IMPACT OFFOREIGN DIRECT INVESTEMENT IN INDIAN RETAIL MARKETING BY NIRANJAN2nd B.Com (Corporate secretary ship) Shree Chandra Prabhu Jain College MINJUR
INTRODUCTION OF Foreign Direct InvestmentForeign Direct Investment, or FDI, is a type ofinvestment that involves the injection of foreign fundsinto an enterprise that operates in a different countryof origin from the investor.
FDI in Retail sector in India: How does this affect you? Retailing defines the direct interface between the manufacturers and the end users who are basically individual consumers. The retail business owners stock up all goods after purchasing it directly from the manufacturers and then sell it to individual customers keeping a profit margin for themselves. Of late the retailing industry in India has bloomed with much coveted success causing positive impact on the national economy. As per the recent revelations by the popular International Management Consultancy AT Kearney, India has been considered the second most lucrative destinations of the world for retail business.
In India, retailing industry is segregated into two classesorganized retailingunorganized retailing.Organized retailing entails trading conducted by licensed retailers and unorganizedretailing includes all types of low cost trading like local shops, small roadside storesand temporary shops or door to door selling of various goods. Until now, according tothe Indian retailing laws, Foreign Direct Investment in multi-brand retail market wasprohibited. But government is thinking to open the FDI in retail in India which impliesthat foreign investment in retailing is possible up to 51%. Now the announcement ofretail FDI in India has triggered a series of debates on both positive and negative notesand become political issue. So let’s discuss these things, what all this means to youthrough advantages and disadvantages:
Advantages of FDI in retail sector in India:Growth in economy: Due to coming of foreign companies’ newinfrastructure will be build, thus real estate sector will growconsequently banking sector, as money need to be required tobuild infrastructure would be provided by banks.Job opportunities: Estimates shows that this will create about80Lakh jobs. These career opportunities will be created mostlyin retail, real estate. But it will create positive impact on otherssectors as well.
•Benefits to consumers: Consumer will get variety of products at low prices compared tomarket rates, and will have more choice to get international brands at one place.•Lack of infrastructure in the retailing chain has been one of the common issues in Indiafor years which has led the process to an incompetent market mechanism. For example, inspite of India being one of the largest producers of vegetables and fruits, lack of propercount of cold storages has significantly affected the selling of these perishable items. FDImight help India overcome such issues by channelizing the resources in the right manner.In the last years, the Public distribution system is proved to be significantly ineffective. Inspite of the fact that the government arranged for subsidies, the food inflation has caused itsnegative impact continuously and it can be handled by FDI.
Benefits to farmers: In most cases, in the retailing business, theintermediaries have dominated the interface between themanufacturers or producers and the consumers. Hence the farmersand manufacturers lose their actual share of profit margin as thelion’s share is eaten up by the middle men. This issue can be resolvedby FDI, as farmers might get contract farming where they will supplyto a retailer based upon demand and will get good cash for that, theyneed not to search for buyers.
Disadvantages of FDI in retail sector in India:•According to the non-government cult, FDI will drain out the country’s share ofrevenue to foreign countries which may cause negative impact on India’s overalleconomy.•The domestic organized retail sector might not be competitive enough to tackleinternational players and might loose its market share.Many of the small business owners and workers from other functional areas maylose their jobs, as lot of people are into unorganized retail business such as smallshops.However the government is quite stringent on this issue and determined to allowFDI in India. The actual impacts would be observed over time and till then thelaymen have nothing but to hope for the best!
CONCLUSIONLast but not least, Once again I conclude my valuablepresentation by saying the important information that most of theFDI based departmental stores are earning for the profit ,Examplebig bazaar, Singapore shopping etc .We are buying the products forfixed price without bargaining with them. But the retailers aremore prominent earning for the daily needs, but we are notencouraging them, this is the main problems which we are facingin India.