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I LIKE, I LIKE!<br />IN PURSUIT OF…..?<br />WHY PEOPLE LIKE BRANDS <br />ON FACEBOOK? <br />
700 Million + Users,<br />We don’t need to say why we LOVE Facebook! <br />
But the eternal question is <br />		Why do people ‘Like’ & ‘Follow’ Brands <br />on Social Networks?<br />
Are Facebook Pages a feel good, number chase for brand managers?<br />Or are there any real concrete emotions & benefits f...
INTERACTIONS + FEELINGS = BRANDS <br />INTERACTION HAS GONE ONLINE AND SO HAVE <br />BRAND EXPERIENCES! <br />
A positive brand experience creates a loyal band of customers, Several researches have proved <br />That brand which engag...
FANS LIKE YOU IN PURSUIT OF…<br />
WHY PEOPLE ‘LIKE’ BRANDS ON FACEBOOK?<br />
37% - The majority of your fans come in search of a special deal or offer….. <br />Do you have one?<br />
33% of your customers bring in 6% <br />of their network via recommendations!<br />How are you gratifying them?<br />
While 18% are in interested in entertaining content, 5% come via social search on products & news.				<br />What after the...
WHY PEOPLE ‘FOLLOW’ BRANDS ON TWITTER?<br />
UNLIKE FACEBOOK ON TWITTER <br />A whooping 47% of Followers are looking for deals… <br />		Plan your offers/ deals in adv...
A mere 23% of your existing customers bring about 6% of their network <br />
And 23% of users follow you for cool content, that they can re –tweet and promote <br />themselves <br />
AND HOW MANY BRANDS DO THEY ACTUALLY KEEP TRACK OF<br />Nearly 53.4 % people follow 2 – 5 brands on Facebook & Twitter… Ar...
WHAT HAPPENS AFTER THE “LIKE” OR “FOLLOW”<br />ARE THOSE BRANDS CONSIDERED WHEN IN THE MARKET, <br />SHOPPING FOR PRODUCTS...
PEOPLE WHO FOLLOW BRANDS ON FACEBOOK CONSIDER THEM BY 42% USUALLY WHEN <br />SHOPPING FOR PRODUCTS OF A PARTICULAR CATEGOR...
THIS NUMBER GOES UP ON TWITTER, WHERE 48% OF PEOPLE WHO FOLLOW BRANDS  <br />DO CONSIDER THEM WHILE MAKING A PURCHASE OF P...
AND FINALLY DO THEY REALLY BUY?<br />
42% OF FACEBOOK USERS USUALLY BUY THE BRANDS THEY LIKE <br /> AND 17% ACTUALLY DO BUY!! <br />
THE GOOD NEWS IS 45% OF TWITTER USERS USUALLY BUY <br />THE BRANDS THEY FOLLOW AND 29% ACTUALLY DO BUY!! <br />
WHAT’S THEIR ONLINE EXPERIENCE LIKE?...<br />23.6%<br />24%<br />70%<br />DOWNLOAD A BRAND APP<br />CO CREATE BRANDED <br ...
TO CONCLUDE <br />SOCIAL MEDIA IS NOT ANOTHER ACCESSORY IN <br />YOUR MARKETING PLAN! <br />
IT IS THE CORE OF YOUR <br />BRAND OUTFIT! <br />
By Nipun Kapur <br />Social Media Evangelist & Online Reputation <br />Management Specialist<br />Managing Director DRAFTF...
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Why do people follow brands on Facebook?

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Hype or reality? What do Facebook fans and Twitter followers really mean to your brand? Let's find out!

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Transcript of "Why do people follow brands on Facebook?"

  1. 1. I LIKE, I LIKE!<br />IN PURSUIT OF…..?<br />WHY PEOPLE LIKE BRANDS <br />ON FACEBOOK? <br />
  2. 2. 700 Million + Users,<br />We don’t need to say why we LOVE Facebook! <br />
  3. 3. But the eternal question is <br /> Why do people ‘Like’ & ‘Follow’ Brands <br />on Social Networks?<br />
  4. 4. Are Facebook Pages a feel good, number chase for brand managers?<br />Or are there any real concrete emotions & benefits for the brand? <br />Let’s find out!!<br />
  5. 5. INTERACTIONS + FEELINGS = BRANDS <br />INTERACTION HAS GONE ONLINE AND SO HAVE <br />BRAND EXPERIENCES! <br />
  6. 6. A positive brand experience creates a loyal band of customers, Several researches have proved <br />That brand which engage with their customers in the online space whether it is via an online <br />Contest or constant conversations on Facebook pages & twitter - tend not only to induce purchase, But also increase recommendation to friends an family <br />
  7. 7. FANS LIKE YOU IN PURSUIT OF…<br />
  8. 8. WHY PEOPLE ‘LIKE’ BRANDS ON FACEBOOK?<br />
  9. 9. 37% - The majority of your fans come in search of a special deal or offer….. <br />Do you have one?<br />
  10. 10. 33% of your customers bring in 6% <br />of their network via recommendations!<br />How are you gratifying them?<br />
  11. 11. While 18% are in interested in entertaining content, 5% come via social search on products & news. <br />What after they ‘Like’ you? <br />Do you have a plan?<br />
  12. 12. WHY PEOPLE ‘FOLLOW’ BRANDS ON TWITTER?<br />
  13. 13. UNLIKE FACEBOOK ON TWITTER <br />A whooping 47% of Followers are looking for deals… <br /> Plan your offers/ deals in advance to keep the<br /> interest going<br />
  14. 14. A mere 23% of your existing customers bring about 6% of their network <br />
  15. 15. And 23% of users follow you for cool content, that they can re –tweet and promote <br />themselves <br />
  16. 16. AND HOW MANY BRANDS DO THEY ACTUALLY KEEP TRACK OF<br />Nearly 53.4 % people follow 2 – 5 brands on Facebook & Twitter… Are you one of them?<br />
  17. 17. WHAT HAPPENS AFTER THE “LIKE” OR “FOLLOW”<br />ARE THOSE BRANDS CONSIDERED WHEN IN THE MARKET, <br />SHOPPING FOR PRODUCTS OF A PARTICULAR CATEGORY?<br />
  18. 18. PEOPLE WHO FOLLOW BRANDS ON FACEBOOK CONSIDER THEM BY 42% USUALLY WHEN <br />SHOPPING FOR PRODUCTS OF A PARTICULAR CATEGORY<br />FROM THIS ANALYSIS WE REALIZE THAT 98% PEOPLE DO CONSIDER THE <br />BRANDS THEY LIKE ON FACEBOOK WHILE IN THE MARKET <br />
  19. 19. THIS NUMBER GOES UP ON TWITTER, WHERE 48% OF PEOPLE WHO FOLLOW BRANDS <br />DO CONSIDER THEM WHILE MAKING A PURCHASE OF PRODUCTS IN A PARTICULAR CATEGORY <br />FROM THIS ANALYSIS WE REALIZE THAT 97% PEOPLE DO CONSIDER THE BRANDS THEY<br />FOLLOW ON TWITTER WHILE IN THE MARKET <br />
  20. 20. AND FINALLY DO THEY REALLY BUY?<br />
  21. 21. 42% OF FACEBOOK USERS USUALLY BUY THE BRANDS THEY LIKE <br /> AND 17% ACTUALLY DO BUY!! <br />
  22. 22. THE GOOD NEWS IS 45% OF TWITTER USERS USUALLY BUY <br />THE BRANDS THEY FOLLOW AND 29% ACTUALLY DO BUY!! <br />
  23. 23. WHAT’S THEIR ONLINE EXPERIENCE LIKE?...<br />23.6%<br />24%<br />70%<br />DOWNLOAD A BRAND APP<br />CO CREATE BRANDED <br />CONTENT<br />EXPERIENCE THE BRAND VIA<br />CONTESTS & SWEEPSTAKES <br />
  24. 24. TO CONCLUDE <br />SOCIAL MEDIA IS NOT ANOTHER ACCESSORY IN <br />YOUR MARKETING PLAN! <br />
  25. 25. IT IS THE CORE OF YOUR <br />BRAND OUTFIT! <br />
  26. 26. By Nipun Kapur <br />Social Media Evangelist & Online Reputation <br />Management Specialist<br />Managing Director DRAFTFCB Interactive card.ly/nipunkapur<br />
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