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Why bother bout Social Media

Why bother bout Social Media



Can you ignore social media - A cloud 9 Media perspective.

Can you ignore social media - A cloud 9 Media perspective.



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    Why bother bout Social Media Why bother bout Social Media Presentation Transcript

    • What is Social Media? & Why should I Bother? A Cloud 9 Media Perspective
      • Social Networks? Chat
      • Bots? You Tube? Banner Ads?
      • Twitter? Facebook?
      • Orkut? Bing? Google?
      • Reddit? Delicious? Newsvine?
      • Wordpress? Blogger?
      • Live Journal ? Spruz? Ning?
      • Slideshare? Linked In?
      All of these together But none of them alone!
    • An integration of technology & content created and guided by the user across platforms For collaboration amongst communities across geographies – Social Media
    • Great! So people can share, Express their Views, Crib, Appreciate, be Useful or just make Noise How do I Care? How is it my Business??
    • Welcome to World 2.0! Did You know? 2/3 of the economy is now influenced by Personal Recommendations Source McKinsey & Company Only 14% of people trust ads 78% of people trust consumer Recommendations Source: Neilsen Global Trust In Advertising Survey, 2008
    • Here is More on LIFE 2.0
        • There are more than 133
        • million blogs in the world
        • (Source: Technorati)
      13 hours of video are uploaded to YouTube every minute
        • Facebook has more than
        • 200,000,000 users worldwide
        • ( Source:http://www.facebook.com/press/Info.php?statistics)
        • Every single second of every single day , Twitter’s 5 Million
        • users mention brands they LOVE and HATE . AND Twitter is growing
        • at a rate of 1382% per year (Source: Twitter Search, Forrester Research)
    • Over 40 million users are online That’s over 5 times the readership of the largest selling English daily , Or 3 times the combined readership of the leading 3 newspapers in India, Or 3 times the combined readership of India's leading 5 English magazines Social Media India Perspective
    • Here’s More 98% of the media go online to find news sources 92% for story ideas 73% to research press releases 50% of Indian Internet Users are on Social Networks – Source Vizisense
    • The White House Ford Motors Cisco Dell Zappos JetBlue Airlines Southwest Airlines HP Intel Nokia Pepsi McDonalds DKNY Gucci Southwest Airlines AVON Apollo Hospitals Cleartrip.com Reebok Brands That Rule The Social Media Universe View Case Studies http://bit.ly/ylKkH http://bit.ly/YQVVf
      • Information Access
      • Instant Communication
      • Borderless Contact Base
      • Social Media Enables You to
      • Bring the World Closer to
          • You
          • Your Business
          • Your Brand
    • Social Media Can you Still Ignore it?
    • Wanna Get Going With Social Media?
    • By listening, reading , and participating , brand marketers have An opportunity to make their brands more approachable and shareable than ever before!
      • SOME TOOLS
      • Common Interest Blogs
      • CEO blogs
      • Common interest communities
      • Media coverage in online publications (& not just online versions of print publications )
      • Micro blogging
      • Image & video share
      • Social bookmarking
      • Linking, cross linking, link exchanging & much more!
    • Investment Return on Social Media
      • At less than 1/4 th the cost of your
      • Total Marketing & Communications Budget
      • You can use Social Media to Enhance
      • PR
      • Customer Service
      • Loyalty Building
      • Collaboration
      • Networking
      • Thought Leadership
      • New Customer Acquisition
    • So what’s the BEST way to communicate on Social Media? http://bit.ly/hmhrS View Cloud 9 Credentials
    • Two Ways to do it
      • Option One: Do it yourself
        • All social network tools are FREE
        • But it’s time-consuming
        • You’ll need to pay someone to create the conversation
        • You’ll need to pay someone to monitor the conversation
        • If you want to respond you need to speak the ‘language’
        • If you miss something, too bad
        • Great for small businesses without many conversations
      • Option Two: Professional Social Media Communications from CLOUD 9
        • Costs around $1500-$2700 a month
        • No need to chase CONSUMERS , they come to you
        • You can see who is doing the talking
        • You can get advice on how to respond
        • You know you won’t miss anything because someone else
        • is doing the watching
        • You can benchmark against your competitors and chart data
      • Cloud 9 Communications is a India’s 1 st Social Media
      • Conversations Company. Cloud 9 helps companies and brands communicate
      • with their target audiences in the world that has gone 2.0
      • Cloud 9 enables you to stay on top of the evolving message paradigm –
      We Are
      • Cloud 9 Media has gained extensive experience in the following domains
            • Youth Communications – Economic Times Power of Ideas & Indian Angel Network
      • Direct Dialogue for Portals – Astroyogi.com
        • Pre Event Activations – Ministry of Culture
        • Online Reputation Management – Ernst Young India
    • Engagement Model Embedded Retainer Model Cloud9 Media on a retainer for the marketing & communications services All strategic, creative and artwork costs are part of this retainer. All developmental costs are included. No need for regular project based briefing from client. Multiple windows. All interventions are calendarised and a weekly report is made and reviewed. All production is charged separately. Project Based Assignments Cloud9 Media takes on special projects for limited time period Each job is billed separately including for creative development and artwork for each unit in the assignment. Calendarisation and project ownership is not complete – it is piecemeal. Overall, more expensive in time & money Social Media Training Cloud9 Media trains Client teams to execute an effective social media campaign Special modules are created and course ware given during the training. This does not include creating Campaigns or creatives
    • Lets get your brand talking! 9818450157 WRITE TO US [email_address] [email_address] Log on to www.digiqom.com