Why do people follow brands on Facebook?
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Why do people follow brands on Facebook?

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Hype or reality? What do Facebook fans and Twitter followers really mean to your brand? Let's find out!

Hype or reality? What do Facebook fans and Twitter followers really mean to your brand? Let's find out!

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Why do people follow brands on Facebook? Why do people follow brands on Facebook? Presentation Transcript

  • I LIKE, I LIKE!
    IN PURSUIT OF…..?
    WHY PEOPLE LIKE BRANDS
    ON FACEBOOK?
  • 700 Million + Users,
    We don’t need to say why we LOVE Facebook!
  • But the eternal question is
    Why do people ‘Like’ & ‘Follow’ Brands
    on Social Networks?
  • Are Facebook Pages a feel good, number chase for brand managers?
    Or are there any real concrete emotions & benefits for the brand?
    Let’s find out!!
  • INTERACTIONS + FEELINGS = BRANDS
    INTERACTION HAS GONE ONLINE AND SO HAVE
    BRAND EXPERIENCES!
  • A positive brand experience creates a loyal band of customers, Several researches have proved
    That brand which engage with their customers in the online space whether it is via an online
    Contest or constant conversations on Facebook pages & twitter - tend not only to induce purchase, But also increase recommendation to friends an family
  • FANS LIKE YOU IN PURSUIT OF…
  • WHY PEOPLE ‘LIKE’ BRANDS ON FACEBOOK?
  • 37% - The majority of your fans come in search of a special deal or offer…..
    Do you have one?
  • 33% of your customers bring in 6%
    of their network via recommendations!
    How are you gratifying them?
  • While 18% are in interested in entertaining content, 5% come via social search on products & news.
    What after they ‘Like’ you?
    Do you have a plan?
  • WHY PEOPLE ‘FOLLOW’ BRANDS ON TWITTER?
  • UNLIKE FACEBOOK ON TWITTER
    A whooping 47% of Followers are looking for deals…
    Plan your offers/ deals in advance to keep the
    interest going
  • A mere 23% of your existing customers bring about 6% of their network
  • And 23% of users follow you for cool content, that they can re –tweet and promote
    themselves
  • AND HOW MANY BRANDS DO THEY ACTUALLY KEEP TRACK OF
    Nearly 53.4 % people follow 2 – 5 brands on Facebook & Twitter… Are you one of them?
  • WHAT HAPPENS AFTER THE “LIKE” OR “FOLLOW”
    ARE THOSE BRANDS CONSIDERED WHEN IN THE MARKET,
    SHOPPING FOR PRODUCTS OF A PARTICULAR CATEGORY?
  • PEOPLE WHO FOLLOW BRANDS ON FACEBOOK CONSIDER THEM BY 42% USUALLY WHEN
    SHOPPING FOR PRODUCTS OF A PARTICULAR CATEGORY
    FROM THIS ANALYSIS WE REALIZE THAT 98% PEOPLE DO CONSIDER THE
    BRANDS THEY LIKE ON FACEBOOK WHILE IN THE MARKET
  • THIS NUMBER GOES UP ON TWITTER, WHERE 48% OF PEOPLE WHO FOLLOW BRANDS
    DO CONSIDER THEM WHILE MAKING A PURCHASE OF PRODUCTS IN A PARTICULAR CATEGORY
    FROM THIS ANALYSIS WE REALIZE THAT 97% PEOPLE DO CONSIDER THE BRANDS THEY
    FOLLOW ON TWITTER WHILE IN THE MARKET
  • AND FINALLY DO THEY REALLY BUY?
  • 42% OF FACEBOOK USERS USUALLY BUY THE BRANDS THEY LIKE
    AND 17% ACTUALLY DO BUY!!
  • THE GOOD NEWS IS 45% OF TWITTER USERS USUALLY BUY
    THE BRANDS THEY FOLLOW AND 29% ACTUALLY DO BUY!!
  • WHAT’S THEIR ONLINE EXPERIENCE LIKE?...
    23.6%
    24%
    70%
    DOWNLOAD A BRAND APP
    CO CREATE BRANDED
    CONTENT
    EXPERIENCE THE BRAND VIA
    CONTESTS & SWEEPSTAKES
  • TO CONCLUDE
    SOCIAL MEDIA IS NOT ANOTHER ACCESSORY IN
    YOUR MARKETING PLAN!
  • IT IS THE CORE OF YOUR
    BRAND OUTFIT!
  • By Nipun Kapur
    Social Media Evangelist & Online Reputation
    Management Specialist
    Managing Director DRAFTFCB Interactive card.ly/nipunkapur