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Twitter Champs - 28 most effective twitter Brands

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Have a look at the 28 most successful brands on twitter along with some insights from their official tweeters!

Have a look at the 28 most successful brands on twitter along with some insights from their official tweeters!

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    Twitter Champs - 28 most effective twitter  Brands Twitter Champs - 28 most effective twitter Brands Presentation Transcript

    • Cloud 9 Media A Social Media Communications Company Brand Conversations with Twitter A Review of the 28 Most Effective Brands on Twitter
      • Honda
      • Objective: To monitor extraordinary
      • opportunity being on twitter, to stay connected
      • with customers, to remove all the
      • misconceptions.
      • Their official tweeter, Alicia Jones believes
      • twitter is “another communication
      • tool, one that allows for a direct connection to
      • engage and respond in a way that I cannot
      • otherwise.”
      • Stats : 985 following/ 936 followers.
      Automobiles
      • Chevrolet
      • Objective: To connect with customers, fight
      • misconceptions, and convince people to give
      • their vehicle a test drive.
      • With their official tweeter, Adam Denison,
      • company manage media inquiries. He tweets
      • about news and exchange pics with car
      • enthusiasts.
      • Stats : 156 following/ 573 followers
      Automobiles
      • Ford
      • Objective : To keep up with many people
      • Who are passionate about Ford vehicles and
      • educating people of all of the great products
      • and progress they’re making.
      • With Scott Monty, official twitter, they try to
      • humanize the Ford brand and put
      • consumers in touch with Ford Employees.
      • Stats : 8425 following/8494 followers
      Automobiles
      • Hertz
      • Objective: To communicate with their
      • customers and clear their misconceptions and
      • doubts, if any.
      • Official twitter, Vish Malige, is trying hard to
      • engage an online audience that has chosen to
      • follow short, rapid-fire updates, or tweets, on
      • the company's latest Developments.
      • Stats : 87 following/ 82 followers.
      Car Rental
      • JetBlue Airways
      • Objective : To make themselves available,
      • help whenever possible, and to show that
      • their brand is built by real people who care
      • about their customers.”
      • Official twitter, Morgan Johnston, provide
      • a great way to monitor customer feedback
      • and disseminate information. He believes,
      • “ twitter is a great way to talk to many, but
      • even better for listening”.
      • Stats : 10,771 following/ 10,076 followers
      Airlines
      • Southwest Airlines
      • Objective : To look for promotional activities
      • via twitter through events, posting pictures
      • /videos etc
      • The official tweeter, Christi Day, provides
      • low fair offering and customer friendly-
      • twittering airline.
      • Stats : 6,085 following/ 8,287 followers
      Airlines
      • Luxor Las Vegas
      • Objective : To get Customer insights,
      • customer service & educating guests about
      • the new Luxor and all new offering and/or
      • special promotions.
      • Their official tweeter, Brandie with tweeting
      • help their guests make the most of their stay
      • and offer special tweeter deals.
      • Stats: 1786 following/ 1422 followers
      Hotels
      • Marriott International
      • Objective : To disseminate ideas and thoughts
      • about product to people who really care about
      • it.
      • Their official twitter, John Wolf put out
      • updates on hotel activities, competitions,
      • other social networking developments and
      • even a bit of genuinely interesting online PR.
      • Stats : 1,017 following/ 1,441 followers
      Hotels
      • Carnival Cruise
      • Objective : To stay connected with their
      • online guests, also to provide quick and
      • helpful updates on platform that people are
      • comfortable with.
      • Their official twitter , Stephanie Leavitt, is
      • providing direct connection with the
      • customers and trying hard to keep things
      • afloat.
      • Stats: 97 following/ 691 followers
      Travel
      • Chicago Bulls
      • Objective : To disseminate user-generated
      • information on sports news reporting and
      • commentary.
      • With official twitter, Jeremy Thum, they
      • advertise, promote and provide news to
      • fans for no price. Also it helped customers
      • to communicate with their fellow coaches,
      • athletes, and supporters.
      • Stats: 314 following/ 429 followers
      Sports
      • Detroit Pistol
      • Objective: To boost fan engagement with the
      • team.
      • They’re using Twitter as a part of a larger
      • social media strategy- includes a social
      • network (PostingUp), team blogs, video, etc.
      • Stats: 449 following/454 followers
      Sports
      • Portland Trail Blazers
      • Objective: T o engage with fans and non
      • fans, get the pulse of the universe as this
      • can lead into pushing people to and from
      • site.
      • Their official tweeter Dan, with his active
      • participation on twitter communicate
      • With their customers/ fans.
      • Stats: 814 following/ 907 followers.
      Sports
      • The Travel Channel
      • Travel Channel, London based company,
      • presents a uniquely panoramic and objective
      • perspective on the travel experience.
      • Objective: To communicate with their
      • customers in the best effective way.
      • Their official tweeter, Pete Dorogoff,
      • through Tweeting connect with their fans
      • directly as it allows them to reach their
      • most loyal followers in a personal way.
      • Stats: 819 following/ 1,213 followers.
      Entertainment
      • Comcast
      • Country’s largest provider of cable services –
      • and one of the world’s leading
      • communications companies, focused on
      • broadband cable, commerce, and content.
      • Objective: To garnered attention from all
      • media and to have multiple users on twitter
      • so that they can have them log in at the same
      • time.
      • Stats: 7,612 following/ 7,378 followers.
      Entertainment
      • Direct TV
      • Direct broadcast satellite service based in El
      • Segundo, California. It provides television and
      • audio services through satellite transmission.
      • Objective: To understand your challenges
      • and fans.
      • With the help of official twitter, Charles
      • Miller, they are not only listening but also
      • engaging with customers.
      • Stats: 311 following/ 787 followers
      Entertainment
      • TVGuide
      • Its a North American weekly magazine about
      • television programming.
      • Their official twitter, Paul Greenberg is
      • updating the account with a smattering of pop
      • culture news, TV related buzz, celebrity
      • spotting, and frequent replies to fans and
      • followers.
      • Stats: 1391 following/ 1823 followers.
      Entertainment
      • Wachovia
      • Based in Charlotte, North California, it
      • provides a broad range of banking, asset
      • management, wealth management, and
      • corporate and investment banking products
      • and service.
      • Objective: Their official tweeter, Matthew
      • Wadley, said they wanted to listen and
      • engage with their customers.
      • Stats: 201 following/ 1082 followers
      Finance
      • H&R Block
      • Its is a tax preparation company in the
      • United States.
      • Objective: To publicize positive aspects of
      • the company that are less well known.
      • Their official twitter, Paula Drum, is into
      • 1:1 consumer interaction respond quickly
      • in 24/7 environment.
      • Stats: 1309 following/ 1064 followers
      Finance
      • The Home Depot
      • It is an American retailer of home improvement
      • and construction products and services.
      • Objective: To stay connected with customers
      • 24/7
      • Their official twitter, Sarah Molinari, is using its
      • micro-blogging, instant message technology for
      • customer service, marketing promotions,
      • advertising campaigns, brand management, and
      • loyalty-building via good old-fashioned
      • conversation conducted in the most high-tech
      • way.
      • Stats: 2,371 following/ 2,745 followers.
      Retail
      • American Apparel
      • It is the largest clothing manufacturer in the
      • United States.
      • Objective: To reach out to dissatisfied
      • customers, and also crowd sourcing for
      • ways to improve.
      • Stats: 1,600 following/1,633 followers
      Retail
      • Rubbermaid
      • Objective: To reach out to the professional
      • organizer community.
      • Their official twitter, Jim Deitzel, engage with
      • users and organizers, and even give away nice
      • little treats from time to time.
      • Stats: 881 following/882 followers
      Retail
      • Whole Foods
      • Whole foods are those that are unprocessed
      • and unrefined, or processed and refined as
      • little as possible before being consumed.
      • Objective: To answer customers’ questions
      • and also to hear what people have to say
      • about Whole Foods in general.
      • Stats: 17,613 following/ 16,357 followers
      Retail
      • Zappos
      • It is an electronic commerce company
      • specializing in footwear and is currently
      • based in Henderson, Nevada, USA.
      • Objective: To build up a reputation of
      • Stellar customer service.
      • Stats: 36,893 following/ 32,562 followers
      Retail
      • Starbucks
      • It is the largest coffeehouse company in the
      • world, based in Seattle, Washington, USA.
      • Objective: To help customers find resolutions
      • to their problems
      • Stats: 31,616 following/ 30,270 followers
      Food & Beverages
      • Burger King
      • It is a global chain of hamburger fast food
      • restaurants headquartered in Florida, United
      • States.
      • Objective: To experiment about how this
      • new hot communications tool, Twitter, works
      • with brands.
      • Stats: 858 following/ 780 followers
      Food & Beverages
      • Dunkin’ Donuts
      • It is an international brand of donut and
      • coffee, headquartered in Canton,
      • Massachusetts.
      • Objective: To engage directly with customer
      • and to get their opinions and feedback in real
      • time and in very authentic ways.
      • Stats: 4,421 following/ 4,291 followers
      Food & Beverages
      • Dell
      • Objective: To make people connect with Dell
      • in ways they want/ meaningful for them.
      • Their official twitter, Richard Binhammer, is
      • quick to respond, straight to the point, and a
      • great advocate for Dell and their other
      • Twitterers.
      • Stats: 3,150 following/ 3,016 followers
      Technology
    • So what’s the BEST way to communicate on Social Media?
    • Two Ways to do it
      • Option One: Do it yourself
        • All social network tools are FREE
        • But it’s time-consuming
        • You’ll need to pay someone to create the conversation
        • You’ll need to pay someone to monitor the conversation
        • If you want to respond you need to speak the ‘language’
        • If you miss something, too bad
        • Great for small businesses without many conversations
      • Option Two: Professional Social Media Communications from CLOUD 9
        • Costs around $1500-$2700 a month
        • No need to chase CONSUMERS , they come to you
        • You can see who is doing the talking
        • You can get advice on how to respond
        • You know you won’t miss anything because someone else
        • is doing the watching
        • You can benchmark against your competitors and chart data
      cloud9
    • Lets get your brand talking! 9818450157 WRITE TO US [email_address] [email_address] Log on to www.cloud9media.wordpress.com