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Digital measurement and donor management for nonprofits.
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Digital measurement and donor management for nonprofits.

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For many nonprofits, getting and using useful financial data for their communications and marketing strategy is a hard, slow and painful process. At CAUSE+E-FFECT 2012, Andrew Beeston (@niphal) …

For many nonprofits, getting and using useful financial data for their communications and marketing strategy is a hard, slow and painful process. At CAUSE+E-FFECT 2012, Andrew Beeston (@niphal) presented a new, easy, and inexpensive tool to connect online donor data to existing marketing tools so that donor management and donor care can become a reality rather than a dream.

http://www.envoyrelate.com/
http://www.brownbox.net.au/

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  • Sometimes it’s too hard to bother. Stay out of the game.
  • Instant notifications & updates
  • Instant notifications & updates
  • Instant notifications & updates
  • Instant notifications & updates
  • Instant notifications & updates
  • Instant notifications & updates
  • Instant notifications & updates
  • Instant notifications & updates
  • Transcript

    • 1. Donor management too… slow/hard/no skills?
    • 2. If you can get $ data can you use it?
    • 3. Clicks and likes alone have no $ value
    • 4. Google analyticsdata is not ‘who’
    • 5. Solution:quantify $ valueof online activity
    • 6. 3 years later
    • 7. Measure the worldThis is your income
    • 8. Measure the world Meet Joe Bloggs
    • 9. Where Joe is from
    • 10. Instant notifications & updates
    • 11. CEOMajor donor team MarketingSocial media team Software
    • 12. Useful $ datainforms strategy
    • 13. Use $ data to be relevant forintensive donor care
    • 14. Personal Connection
    • 15. :) “Dear {person} – I rang your home number and mobilethis morning as I wanted to touch base and say thank you so much for your gift online last night and for your ongoing support…”
    • 16. Out in the field.
    • 17. Email
    • 18. “I didn’t donate so why am I being thanked?” You don’t care.
    • 19. Wow you know my name. </sarcasm>You don’t really care.
    • 20. Wow you know myinteraction with your organisation. Reciprocity
    • 21. Micro Segmentation
    • 22. Relevant message viasegmentation = +300% budgeted income
    • 23. Web
    • 24. Different strokes?Customise the experience
    • 25. Average gift = ? Give $15 $20
    • 26. What’s working online?
    • 27. Measure $ data.Experiment, measure and respond.