Iijs 2007

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Iijs 2007

  1. 1. IIJS 2007 PLAN Nirav Vasavada
  2. 2. IIJS 2007 DESIGN <ul><li>STALL SIZE: 9 SQ. METERS </li></ul><ul><li>3 SIDE WALL </li></ul><ul><li>ONE SIDE OPEN </li></ul><ul><li>HALL NO. 1 </li></ul>
  3. 3. IIJS 2007 BOOTH DESIGN I <ul><li>Back drop of Worldmart building poster on sunboard to cover part of back wall </li></ul><ul><li>China flag on left side corner on top of backdrop </li></ul><ul><li>Worldmart logo on the top above Worldmart building poster (Design in Next slide) </li></ul>
  4. 4. China Flag BACKDROP
  5. 5. BOOTH DESIGN II <ul><li>Left & right side wall will contain Posters about: </li></ul><ul><li>Worldmart Setup </li></ul><ul><li>Services at Worldmart </li></ul><ul><li>Present member office Setup Pictures </li></ul><ul><li>(design in next slide) </li></ul>
  6. 6. LEFT & RIGHT SIDE SUNBOARD ABOUT WM PIC PIC PIC PIC ABOUT WM PIC PIC PIC PIC
  7. 7. OBJECTIVE OF BOOTH DESIGN <ul><li>Building Worldmart as a brand in IIJS 2007 </li></ul><ul><li>Creating more awareness through visual merchandising about Worldmart. </li></ul><ul><li>To create high decibel level and hype about operation of Worldmart </li></ul><ul><li>To be visually more aggressive to attract prospective members </li></ul>
  8. 8. IIJS ADVERTISEING PLAN I <ul><li>Advertising campaign in leading jewelry magazine like ‘Diamond World’, ‘Solitaire’ from the month of May 2007 to build a brand awareness before IIJS. </li></ul><ul><li>Press Write up about WM mainly in jewelry related magazine in barter of Ad. should be accompanied with a Box of statement from one of our member appreciating our WM set up </li></ul><ul><li>Banner Ad in GJEPC website homepage </li></ul>
  9. 9. IIJS ADVERTISEING PLAN II <ul><li>An Advertisement in IIJS directory will also help to create more awareness </li></ul><ul><li>News paper insertion (Flyers) in Opera House, Andheri - Seepz area mentioning / welcoming to out booth IIJS   </li></ul>
  10. 10. Advertising & Promotion Plan <ul><li>A Seminar before or after IIJS, Speakers should include management team and present members sharing their good and pleasant experience having business set up in Worldmart </li></ul><ul><li>Seminar should cover the delegates visited Worldmart setup. </li></ul><ul><li>Worldmart News Letter mentioning activites happening in Worldmart </li></ul>
  11. 11. Material Required in IIJS <ul><li>2000 Brochures </li></ul><ul><li>200 World Mart Introduction CD </li></ul><ul><li>2000 WM logo carry bags </li></ul><ul><li>Membership application forms </li></ul><ul><li>Visiting card Drop box </li></ul><ul><li>Glass bowl with sweets or chocolates </li></ul><ul><li>Visitors book / Guest Feedback form column </li></ul><ul><li>Other few stationery material like, Pen, Pencil, Stapler, Pins, Punch machine, File, Folders etc. </li></ul>

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