• Save
Twitter Champs - 28 most effective twitter  Brands
Upcoming SlideShare
Loading in...5
×
 

Twitter Champs - 28 most effective twitter Brands

on

  • 2,791 views

Have a look at the 28 most successful brands on twitter along with some insights from their official tweeters!

Have a look at the 28 most successful brands on twitter along with some insights from their official tweeters!

Statistics

Views

Total Views
2,791
Views on SlideShare
2,761
Embed Views
30

Actions

Likes
10
Downloads
0
Comments
0

4 Embeds 30

http://www.slideshare.net 23
http://www.linkedin.com 5
https://www.linkedin.com 1
http://www.slideee.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Twitter Champs - 28 most effective twitter  Brands Twitter Champs - 28 most effective twitter Brands Presentation Transcript

  • Cloud 9 Media A Social Media Communications Company Brand Conversations with Twitter A Review of the 28 Most Effective Brands on Twitter
    • Honda
    • Objective: To monitor extraordinary
    • opportunity being on twitter, to stay connected
    • with customers, to remove all the
    • misconceptions.
    • Their official tweeter, Alicia Jones believes
    • twitter is “another communication
    • tool, one that allows for a direct connection to
    • engage and respond in a way that I cannot
    • otherwise.”
    • Stats : 985 following/ 936 followers.
    Automobiles
    • Chevrolet
    • Objective: To connect with customers, fight
    • misconceptions, and convince people to give
    • their vehicle a test drive.
    • With their official tweeter, Adam Denison,
    • company manage media inquiries. He tweets
    • about news and exchange pics with car
    • enthusiasts.
    • Stats : 156 following/ 573 followers
    Automobiles
    • Ford
    • Objective : To keep up with many people
    • Who are passionate about Ford vehicles and
    • educating people of all of the great products
    • and progress they’re making.
    • With Scott Monty, official twitter, they try to
    • humanize the Ford brand and put
    • consumers in touch with Ford Employees.
    • Stats : 8425 following/8494 followers
    Automobiles
    • Hertz
    • Objective: To communicate with their
    • customers and clear their misconceptions and
    • doubts, if any.
    • Official twitter, Vish Malige, is trying hard to
    • engage an online audience that has chosen to
    • follow short, rapid-fire updates, or tweets, on
    • the company's latest Developments.
    • Stats : 87 following/ 82 followers.
    Car Rental
    • JetBlue Airways
    • Objective : To make themselves available,
    • help whenever possible, and to show that
    • their brand is built by real people who care
    • about their customers.”
    • Official twitter, Morgan Johnston, provide
    • a great way to monitor customer feedback
    • and disseminate information. He believes,
    • “ twitter is a great way to talk to many, but
    • even better for listening”.
    • Stats : 10,771 following/ 10,076 followers
    Airlines
    • Southwest Airlines
    • Objective : To look for promotional activities
    • via twitter through events, posting pictures
    • /videos etc
    • The official tweeter, Christi Day, provides
    • low fair offering and customer friendly-
    • twittering airline.
    • Stats : 6,085 following/ 8,287 followers
    Airlines
    • Luxor Las Vegas
    • Objective : To get Customer insights,
    • customer service & educating guests about
    • the new Luxor and all new offering and/or
    • special promotions.
    • Their official tweeter, Brandie with tweeting
    • help their guests make the most of their stay
    • and offer special tweeter deals.
    • Stats: 1786 following/ 1422 followers
    Hotels
    • Marriott International
    • Objective : To disseminate ideas and thoughts
    • about product to people who really care about
    • it.
    • Their official twitter, John Wolf put out
    • updates on hotel activities, competitions,
    • other social networking developments and
    • even a bit of genuinely interesting online PR.
    • Stats : 1,017 following/ 1,441 followers
    Hotels
    • Carnival Cruise
    • Objective : To stay connected with their
    • online guests, also to provide quick and
    • helpful updates on platform that people are
    • comfortable with.
    • Their official twitter , Stephanie Leavitt, is
    • providing direct connection with the
    • customers and trying hard to keep things
    • afloat.
    • Stats: 97 following/ 691 followers
    Travel
    • Chicago Bulls
    • Objective : To disseminate user-generated
    • information on sports news reporting and
    • commentary.
    • With official twitter, Jeremy Thum, they
    • advertise, promote and provide news to
    • fans for no price. Also it helped customers
    • to communicate with their fellow coaches,
    • athletes, and supporters.
    • Stats: 314 following/ 429 followers
    Sports
    • Detroit Pistol
    • Objective: To boost fan engagement with the
    • team.
    • They’re using Twitter as a part of a larger
    • social media strategy- includes a social
    • network (PostingUp), team blogs, video, etc.
    • Stats: 449 following/454 followers
    Sports
    • Portland Trail Blazers
    • Objective: T o engage with fans and non
    • fans, get the pulse of the universe as this
    • can lead into pushing people to and from
    • site.
    • Their official tweeter Dan, with his active
    • participation on twitter communicate
    • With their customers/ fans.
    • Stats: 814 following/ 907 followers.
    Sports
    • The Travel Channel
    • Travel Channel, London based company,
    • presents a uniquely panoramic and objective
    • perspective on the travel experience.
    • Objective: To communicate with their
    • customers in the best effective way.
    • Their official tweeter, Pete Dorogoff,
    • through Tweeting connect with their fans
    • directly as it allows them to reach their
    • most loyal followers in a personal way.
    • Stats: 819 following/ 1,213 followers.
    Entertainment
    • Comcast
    • Country’s largest provider of cable services –
    • and one of the world’s leading
    • communications companies, focused on
    • broadband cable, commerce, and content.
    • Objective: To garnered attention from all
    • media and to have multiple users on twitter
    • so that they can have them log in at the same
    • time.
    • Stats: 7,612 following/ 7,378 followers.
    Entertainment
    • Direct TV
    • Direct broadcast satellite service based in El
    • Segundo, California. It provides television and
    • audio services through satellite transmission.
    • Objective: To understand your challenges
    • and fans.
    • With the help of official twitter, Charles
    • Miller, they are not only listening but also
    • engaging with customers.
    • Stats: 311 following/ 787 followers
    Entertainment
    • TVGuide
    • Its a North American weekly magazine about
    • television programming.
    • Their official twitter, Paul Greenberg is
    • updating the account with a smattering of pop
    • culture news, TV related buzz, celebrity
    • spotting, and frequent replies to fans and
    • followers.
    • Stats: 1391 following/ 1823 followers.
    Entertainment
    • Wachovia
    • Based in Charlotte, North California, it
    • provides a broad range of banking, asset
    • management, wealth management, and
    • corporate and investment banking products
    • and service.
    • Objective: Their official tweeter, Matthew
    • Wadley, said they wanted to listen and
    • engage with their customers.
    • Stats: 201 following/ 1082 followers
    Finance
    • H&R Block
    • Its is a tax preparation company in the
    • United States.
    • Objective: To publicize positive aspects of
    • the company that are less well known.
    • Their official twitter, Paula Drum, is into
    • 1:1 consumer interaction respond quickly
    • in 24/7 environment.
    • Stats: 1309 following/ 1064 followers
    Finance
    • The Home Depot
    • It is an American retailer of home improvement
    • and construction products and services.
    • Objective: To stay connected with customers
    • 24/7
    • Their official twitter, Sarah Molinari, is using its
    • micro-blogging, instant message technology for
    • customer service, marketing promotions,
    • advertising campaigns, brand management, and
    • loyalty-building via good old-fashioned
    • conversation conducted in the most high-tech
    • way.
    • Stats: 2,371 following/ 2,745 followers.
    Retail
    • American Apparel
    • It is the largest clothing manufacturer in the
    • United States.
    • Objective: To reach out to dissatisfied
    • customers, and also crowd sourcing for
    • ways to improve.
    • Stats: 1,600 following/1,633 followers
    Retail
    • Rubbermaid
    • Objective: To reach out to the professional
    • organizer community.
    • Their official twitter, Jim Deitzel, engage with
    • users and organizers, and even give away nice
    • little treats from time to time.
    • Stats: 881 following/882 followers
    Retail
    • Whole Foods
    • Whole foods are those that are unprocessed
    • and unrefined, or processed and refined as
    • little as possible before being consumed.
    • Objective: To answer customers’ questions
    • and also to hear what people have to say
    • about Whole Foods in general.
    • Stats: 17,613 following/ 16,357 followers
    Retail
    • Zappos
    • It is an electronic commerce company
    • specializing in footwear and is currently
    • based in Henderson, Nevada, USA.
    • Objective: To build up a reputation of
    • Stellar customer service.
    • Stats: 36,893 following/ 32,562 followers
    Retail
    • Starbucks
    • It is the largest coffeehouse company in the
    • world, based in Seattle, Washington, USA.
    • Objective: To help customers find resolutions
    • to their problems
    • Stats: 31,616 following/ 30,270 followers
    Food & Beverages
    • Burger King
    • It is a global chain of hamburger fast food
    • restaurants headquartered in Florida, United
    • States.
    • Objective: To experiment about how this
    • new hot communications tool, Twitter, works
    • with brands.
    • Stats: 858 following/ 780 followers
    Food & Beverages
    • Dunkin’ Donuts
    • It is an international brand of donut and
    • coffee, headquartered in Canton,
    • Massachusetts.
    • Objective: To engage directly with customer
    • and to get their opinions and feedback in real
    • time and in very authentic ways.
    • Stats: 4,421 following/ 4,291 followers
    Food & Beverages
    • Dell
    • Objective: To make people connect with Dell
    • in ways they want/ meaningful for them.
    • Their official twitter, Richard Binhammer, is
    • quick to respond, straight to the point, and a
    • great advocate for Dell and their other
    • Twitterers.
    • Stats: 3,150 following/ 3,016 followers
    Technology
  • So what’s the BEST way to communicate on Social Media?
  • Two Ways to do it
    • Option One: Do it yourself
      • All social network tools are FREE
      • But it’s time-consuming
      • You’ll need to pay someone to create the conversation
      • You’ll need to pay someone to monitor the conversation
      • If you want to respond you need to speak the ‘language’
      • If you miss something, too bad
      • Great for small businesses without many conversations
    • Option Two: Professional Social Media Communications from CLOUD 9
      • Costs around $1500-$2700 a month
      • No need to chase CONSUMERS , they come to you
      • You can see who is doing the talking
      • You can get advice on how to respond
      • You know you won’t miss anything because someone else
      • is doing the watching
      • You can benchmark against your competitors and chart data
    cloud9
  • Lets get your brand talking! 9818450157 WRITE TO US [email_address] [email_address] Log on to www.cloud9media.wordpress.com