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Nirav Presentation Nirav Presentation Presentation Transcript

  • Nirav Vasavada Sales Manager - India
  • Content
    • Market Analysis
    • Existing Market Situation in India
    • Customer Needs
    • Sales Focus for Specific area
    • Roles of the Sales Manager
    • Future Development of Indian Team
    • 2007 Sales Plan (Quarterly)
  • About India
    • 5000 years of Old civilization
    • The 2 nd population after China
    • Independence in 1947
    • Consist of 26 province (states)
    • Each province has its own language
    • National language is Hindi
  • Market Analysis
    • India is the fastest growing Jewelry manufacturer in the world.
    • Indian diamond industry works in secrecy & trust.
    • Indian Diamond Industry mostly run by family members only.
  • Market Analysis
    • The local movement of diamond within India is mostly done by Traditional ‘ Angadia ’ (not a professional Courier company). It is purely on trust and there is no legal documents for the diamond transportation.
    • 85% p.a. of Global Diamond sales worth 12.5 billion US$ come from India, ( Press release in The Economic Times, 5 th May 2006 on ‘ India to become global hub for gems and jewelry’)
    • As per Economic Times: Exports increasing from $7779.5m in FY01 (Financial Year 2001) to $15,706.9m in FY05 ( Financial Year 2005 ) , making the industry one of the country’s largest Forex earners.
    • India leads the globe in Diamond manufacturing with 60% share in value, 85% in volume and 92% share in the number of pieces produced. (Press release in The Economic Times, 5 th May 2006 on ‘ India to become global hub for gems and jewelr's)
    • The Indian cut & polished diamond manufacturing industry is expecting a growth of 15 to 20 percent in next two years
    Market Analysis
  • Market Analysis As per the figures published in 2005, India accounts for over 57 per cent of the cut and polished diamond pie in terms of value. It is said that 11 out of 12 stones set in jewellery are cut and polished in India.
  • Market Analysis
    • Consumer market for jewelry:
    • India’s consumptions of gem & jewelry has grown rapidly (10.2% over the last five years) Today, the market is estimated at USD 12.17 billion. In the advance estimated of 2006. India’s consumption of jewelry is expected to reach USD 13.1 billion, a 7.64 % increase over 2005
  • KPMG MARKET ANALYSIS
    • China and India together will emerge as a market equivalent to the U.S.market by
    • 2015. The Middle East will surface as another large market, accounting for close
    • to 9 per cent of the global jewellery sales in 2015.
    • China and India will be the new centers for the fabrication of studded jewelry, as the U.S.'s share will decline. Turkey will take over a significant share of the gold jewelry fabrication market from Italy.
    KPMG MARKET ANALYSIS
  • Logistics of Diamonds in India DIAMOND CUTTING LOCAL DIAMOND WHOLSALERS DIAMOND EXPORTS GENERIC JEWELRY BRANDED DIAMOND JEWELRY RETAIL SALE CUSTOMERS (END USERS) LOOSE DAIMOND EXPORT DIAMOND JEWELRY
    • Moving from smaller stones to cutting bigger / better quality stones
    • From cutting Diamonds to making jewelry for exports
    • Making branded Diamond jewelry for Indian local market
    • Moving from family owned business to Professional organization
    • From Labour intensive to high state of art equipments
    • Over 25,000 manufacturing units in India
    Existing Market Situation in India MOVED UP IN THE VALUE CHAIN
    • The Four C's : Diamond professionals have developed standards for comparing & evaluating these precious stones. These standards are better known as the 4 C's.
    • Cut : (Refers to the angles and proportions of a diamond) This refers to how the diamond has been cut and its geometric proportions. When a diamond is cut, facets are created and the diamond's finished shape is determined
    • 2. Clarity : (Refers to the presence of inclusions in a diamond)
    • This is the measurement of a diamond's flaws, or inclusions that are seen in the diamond. Clarity levels begin with Flawless & move down to Very Very Slight (VVS), Very Slight (VS) & Slightly Included (SI).
    About Diamonds
    • 3. Carat : (Refers to the weight of a diamond)
    • This is the weight of a diamond.100 cents is equal to about 1 carat
    • 4. Color : (Refers to the degree to which a diamond is colorless)
    • In referring to transparent diamonds, the color scale runs from D to Z, beginning with Icy White -- the color of the most expensive diamonds and ending with a light yellow.
    • Together the 4 C's affect  the appearance and value of the diamond.
    • A diamond's value is influenced by its rarity.
    • Even the slightest differences can make a huge difference in value.  
    About Diamonds
  • About Diamond Cut
  • Customers Needs in Indian Market
    • Since, Indian diamond Industry in moving up in the value chain they need more Professional & state of art technology which they can find only Outside India.
    • Worldmart can Provide a trading platform under one roof. That satisfies the global vision of Indian diamond industry
    • Cheap Labour, Latest Technology, New Markets, Easy Export formalities, Smooth entry into China Market, More Business Opportunities
    • India has a raw material & China has demand for the same
  • Sales Focus for Specific Area
    • Diamond Cutter
    • DTC Sight Holders
    • Loose Diamond & Wholesalers
    • Diamond Jewelry Manufacturers & Exporters
    • Brand Owners
    • Retail Segment
  •