Donor management too…  slow/hard/no skills?
If you can get $ data    can you use it?
Clicks and likes alone   have no $ value
Google analyticsdata is not ‘who’
Solution:quantify $ valueof online activity
3 years later
Measure the worldThis is your income
Measure the world Meet Joe Bloggs
Where Joe is from
Instant notifications & updates
CEOMajor donor team    MarketingSocial media team     Software
Useful $ datainforms strategy
Use $ data to   be relevant forintensive donor care
Personal Connection
:) “Dear {person} – I rang your home number and mobilethis morning as I wanted to touch base and say thank you    so much ...
Out in the field.
Email
“I didn’t donate so why am I being thanked?”    You don’t care.
Wow you know my name. </sarcasm>You don’t really care.
Wow you know myinteraction with your    organisation.    Reciprocity
Micro Segmentation
Relevant message viasegmentation = +300%  budgeted income
Web
Different strokes?Customise the experience
Average gift = ? Give $15 $20
What’s working online?
Measure $ data.Experiment, measure   and respond.
Digital measurement and donor management for nonprofits.
Digital measurement and donor management for nonprofits.
Digital measurement and donor management for nonprofits.
Digital measurement and donor management for nonprofits.
Digital measurement and donor management for nonprofits.
Digital measurement and donor management for nonprofits.
Upcoming SlideShare
Loading in...5
×

Digital measurement and donor management for nonprofits.

282

Published on

For many nonprofits, getting and using useful financial data for their communications and marketing strategy is a hard, slow and painful process. At CAUSE+E-FFECT 2012, Andrew Beeston (@niphal) presented a new, easy, and inexpensive tool to connect online donor data to existing marketing tools so that donor management and donor care can become a reality rather than a dream.

http://www.envoyrelate.com/
http://www.brownbox.net.au/

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
282
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Sometimes it’s too hard to bother. Stay out of the game.
  • Instant notifications &amp; updates
  • Instant notifications &amp; updates
  • Instant notifications &amp; updates
  • Instant notifications &amp; updates
  • Instant notifications &amp; updates
  • Instant notifications &amp; updates
  • Instant notifications &amp; updates
  • Instant notifications &amp; updates
  • Digital measurement and donor management for nonprofits.

    1. 1. Donor management too… slow/hard/no skills?
    2. 2. If you can get $ data can you use it?
    3. 3. Clicks and likes alone have no $ value
    4. 4. Google analyticsdata is not ‘who’
    5. 5. Solution:quantify $ valueof online activity
    6. 6. 3 years later
    7. 7. Measure the worldThis is your income
    8. 8. Measure the world Meet Joe Bloggs
    9. 9. Where Joe is from
    10. 10. Instant notifications & updates
    11. 11. CEOMajor donor team MarketingSocial media team Software
    12. 12. Useful $ datainforms strategy
    13. 13. Use $ data to be relevant forintensive donor care
    14. 14. Personal Connection
    15. 15. :) “Dear {person} – I rang your home number and mobilethis morning as I wanted to touch base and say thank you so much for your gift online last night and for your ongoing support…”
    16. 16. Out in the field.
    17. 17. Email
    18. 18. “I didn’t donate so why am I being thanked?” You don’t care.
    19. 19. Wow you know my name. </sarcasm>You don’t really care.
    20. 20. Wow you know myinteraction with your organisation. Reciprocity
    21. 21. Micro Segmentation
    22. 22. Relevant message viasegmentation = +300% budgeted income
    23. 23. Web
    24. 24. Different strokes?Customise the experience
    25. 25. Average gift = ? Give $15 $20
    26. 26. What’s working online?
    27. 27. Measure $ data.Experiment, measure and respond.
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×