust and there is no legal documents for the diamond transportation. </li></ul><ul><li>Indian Diamond Industry mostly run by family members only. </li></ul><ul><li>Estimate Indicates that 11 sets out of every 12 diamond sets worn globally are manufactured in India </li></ul>
    4. 4. <ul><li>85% p.a. of Global Diamond sales worth 12.5 billion US$ come from India, ( Press release in The Economic Times, 5 th May 2006 on ‘ India to become global hub for gems and jewelry’) </li></ul><ul><li>As per Economic Times: Exports increasing from $7779.5m in FY01 (Financial Year 2001) to $15,706.9m in FY05 ( Financial Year 2005 ) , making the industry one of the country’s largest Forex earners. </li></ul><ul><li>India leads the globe in Diamond manufacturing with 60% share in value, 85% in volume and 92% share in the number of pieces produced. (Press release in The Economic Times, 5 th May 2006 on ‘ India to become global hub for gems and jewelr's) </li></ul><ul><li>The Indian cut & polished diamond manufacturing industry is expecting a growth of 15 to 20 percent in next two years </li></ul>Market Analysis
    5. 5. Logistics of Diamonds in India DIAMOND CUTTING LOCAL DIAMOND WHOLSALERS DIAMOND EXPORTS GENERIC JEWELRY BRANDED DIAMOND JEWELRY RETAIL SALE CUSTOMERS (END USERS) LOOSE DAIMOND EXPORT DIAMOND JEWELRY
    6. 6. <ul><li>The Four C's : Diamond professionals have developed standards for comparing & evaluating these precious stones. These standards are better known as the 4 C's. </li></ul><ul><li>Cut : (Refers to the angles and proportions of a diamond) </li></ul><ul><li>This refers to how the diamond has been cut and its geometric proportions. When a diamond is cut, facets are created and the diamond's finished shape is determined. </li></ul><ul><li>Clarity : (Refers to the presence of inclusions in a diamond) </li></ul><ul><li>This is the measurement of a diamond's flaws, or inclusions that are seen in the diamond. Clarity levels begin with Flawless & move down to Very Very Slight (VVS), Very Slight (VS) & Slightly Included (SI). </li></ul>About Diamonds
    7. 7. <ul><li>The Four C's : </li></ul><ul><li>Carat : (Refers to the weight of a diamond) </li></ul><ul><li>This is the weight of a diamond.100 cents is equal to about 1 carat </li></ul><ul><li>Color : (Refers to the degree to which a diamond is colorless) </li></ul><ul><li>In referring to transparent diamonds, the color scale runs from D to Z, beginning with Icy White -- the color of the most expensive diamonds -- and ending with a light yellow. </li></ul><ul><li>Together the 4 C's affect  the appearance and value of the diamond. </li></ul><ul><li>A diamond's value is influenced by its rarity. </li></ul><ul><li>Even the slightest differences can make a huge difference in value.   </li></ul>About Diamonds
    8. 8. About Diamond Cut
    9. 9. <ul><li>MOVED UP IN THE VALUE CHAIN </li></ul><ul><li>Moving from smaller stones to cutting bigger / better quality stones </li></ul><ul><li>From cutting Diamonds to making jewelry for exports </li></ul><ul><li>Making branded Diamond jewelry for Indian local market </li></ul><ul><li>Moving from family owned business to Professional organization </li></ul><ul><li>From Labour intensive to high state of art equipments </li></ul><ul><li>Over 25,000 manufacturing units in India </li></ul>Existing Market Situation in India
    10. 10. Customers Needs in Indian Market <ul><li>Since, Indian diamond Industry in moving up in the value chain they need more Professional & state of art technology which they can find only Outside India. </li></ul><ul><li>Worldmart can Provide a trading platform under one roof. That satisfies the global vision of Indian diamond industry </li></ul><ul><li>Cheap Labour, Latest Technology, New Markets, Easy Export formalities, Smooth entry into China Market, More Business Opportunities </li></ul><ul><li>India has a raw material & China has demand for the same </li></ul>
    11. 11. Sales Focus for Specific Area <ul><li>Diamond Cutter </li></ul><ul><li>DTC Sight Holders </li></ul><ul><li>Loose Diamond & Wholesalers </li></ul><ul><li>Diamond Jewelry Manufacturers & Exporters </li></ul><ul><li>Brand Owners </li></ul><ul><li>Retail Segment </li></ul>
    12. 12. Role of Sales Manager in India <ul><li>Setting up India of operation </li></ul><ul><li>Collecting database of potential clients </li></ul><ul><li>Penetration of Indian Market </li></ul><ul><li>Creating awareness about Worldmart in Indian market via Print Media, Emails, Participate in Jewelry Industry Events, Telemarketing, Mailers etc. </li></ul><ul><li>Networking with high net worth Individuals in diamond Industry </li></ul>
    13. 13. Role of Sales Manager in India <ul><li>Phase wise targeting customers </li></ul><ul><li>Keeping tap on trends </li></ul><ul><li>Making Members for Worldmart </li></ul><ul><li>Customer Service in India </li></ul><ul><li>Keeping Head Office, HK informed about Market trends in India </li></ul><ul><li>Staff Selection </li></ul>
    14. 14. Future Development of Indian Team <ul><li>Appointment of Office staff : </li></ul><ul><ul><li>Sales Executives for Mumbai </li></ul></ul><ul><ul><ul><li>Sales Coordinator to support Executives </li></ul></ul></ul><ul><ul><li>Support Staff: </li></ul></ul><ul><ul><ul><li>Finance / Accounts Department </li></ul></ul></ul><ul><ul><ul><li>Office Assistant cum Administration </li></ul></ul></ul>
    15. 15. 2007 Sales Plan <ul><li>1 st QUATER: </li></ul><ul><li>Training and Induction Programme </li></ul><ul><li>Follow ups of prospects generated during Worldmart team visit in India </li></ul><ul><ul><li>Generating database of Indian clients </li></ul></ul><ul><ul><li>Creating awareness about Worldmart </li></ul></ul><ul><li>Setting up Mumbai Office </li></ul><ul><li>(Will work on more target oriented Sales Plan in Panyu) </li></ul>
    16. 16. 2007 Sales Plan <ul><li>2 nd QUATER: </li></ul><ul><li>Target group customer would be level I </li></ul><ul><li>Consisting of Sight holders </li></ul><ul><li>Data will be generated from DTC Websites </li></ul>
    17. 17. 2007 Sales Plan <ul><li>3 rd QUATER: </li></ul><ul><li>Follow-up with the Level I target customer group for Sales Turnover </li></ul><ul><li>Participating in JCK & IIJS Exhibitions </li></ul><ul><li>Target group Wholesaler of Diamond & Small – Medium Size Jewelry Manufacturer </li></ul><ul><li>Follow-up with Enquiries Generated in the Exhibitions </li></ul>
    18. 18. 2007 Sales Plan <ul><li>4 th QUATER: </li></ul><ul><li>Building up for the lead generated in the first three quarters </li></ul><ul><li>Close Sales </li></ul><ul><li>Convert enquiries into orders </li></ul><ul><li>On the basis on response build the team for Indian Market </li></ul>

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