Hinjewadi Traffic Optimization Report

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NIPune (Net Impact Pune Professional Chapter) undertook a challenging assignment Hinjewadi Traffic Optimization (HTO) that involved work with various companies in Hinjewadi, PMC, PMPML and various other stakeholders including NGOs and CIO Pune. Here is the report of the study that describes the methodology, process, key findings and recommendations for various stakeholders.

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Hinjewadi Traffic Optimization Report

  1. 1. Net Impact Pune Hinjewadi Traffic Optimization Report 1 April, 2009
  2. 2. Contents Preface ................................................................................................................................. 4 Acknowledgements ............................................................................................................ 5 Executive Summary ............................................................................................................ 6 Background ......................................................................................................................... 7 Hinjewadi Traffic Optimization Engagement .................................................................. 11 Key Findings ..................................................................................................................... 14 General Recommendations.............................................................................................. 33 About NetImpact Pune...................................................................................................... 36 2
  3. 3. Hinjewadi InfoTech Park, the biggest IT park in Pune, currently employs approximately 55,000 professionals 3
  4. 4. Preface The Hinjewadi Traffic Optimization (HTO) Engagement has emerged as a prime example of how professional community can get involved and partner with stakeholders of the Society to create a positive change in the Environement. HTO has brought International recognition to NetImpact Pune during the NetImpact Global Conference held at the Wharton Business School, University of Pennsylvania on November 15 2008, wherein NetImpact Pune was conferred the second best chapter among the new NetImpact chapters initiated across the globe. 4
  5. 5. Acknowledgements HTO wouldn’t have seen the light of the day without the passionate and dedicated involvement of some of the socially conscious individuals in Pune. The entire team of NetImpact Pune expresses their gratitude & indebtness for the dedicated involvement of these individuals. First and foremost, we would like to thank to the thousands of people working in various organization in Hinjewadi for taking time to fill in the survey and provide us valuable data without which this report would have been meaning less. Along, with this we also owe debt of gratitude to each member of NetImpact Pune team who spent hundreds of hours over the course of HTO project, for identifying various problems and facts, meeting appropriate stakeholders and discussing various solutions to infer right recommendations that is both feasible and practical to bring positive results for the benefit of community. NetImpact Pune would like to thank Sujit Patwardhan and Ashok Srinivas of Parisar for their passionate involvement at the early stage of the HTO engagement. We also owe our thanks to Ranjit Gadgil of Janwani for his active support during the course of the engagement. Our special thanks go out to the Corporates at Hinjewadi and the Hinjewadi Industry Association for the guidance and empowerment they have provided us to steer this engagement to fruition. We would particullarly like to thank Mr. GM Rao, Madhav Kulkarni, Ms. Rucha Ambekar, Vibhuti Kumar Dubey, Sunil Advani , Mritunjay Kumar Singh, Sandeep Avdut Bacchuwar & Paramvir Paul who helped us drive the HTO engagement in their respective organizations and tap the professional community power of Hinjewadi. We would also like to thank Swarraj Kulkarni, Aamod Gokhale, and many other professional consultants for imbibing the nuggets of consulting during the course of this engagement. There have been substantial steps taken in the past during the course of the engagement to improve the traffic situation at Hinjewadi, for which NetImpact Pune would like to laud the entire Corporate community at Hinjewadi. Our special recognition goes out to Dr. Anupam Saraph, the CIO of Pune, for his visionary approach and innovative thoughts that have always kept us excited and stretched us to explore new ways to leverage the power of technology to improve the traffic situation at hand. We would also like to express our gratitude to the various Government authorities who were directly or indirectly involved in influencing the findings of the HTO engagement. Finally, we would like to thank NetImpact Central (San Fransisco) , and especially Will Morrison (Global Chapter Manager, NetImpact), and Liz Maw (Executive Director, NetImpact) for their timely assistance to leverage the global power of NetImpact. 5
  6. 6. Executive Summary This report presents the Key Findings and Recommendations for the non-profit consulting engagement undertaken by NetImpact Pune for their stakeholders to improve the traffic situation at Hinjewadi – a bustling IT Park in Pune. The stakeholders of NetImpact Pune in this engagement were the Professionals working at Hinjewadi, NGOs working for the Environment and Urban Planning sector, Corporate Firms & the Government Authorities handling the administration of Hinjewadi. NetImpact Pune christened the consulting engagement as the Hinjewadi Traffic Optimization (HTO) engagement with the following goals and objectives: • Identify the Traffic Pattern of Professionals arriving at Hinjewadi (Residence, Mode of Transport, etc) • Capture the Traffic problems faced by Professionals travelling to Hinjewadi and the solutions they propose to solve the traffic problems • Indicate the inclination of professionals to accept various innovative solutions to address the traffic problems (Car Pooling, Work from Home policy, Government Bus service, etc) With the above Engagement drivers as the force behind HTO, NetImpact Pune launched the HTO engagement with the help of Corporate Firms among the 55,000+ professionals at Hinjewadi. True to the NetImpact motto of applying business skills to create a positive change in their Society, NetImpact Pune undertook rigorous statistical analysis of the facts collected to arrive at Key Findings and actionable insights that were ultimately presented in this Consulting Report to its stakeholders to empower them in their mission of bringing positive change in the Society. Recommendation Summary To solve the traffic situation, there needs to be complimentary efforts from each of the stakeholders. On one hand, Government needs to improve their PMPML service and infrastructure as presented in the report, while on the other hand corporate firms and professionals need to support by initiating programs and taking actions that will benefit the whole community. The major things that we propose to each stakeholder are PMPML – Increase the frequency of buses to / from Hinjewadi in peak hours and initiate buses / modify routes to serve more professionals from existing 3% to 50%. Corporate Firms – Promote government bus passes alongside company bus and provide incentives to employees using shared transport (tax benefits, free parking for car pools, eco-commuter awards) Government – Improve the infrastructure, plan out multiple routes to Hinjewadi and appropriately divert the traffic on each road. Professionals – Prefer a shared transport whenever possible and create awareness among community for the same thereby supporting the traffic eco-system. 6
  7. 7. NetImpact Pune has thus succeeded in applying the power of business and the strength of technology to empower the socially active change agents in Pune to more effectively solve the traffic issues at Hinjewadi and mobilize the professional community at Hinjewadi to create awareness about the traffic situation and participate in the change. Hinjewadi Infotech Park is located at the north-west outskirts of Pune, about 5 km from Aundh / Baner. Total estimated investment of the park is 600 million and will roughly have an area of 2800 acres. 7
  8. 8. Background About Pune Pune is the second largest city after Mumbai in the state Of Maharashtra, India. It is a city with a thriving industrial centre and a population of nearly 5 million. Some of the country’s most prestigious industries are located in Pune from Industry sectors such as software, automobile, machine tools, chemicals, electrical and electronics, instrumentation and control, iron and steel, castings and forgings, telecom, packaging, auto components, material handling equipment, fuel and pumps, etc. Pune's contribution to the national exports has touched 11 per cent in 2006-07 compared with 8.9 per cent in 2005-06. Over the years, Pune has witnessed a tremendous growth in its population and traffic as exhibited by the statistics below. Fig1: Population Growth in Pune City. Fig2: Traffic Growth in Pune City Source: World Institute of Sustainable Energy The city rides mostly 2-wheelers, narrow roads and lack of public transport options are the pressing problems. 8
  9. 9. Hinjewadi – The Software Hub of Pune Think Pune and you think IT. Think IT and the first name that comes to mind is ‘Hinjewadi.’ Software exports from Pune have increased from Rs. 80 million in 1994-95 to more than Rs. 15,000 million in 2008. A lion’s share of this revenue comes from the IT companies located in Hinjewadi. Located at the north-west outskirts of Pune, about 5 km from Baner, Hinjewadi is the IT hub of Pune. The technology park at Hinjewadi houses many Indian software companies. Some of them are: Infosys, Cognizant Technologies, Wipro, TCS, KPIT Cummins, Geometric, Tech Mahindra (planned in phase 3), Persistent Systems, and AztecSoft. It also houses some small product companies such as Compulink and Starrent Networks and couple of biotech firms. The buoyant Pune IT sector employs more than 70,000 people. In addition to existing software companies, others are planning to set up operations in Pune, including software giant Microsoft, which intends to set up Rs 700-crore facility in Hinjewadi. Rajiv Gandhi Infotech Park The Hinjewadi IT Park (officially called as the Rajeev Gandhi IT Park), is a project undertaken by MIDC to promote the IT sector in Pune. It is the biggest IT Park in Pune. When completed, the Hinjewadi IT Park is expected to have an area of about 2800 acres. The estimated investment in the project is about Rs. 600 million. The whole project is being developed in phases. Here is an approximate breakdown of the phases: Fig3: Phase wise Growth of Rajiv Gandhi Infotech Park 9
  10. 10. Phase III is all set to double the Hinjewadi Infotech Park. Are we prepared? 10
  11. 11. Hinjewadi Traffic Optimization Engagement Hinjewadi has been at the forefront to witness the exponential growth in Pune, with the establishment of the Rajiv Gandhi Infotech Park. Unforeseen planning & inadequate infrastructure has proven to be insufficient to meet the demands of the burgeoning population of professionals travelling from Pune to Hinjewadi IT Park every day. NetImpact Pune realized the need to proactively come forward and work towards addressing the worsening traffic problems at Hinjewadi. They partnered with the following stakeholders to work towards improving the traffic situation at Hinjewadi: • NGOs working in the Urban Planning sector • Corporate Firms resident in Hinjewadi • Professionals travelling to Hinjewadi • Government Agencies managing the Hinjewadi jurisdiction NetImpact Pune Collaborative Model NetImpact Pune adopted the collaborative model to work towards improving the traffic situation at Hinjewadi by empowering the existing stakeholders already working towards the traffic issue by bridging the information gap between traffic situation at the ground level and their implementation prowess. This engagement to mobilize the professional community at Hinjewadi along with the social stakeholders of Pune to collectively solve the traffic problem at Hinjewadi was christened as the PMPML, is the sweet spot for approx 57% of professionals commuting to Hinjewadi, but at the moment only 3% use them!! Can we serve them their sweet spot? 11
  12. 12. HTO Engagement Approach NetImpact Pune adopted the following approach for the HTO engagement: Social Needs Analysis • Understood the strengths, functioning and requirements of the NGOs working in the Environment & Urban Planning sector Social Needs Analysis • Surveyed the traffic situation at the ground level at Hinjewadi • Created a Survey with following objectives: ∗ Identify the Traffic Pattern arriving at Hinjewadi ∗ Capture the Traffic problems faced by professionals commuting to Hinjewadi Engagement Charter ∗ Judge the inclination of professionals towards various innovative solutions to solve the traffic problems (Car Pooling, Government Bus, etc) Engagement Charter • Worked out an Engagement Charter along with our stakeholders to define the scope and expectations out of Facts Collection the HTO engagement Facts Collection • Created a Survey along with our stakeholders to achieve the objectives listed below Feasibility Statistical • With the help of NetImpact Central (California) and Study Analysis Corporates at Hinjewadi, launched the survey among 55,000+ professional community in Hinjewadi Statistical Analysis & Feasibility Study • Performed rigorous statistical analysis of the data collected to arrive at Key Findings and actionable insights HTO Report • Blended the statistical findings with the wisdom gained over qualitative and feasibility aspects through interaction with our stakeholders over the six month duration of the engagement • Arrived at Recommendations for the HTO Report 12
  13. 13. 13
  14. 14. Key Findings Key Finding # 1 – Hinjewadi Professional Community Residence Distribution Majority of professionals (39%) commuting to Hinjewadi reside in the Aundh, Baner & Pashan Belt The 55,000 professionals follow CMM level 5 quality standards at work, but their travel to Hinjewadi is bizarre! 14
  15. 15. Key Finding # 2 – Morning Commute Time to Hinjewadi Majority of professionals (64%) take half to 1 Hour to reach Hinjewadi 19% of the Professionals take more than an Hour to reach Hinjewadi Professionals residing in Hadapsar, Kondhwa, Koregaon Park, Peths, Swargate and VimanNagar take more than an hour to reach Hinjewadi 15
  16. 16. Key Finding # 3 – Evening Commute Time from Hinjewadi 47% of the Professionals take more than an Hour to reach their homes from Hinjewadi, a marked increase from the 19% of the same population in the morning Professionals residing across Pune experience an increase in time taken to reach home in the Evening 16
  17. 17. Key Finding # 4 – Morning vs. Evening Commute Time Comparison Professionals experience more time delay in the Evening than in the Morning Professionals staying in Aundh, Baner, Pashan, Deccan, Pimpri-Chinchwad and Kothrud experience a strong rise in the time taken to reach home in the evening. 17
  18. 18. Key Finding # 5 – Mode of Transport Majority of the professionals (53%) use Company Bus to travel to Hinjewadi However, a substantial 44% of them use their personal vehicles to reach Office Recommendation Launch Awareness Programs to motivate professionals to adopt Shared Transport and reduce dependency on Individual Transport 18
  19. 19. Key Finding # 5.1 – Mode of Transport vis-à-vis Location Most of the professionals from Aundh and Kothrud use Company Bus In all of the locations, professionals use Company Bus more than any other mode of transport Professionals residing from Pimpri-Chinchwad and Wakad area prefer two-wheelers more to the Company Bus Recommendation Corporates must explore opportunities to charge lower fares for using Company Buses for the professionals staying closer to Hinjewadi such that the cost of using Company Bus works out cheaper than using a two-wheeler 19
  20. 20. Key Finding # 6 – Satisfaction Index A whopping 91% of the professionals are not satisfied with the Traffic situation at Hinjewadi. Professionals travelling by their own vehicles i.e. Car and Two-wheelers were found to be more dissatisfied with the current traffic situation Professionals travelling through Government Bus seemed to be deriving more satisfaction out of their daily travel to Hinjewadi 20
  21. 21. Key Finding # 7 – Inclination to Switch to Government Bus Majority of professionals have shown inclination to switch to the Government Bus Service Professionals using Cars have shown a strong urge to switch to Government Buses, if a good quality of service provided Encouragingly, professionals using the Government Buses would like to continue the service and indicate a high satisfaction rate. 21
  22. 22. Professionals residing in Baner, Wakad, & Swargate/Katraj belt indicated the highest interest to switch to the Government Bus service 22
  23. 23. 36.5% of the Professionals reside in the Baner, Pashan, Kothrud and Swargate/Katraj belt The existing Government Bus service runs only via the Aundh route from Pune Station and Pune Municipal Corporation. The Baner, Pashan and Kothrud-Bangalore-Mumbai highway route to Hinjewadi is not existent Large percentage of professionals (75.24%) from Aundh, Pimpri-Chinchwad and Wakad- Hinjewadi belt use the Government Bus service out of the total population travelling by Government Buses Recommendation Government can immediately launch bus service as a pilot from Baner, Swargate & Wakad to Hinjewadi. In the future, more bus routes via Pashan & Kothrud-Bangalore-Mumbai highway can be established to Hinjewadi, besides the existing routes via Aundh & Pimpri-Chinchwad 23
  24. 24. Proposed Government Bus Routes from Baner to Hinjewadi Courtesy: SadakMap.com Proposed Government Bus Routes from Swargate to Hinjewadi Courtesy: SadakMap.com 24
  25. 25. Key Finding # 8 – Inclination to Switch to Car Pool Service Sizeable number of Professionals (56.6%) have expressed desire to switch to the Car Pool Service Professionals using Cars are most inclined to sharing a Car Pool Service Recommendation Corporates can leverage technology (Twitter, SMS registration) and independent low cost arrangements to encourage car pooling among their employees. Those contributing and using Car pools should be appropriately rewarded 25
  26. 26. Professionals residing in Hadapsar, Kondhwa and VimanNagar are most inclined to switch to a Car Pool Service Professionals residing in Aundh, Baner, Pashan & Deccan-Shivajinagar area wouldn’t prefer a Car Pool Service. Professionals staying closer to Hinjewadi haven’t shown interest in the adopting the Car Pool service 26
  27. 27. Key Finding # 9 – Inclination towards Flexible Timings to Work Vast majority of professional community (82.5%) preferred having flexible timings to Work Key Finding # 10 – Inclination towards Working from Home Comparatively less percentage of Professionals (69%) agreed to Work from Home Recommendation Corporates can implement policy changes like encouraging Work from Home for senior management for at-least once a week, thus reducing the traffic congestion of cars on the road Having flexible work timings can redistribute the traffic and ‘flatten’ the rush hour 27
  28. 28. Key Finding # 11 – Hinjewadi Incoming Traffic Timing Distribution Professionals arrive throughout the day to Hinjewadi, with the rush hour from 7 AM to 10 AM. Recommendation Government must increase the frequency of their Bus service to Hinjewadi from every 45 minutes (existing) to 15-20 minutes Government can run the bus services to complement the existing Company Bus during rush hours 28
  29. 29. Key Finding # 12 – Hinjewadi Outgoing Traffic Timing Distribution Professionals leave for Home from Hinjewadi throughout the day, with a larger rush hour from 5 PM to 9 PM. Recommendation Government can explore increasing the frequency of Bus service from Hinjewadi for late evening schedule supported by the much dispersed evening rush hour pattern 29
  30. 30. Key Finding # 13 –Public Demands from the Government and Car Pool Service High Frequency of Buses was the most prominent demand of the Professionals Fares did not make a significant difference, if better quality of Government Buses were provided Convenient Pickup points are the most important consideration for professionals to adopt the Car Pool Service Fares make a considerable difference, when it is considered using the Car Pool service 30
  31. 31. Key Finding # 14 –Traffic Problems faced by Professionals Traffic Congestion and Narrow Roads seems to be the most persistent traffic problems faced by the professionals 31
  32. 32. We are improving, but there is lot more to do. Listen, Implement, and ITERATE that’s the way to serve the community. 32
  33. 33. General Recommendations NetImpact Pune suggests the following Recommendations to its stakeholders based on the Key Findings of the HTO Engagement and taking the Qualitative and Feasibility aspects into consideration: Government –PMPML PMPML – Short Term Action Increase frequency of bus service - Public bus service to Hinjewadi in every 15 minutes during peak hours from high pocket regions such as Aundh, Baner ,Pashan, Wakad, and Kothrud which accounts for 70% of commuters to Hinjewadi Improved Quality of buses - Good Quality, Higher fare,point to point Bus Service to promote public transport (60% respondents prefer exclusive buses for professionals) Services - o Adequate Bus stands – PMPML should coordinate with MIDC to provide proper Bus stands in Hinjewadi Ph1 and Ph2 o Online and flexible Bus pass – Flexibility in getting bus pass say for 1 day, 1 week or monthly online pass to encourage usage of Bus service PMPML – Long Term Action Pilot launch of BRTS routes from Aunch, Kothrud, Chinchwad, and Swar Gate Introducing cashless travel through smart cards and introducing LCD Panels in Buses for generating advertising revenue Independent Board to be setup for improving Public Transport in Pune consisting of Corporate leaders and Traffic Activists 33
  34. 34. Corporate Corporate Organizations in Hinjewadi –Short Term Action Sensitize employees for usage of public transport – o Companies could increase parking charges and utilize this money for subsidizing Short Term Company Bus passes ( Refer KF on Slide# 8) o Promote PMPML bus passes at organization premises and over intranet Car Pooling – o Promote Online Car pooling systems o Parking discounts for employees who avail car pool Promote using online and other channels to publish messages / interviews of Organization leaders using public transport Launch Contest such as “Eco-Commuter” of the month to discourage private mode of transport Corporate Organizations in Hinjewadi –Long Term Action Allow Policy changes to permit Work from home for specific number of days for specific grade of people Conduct workshops and seminars to sensitize the professional community on traffic laws, adopting shared transport and other possible solutions Infrastructure Infrastructure Changes in Hinjewadi –Short Term Action Alternate route - Provide alternate road option to Hinjewadi via Shri Shiv Chhatrapati Sports Complex to Hinjewadi for people coming from Baner, Pashan and Kothrud Stop entry of Heavy slow moving vehicles during peak hours to Hinjewadi MIDC should provide proper space for making Hinjewadi Bus Depot so as to avoid parking issues for PMPML buses Introduce No parking in bottleneck areas Infrastructure Changes in Hinjewadi – Long Term Action Plan for constructing Flyover bypassing Hinjewadi Chowk directly from Wakad Satellite Township with its own residential, educational and commercial facilities for Upcoming Phases in Hinjewadi Improving Wider roads with lane demarcation to Hinjewadi by Toll Tax implementation Connecting Hinjewadi to Metro Train Service when it starts in Pune from high pocket regions as Aundh and Kothrud. This will go a long way to address traffic and pollution problem 34
  35. 35. Courtesy: SadakMap.com Professional Community Better Traffic Awareness The onus is on the Professional Community to abide by traffic rules and laws and cooperate with the local authorities to prevent unnecessary traffic jams, honking, etc Professionals must be ready for change and embrace Shared Transport solutions such as Car Pooling & Public Transport Service to reduce on the carbon point contribution to their Environment 35
  36. 36. About NetImpact Pune NetImpact is an International non-profit organization established in 1993 and spread across more than 50 countries. NetImpact Pune is a community of business professionals and leaders in Pune who utilize their business skills and network to create a positive impact in their Society. Explore more about NetImpact on www.netimpact.org Contact Us Rahul Menon Ikshwaku Sharma President – NetImpact Pune President – NetImpact Pune Tel: +91-9923718169 Tel: +91-9850904863 e-Mail: rahulpmenon@gmail.com e-Mail: iksh.sharma@gmail.com 36

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