Cloud 9 Media  A Social Media Communications Company  Brand Conversations with Twitter  A Review of the  28  Most Effectiv...
<ul><li>Honda </li></ul><ul><li>Objective:  To monitor extraordinary  </li></ul><ul><li>opportunity being on twitter, to s...
<ul><li>Chevrolet </li></ul><ul><li>Objective:  To connect with customers, fight  </li></ul><ul><li>misconceptions, and co...
<ul><li>Ford </li></ul><ul><li>Objective : To keep up with many people </li></ul><ul><li>Who are passionate about Ford veh...
<ul><li>Hertz </li></ul><ul><li>Objective:  To communicate with their  </li></ul><ul><li>customers and clear their misconc...
<ul><li>JetBlue Airways </li></ul><ul><li>Objective : To make themselves available,  </li></ul><ul><li>help whenever possi...
<ul><li>Southwest Airlines </li></ul><ul><li>Objective : To look for promotional activities  </li></ul><ul><li>via twitter...
<ul><li>Luxor Las Vegas </li></ul><ul><li>Objective : To get Customer insights,  </li></ul><ul><li>customer service & educ...
<ul><li>Marriott International </li></ul><ul><li>Objective : To disseminate ideas and thoughts  </li></ul><ul><li>about pr...
<ul><li>Carnival Cruise </li></ul><ul><li>Objective : To stay connected with their  </li></ul><ul><li>online guests, also ...
<ul><li>Chicago Bulls </li></ul><ul><li>Objective : To disseminate user-generated  </li></ul><ul><li>information on sports...
<ul><li>Detroit Pistol </li></ul><ul><li>Objective:  To boost fan engagement with the  </li></ul><ul><li>team. </li></ul><...
<ul><li>Portland Trail Blazers </li></ul><ul><li>Objective:  T o engage with fans and non </li></ul><ul><li>fans, get the ...
<ul><li>The Travel Channel </li></ul><ul><li>Travel Channel, London based company, </li></ul><ul><li>presents a uniquely p...
<ul><li>Comcast </li></ul><ul><li>Country’s largest provider of cable services – </li></ul><ul><li>and one of the world’s ...
<ul><li>Direct TV </li></ul><ul><li>Direct broadcast satellite service based in El </li></ul><ul><li>Segundo, California. ...
<ul><li>TVGuide </li></ul><ul><li>Its a North American weekly magazine about </li></ul><ul><li>television programming.  </...
<ul><li>Wachovia </li></ul><ul><li>Based in Charlotte, North California, it  </li></ul><ul><li>provides a broad range of b...
<ul><li>H&R Block </li></ul><ul><li>Its is a tax preparation company in the </li></ul><ul><li>United States.  </li></ul><u...
<ul><li>The Home Depot </li></ul><ul><li>It is an American retailer of home improvement  </li></ul><ul><li>and constructio...
<ul><li>American Apparel </li></ul><ul><li>It is the largest clothing manufacturer in the  </li></ul><ul><li>United States...
<ul><li>Rubbermaid </li></ul><ul><li>Objective:  To reach out to the professional  </li></ul><ul><li>organizer community. ...
<ul><li>Whole Foods </li></ul><ul><li>Whole foods are those that are unprocessed  </li></ul><ul><li>and unrefined, or proc...
<ul><li>Zappos </li></ul><ul><li>It is an electronic commerce company  </li></ul><ul><li>specializing in footwear and is c...
<ul><li>Starbucks </li></ul><ul><li>It is the largest coffeehouse company in the  </li></ul><ul><li>world, based in Seattl...
<ul><li>Burger King </li></ul><ul><li>It is a global chain of hamburger fast food  </li></ul><ul><li>restaurants headquart...
<ul><li>Dunkin’ Donuts </li></ul><ul><li>It is an international brand of donut and  </li></ul><ul><li>coffee, headquartere...
<ul><li>Dell </li></ul><ul><li>Objective:  To make people connect with Dell  </li></ul><ul><li>in ways they want/ meaningf...
So what’s the BEST way to communicate on Social Media?
Two Ways to do it <ul><li>Option One: Do it yourself </li></ul><ul><ul><li>All social network tools are  FREE </li></ul></...
Lets get your brand talking! 9818450157 WRITE TO US  [email_address] [email_address] Log on to  www.cloud9media.wordpress....
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Twitter Champs - 28 most effective twitter Brands

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Have a look at the 28 most successful brands on twitter along with some insights from their official tweeters!

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Twitter Champs - 28 most effective twitter Brands

  1. 1. Cloud 9 Media A Social Media Communications Company Brand Conversations with Twitter A Review of the 28 Most Effective Brands on Twitter
  2. 2. <ul><li>Honda </li></ul><ul><li>Objective: To monitor extraordinary </li></ul><ul><li>opportunity being on twitter, to stay connected </li></ul><ul><li>with customers, to remove all the </li></ul><ul><li>misconceptions. </li></ul><ul><li>Their official tweeter, Alicia Jones believes </li></ul><ul><li>twitter is “another communication </li></ul><ul><li>tool, one that allows for a direct connection to </li></ul><ul><li>engage and respond in a way that I cannot </li></ul><ul><li>otherwise.” </li></ul><ul><li>Stats : 985 following/ 936 followers. </li></ul>Automobiles
  3. 3. <ul><li>Chevrolet </li></ul><ul><li>Objective: To connect with customers, fight </li></ul><ul><li>misconceptions, and convince people to give </li></ul><ul><li>their vehicle a test drive. </li></ul><ul><li>With their official tweeter, Adam Denison, </li></ul><ul><li>company manage media inquiries. He tweets </li></ul><ul><li>about news and exchange pics with car </li></ul><ul><li>enthusiasts. </li></ul><ul><li>Stats : 156 following/ 573 followers </li></ul>Automobiles
  4. 4. <ul><li>Ford </li></ul><ul><li>Objective : To keep up with many people </li></ul><ul><li>Who are passionate about Ford vehicles and </li></ul><ul><li>educating people of all of the great products </li></ul><ul><li>and progress they’re making. </li></ul><ul><li>With Scott Monty, official twitter, they try to </li></ul><ul><li>humanize the Ford brand and put </li></ul><ul><li>consumers in touch with Ford Employees. </li></ul><ul><li>Stats : 8425 following/8494 followers </li></ul>Automobiles
  5. 5. <ul><li>Hertz </li></ul><ul><li>Objective: To communicate with their </li></ul><ul><li>customers and clear their misconceptions and </li></ul><ul><li>doubts, if any. </li></ul><ul><li>Official twitter, Vish Malige, is trying hard to </li></ul><ul><li>engage an online audience that has chosen to </li></ul><ul><li>follow short, rapid-fire updates, or tweets, on </li></ul><ul><li>the company's latest Developments. </li></ul><ul><li>Stats : 87 following/ 82 followers. </li></ul>Car Rental
  6. 6. <ul><li>JetBlue Airways </li></ul><ul><li>Objective : To make themselves available, </li></ul><ul><li>help whenever possible, and to show that </li></ul><ul><li>their brand is built by real people who care </li></ul><ul><li>about their customers.” </li></ul><ul><li>Official twitter, Morgan Johnston, provide </li></ul><ul><li>a great way to monitor customer feedback </li></ul><ul><li>and disseminate information. He believes, </li></ul><ul><li>“ twitter is a great way to talk to many, but </li></ul><ul><li>even better for listening”. </li></ul><ul><li>Stats : 10,771 following/ 10,076 followers </li></ul>Airlines
  7. 7. <ul><li>Southwest Airlines </li></ul><ul><li>Objective : To look for promotional activities </li></ul><ul><li>via twitter through events, posting pictures </li></ul><ul><li>/videos etc </li></ul><ul><li>The official tweeter, Christi Day, provides </li></ul><ul><li>low fair offering and customer friendly- </li></ul><ul><li>twittering airline. </li></ul><ul><li>Stats : 6,085 following/ 8,287 followers </li></ul>Airlines
  8. 8. <ul><li>Luxor Las Vegas </li></ul><ul><li>Objective : To get Customer insights, </li></ul><ul><li>customer service & educating guests about </li></ul><ul><li>the new Luxor and all new offering and/or </li></ul><ul><li>special promotions. </li></ul><ul><li>Their official tweeter, Brandie with tweeting </li></ul><ul><li>help their guests make the most of their stay </li></ul><ul><li>and offer special tweeter deals. </li></ul><ul><li>Stats: 1786 following/ 1422 followers </li></ul>Hotels
  9. 9. <ul><li>Marriott International </li></ul><ul><li>Objective : To disseminate ideas and thoughts </li></ul><ul><li>about product to people who really care about </li></ul><ul><li>it. </li></ul><ul><li>Their official twitter, John Wolf put out </li></ul><ul><li>updates on hotel activities, competitions, </li></ul><ul><li>other social networking developments and </li></ul><ul><li>even a bit of genuinely interesting online PR. </li></ul><ul><li>Stats : 1,017 following/ 1,441 followers </li></ul>Hotels
  10. 10. <ul><li>Carnival Cruise </li></ul><ul><li>Objective : To stay connected with their </li></ul><ul><li>online guests, also to provide quick and </li></ul><ul><li>helpful updates on platform that people are </li></ul><ul><li>comfortable with. </li></ul><ul><li>Their official twitter , Stephanie Leavitt, is </li></ul><ul><li>providing direct connection with the </li></ul><ul><li>customers and trying hard to keep things </li></ul><ul><li>afloat. </li></ul><ul><li>Stats: 97 following/ 691 followers </li></ul>Travel
  11. 11. <ul><li>Chicago Bulls </li></ul><ul><li>Objective : To disseminate user-generated </li></ul><ul><li>information on sports news reporting and </li></ul><ul><li>commentary. </li></ul><ul><li>With official twitter, Jeremy Thum, they </li></ul><ul><li>advertise, promote and provide news to </li></ul><ul><li>fans for no price. Also it helped customers </li></ul><ul><li>to communicate with their fellow coaches, </li></ul><ul><li>athletes, and supporters. </li></ul><ul><li>Stats: 314 following/ 429 followers </li></ul>Sports
  12. 12. <ul><li>Detroit Pistol </li></ul><ul><li>Objective: To boost fan engagement with the </li></ul><ul><li>team. </li></ul><ul><li>They’re using Twitter as a part of a larger </li></ul><ul><li>social media strategy- includes a social </li></ul><ul><li>network (PostingUp), team blogs, video, etc. </li></ul><ul><li>Stats: 449 following/454 followers </li></ul>Sports
  13. 13. <ul><li>Portland Trail Blazers </li></ul><ul><li>Objective: T o engage with fans and non </li></ul><ul><li>fans, get the pulse of the universe as this </li></ul><ul><li>can lead into pushing people to and from </li></ul><ul><li>site. </li></ul><ul><li>Their official tweeter Dan, with his active </li></ul><ul><li>participation on twitter communicate </li></ul><ul><li>With their customers/ fans. </li></ul><ul><li>Stats: 814 following/ 907 followers. </li></ul>Sports
  14. 14. <ul><li>The Travel Channel </li></ul><ul><li>Travel Channel, London based company, </li></ul><ul><li>presents a uniquely panoramic and objective </li></ul><ul><li>perspective on the travel experience. </li></ul><ul><li>Objective: To communicate with their </li></ul><ul><li>customers in the best effective way. </li></ul><ul><li>Their official tweeter, Pete Dorogoff, </li></ul><ul><li>through Tweeting connect with their fans </li></ul><ul><li>directly as it allows them to reach their </li></ul><ul><li>most loyal followers in a personal way. </li></ul><ul><li>Stats: 819 following/ 1,213 followers. </li></ul>Entertainment
  15. 15. <ul><li>Comcast </li></ul><ul><li>Country’s largest provider of cable services – </li></ul><ul><li>and one of the world’s leading </li></ul><ul><li>communications companies, focused on </li></ul><ul><li>broadband cable, commerce, and content. </li></ul><ul><li>Objective: To garnered attention from all </li></ul><ul><li>media and to have multiple users on twitter </li></ul><ul><li>so that they can have them log in at the same </li></ul><ul><li>time. </li></ul><ul><li>Stats: 7,612 following/ 7,378 followers. </li></ul>Entertainment
  16. 16. <ul><li>Direct TV </li></ul><ul><li>Direct broadcast satellite service based in El </li></ul><ul><li>Segundo, California. It provides television and </li></ul><ul><li>audio services through satellite transmission. </li></ul><ul><li>Objective: To understand your challenges </li></ul><ul><li>and fans. </li></ul><ul><li>With the help of official twitter, Charles </li></ul><ul><li>Miller, they are not only listening but also </li></ul><ul><li>engaging with customers. </li></ul><ul><li>Stats: 311 following/ 787 followers </li></ul>Entertainment
  17. 17. <ul><li>TVGuide </li></ul><ul><li>Its a North American weekly magazine about </li></ul><ul><li>television programming. </li></ul><ul><li>Their official twitter, Paul Greenberg is </li></ul><ul><li>updating the account with a smattering of pop </li></ul><ul><li>culture news, TV related buzz, celebrity </li></ul><ul><li>spotting, and frequent replies to fans and </li></ul><ul><li>followers. </li></ul><ul><li>Stats: 1391 following/ 1823 followers. </li></ul>Entertainment
  18. 18. <ul><li>Wachovia </li></ul><ul><li>Based in Charlotte, North California, it </li></ul><ul><li>provides a broad range of banking, asset </li></ul><ul><li>management, wealth management, and </li></ul><ul><li>corporate and investment banking products </li></ul><ul><li>and service. </li></ul><ul><li>Objective: Their official tweeter, Matthew </li></ul><ul><li>Wadley, said they wanted to listen and </li></ul><ul><li>engage with their customers. </li></ul><ul><li>Stats: 201 following/ 1082 followers </li></ul>Finance
  19. 19. <ul><li>H&R Block </li></ul><ul><li>Its is a tax preparation company in the </li></ul><ul><li>United States. </li></ul><ul><li>Objective: To publicize positive aspects of </li></ul><ul><li>the company that are less well known. </li></ul><ul><li>Their official twitter, Paula Drum, is into </li></ul><ul><li>1:1 consumer interaction respond quickly </li></ul><ul><li>in 24/7 environment. </li></ul><ul><li>Stats: 1309 following/ 1064 followers </li></ul>Finance
  20. 20. <ul><li>The Home Depot </li></ul><ul><li>It is an American retailer of home improvement </li></ul><ul><li>and construction products and services. </li></ul><ul><li>Objective: To stay connected with customers </li></ul><ul><li>24/7 </li></ul><ul><li>Their official twitter, Sarah Molinari, is using its </li></ul><ul><li>micro-blogging, instant message technology for </li></ul><ul><li>customer service, marketing promotions, </li></ul><ul><li>advertising campaigns, brand management, and </li></ul><ul><li>loyalty-building via good old-fashioned </li></ul><ul><li>conversation conducted in the most high-tech </li></ul><ul><li>way. </li></ul><ul><li>Stats: 2,371 following/ 2,745 followers. </li></ul>Retail
  21. 21. <ul><li>American Apparel </li></ul><ul><li>It is the largest clothing manufacturer in the </li></ul><ul><li>United States. </li></ul><ul><li>Objective: To reach out to dissatisfied </li></ul><ul><li>customers, and also crowd sourcing for </li></ul><ul><li>ways to improve. </li></ul><ul><li>Stats: 1,600 following/1,633 followers </li></ul>Retail
  22. 22. <ul><li>Rubbermaid </li></ul><ul><li>Objective: To reach out to the professional </li></ul><ul><li>organizer community. </li></ul><ul><li>Their official twitter, Jim Deitzel, engage with </li></ul><ul><li>users and organizers, and even give away nice </li></ul><ul><li>little treats from time to time. </li></ul><ul><li>Stats: 881 following/882 followers </li></ul>Retail
  23. 23. <ul><li>Whole Foods </li></ul><ul><li>Whole foods are those that are unprocessed </li></ul><ul><li>and unrefined, or processed and refined as </li></ul><ul><li>little as possible before being consumed. </li></ul><ul><li>Objective: To answer customers’ questions </li></ul><ul><li>and also to hear what people have to say </li></ul><ul><li>about Whole Foods in general. </li></ul><ul><li>Stats: 17,613 following/ 16,357 followers </li></ul>Retail
  24. 24. <ul><li>Zappos </li></ul><ul><li>It is an electronic commerce company </li></ul><ul><li>specializing in footwear and is currently </li></ul><ul><li>based in Henderson, Nevada, USA. </li></ul><ul><li>Objective: To build up a reputation of </li></ul><ul><li>Stellar customer service. </li></ul><ul><li>Stats: 36,893 following/ 32,562 followers </li></ul>Retail
  25. 25. <ul><li>Starbucks </li></ul><ul><li>It is the largest coffeehouse company in the </li></ul><ul><li>world, based in Seattle, Washington, USA. </li></ul><ul><li>Objective: To help customers find resolutions </li></ul><ul><li>to their problems </li></ul><ul><li>Stats: 31,616 following/ 30,270 followers </li></ul>Food & Beverages
  26. 26. <ul><li>Burger King </li></ul><ul><li>It is a global chain of hamburger fast food </li></ul><ul><li>restaurants headquartered in Florida, United </li></ul><ul><li>States. </li></ul><ul><li>Objective: To experiment about how this </li></ul><ul><li>new hot communications tool, Twitter, works </li></ul><ul><li>with brands. </li></ul><ul><li>Stats: 858 following/ 780 followers </li></ul>Food & Beverages
  27. 27. <ul><li>Dunkin’ Donuts </li></ul><ul><li>It is an international brand of donut and </li></ul><ul><li>coffee, headquartered in Canton, </li></ul><ul><li>Massachusetts. </li></ul><ul><li>Objective: To engage directly with customer </li></ul><ul><li>and to get their opinions and feedback in real </li></ul><ul><li>time and in very authentic ways. </li></ul><ul><li>Stats: 4,421 following/ 4,291 followers </li></ul>Food & Beverages
  28. 28. <ul><li>Dell </li></ul><ul><li>Objective: To make people connect with Dell </li></ul><ul><li>in ways they want/ meaningful for them. </li></ul><ul><li>Their official twitter, Richard Binhammer, is </li></ul><ul><li>quick to respond, straight to the point, and a </li></ul><ul><li>great advocate for Dell and their other </li></ul><ul><li>Twitterers. </li></ul><ul><li>Stats: 3,150 following/ 3,016 followers </li></ul>Technology
  29. 29. So what’s the BEST way to communicate on Social Media?
  30. 30. Two Ways to do it <ul><li>Option One: Do it yourself </li></ul><ul><ul><li>All social network tools are FREE </li></ul></ul><ul><ul><li>But it’s time-consuming </li></ul></ul><ul><ul><li>You’ll need to pay someone to create the conversation </li></ul></ul><ul><ul><li>You’ll need to pay someone to monitor the conversation </li></ul></ul><ul><ul><li>If you want to respond you need to speak the ‘language’ </li></ul></ul><ul><ul><li>If you miss something, too bad </li></ul></ul><ul><ul><li>Great for small businesses without many conversations </li></ul></ul><ul><li>Option Two: Professional Social Media Communications from CLOUD 9 </li></ul><ul><ul><li>Costs around $1500-$2700 a month </li></ul></ul><ul><ul><li>No need to chase CONSUMERS , they come to you </li></ul></ul><ul><ul><li>You can see who is doing the talking </li></ul></ul><ul><ul><li>You can get advice on how to respond </li></ul></ul><ul><ul><li>You know you won’t miss anything because someone else </li></ul></ul><ul><ul><li>is doing the watching </li></ul></ul><ul><ul><li>You can benchmark against your competitors and chart data </li></ul></ul>cloud9
  31. 31. Lets get your brand talking! 9818450157 WRITE TO US [email_address] [email_address] Log on to www.cloud9media.wordpress.com

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