Taking Products to Market
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Taking Products to Market

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Richard Campos's presentation to Sheffield Inventors Group on 4 July 2011. Explores every step of the way from concept, patenting, prototyping, testing, marketing and exploitation.

Richard Campos's presentation to Sheffield Inventors Group on 4 July 2011. Explores every step of the way from concept, patenting, prototyping, testing, marketing and exploitation.

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    Taking Products to Market Taking Products to Market Presentation Transcript

    • Presented by Richard Campos
    • What will you be famous for? Innovative products and services? Excellent Customer Service? Innovative thinking? The person with the longest list of patent registrations?
      • Stages of Product to Market:
        • The Idea
      Marketing Funding
        • Product Launch
      Contracts
        • Intellectual Property
        • Design
        • Model
        • Test
    • The Idea
      • The Idea
        • Ask Yourself:
          • What’s unique about what you have?
      • The Idea
        • Ask Yourself:
          • What’s unique about what you have?
          • Is anybody making it?
      • The Idea
        • Ask Yourself:
          • What’s unique about what you have?
          • Is anybody making it?
          • What problem does it solve?
      • The Idea
        • Ask Yourself:
          • What’s unique about what you have?
          • Is anybody making it?
          • What problem does it solve?
          • Is it practical?
    • Intellectual Property (IP)
      • IP
        • Do you have:
          • Ownership of the idea?
      • IP
        • Do you have:
          • Ownership of the idea?
          • Non Disclosure Agreements?
      • IP
        • Do you have:
          • Ownership of the idea?
          • Non Disclosure Agreements?
          • Patent/Design/Trade Marks filed?
    • The Design
      • Design
        • Sketch
      • Design
        • Sketch
        • Conceptual design
      • Design
        • Sketch
        • Conceptual design
        • Engineering drawings
    • Model
      • Model
        • Rapid Application Development
      • Model
        • Rapid Application Development
        • Prototype
      • Model
        • Rapid Application Development
        • Prototype
        • Demonstration
    • Test
      • Test
        • Sensible schedule
      • Test
        • Sensible schedule
        • Realistic expectations
      • Test
        • Sensible schedule
        • Realistic expectations
        • Understandable outputs
      • Test
        • Sensible schedule
        • Realistic expectations
        • Understandable outputs
        • Complexity
    • Marketing
      • Marketing
        • Who will make it?
      • Marketing
        • Who will make it?
        • Who will buy it?
      • Marketing
        • Who will make it?
        • Who will buy it?
        • How much to make/sell?
      • Marketing
        • Who will make it?
        • Who will buy it?
        • How much to make/sell?
        • How will customers find the product?
      • Marketing
        • Who will make it?
        • Who will buy it?
        • How much to make/sell?
        • How will customers find the product?
        • What are the benefits/What’s in for me?
      • Marketing
        • Who will make it?
        • Who will buy it?
        • How much to make/sell?
        • How will customers find the product?
        • What are the benefits/What’s in for me?
        • Do you have a strategy?
    • Funding
      • Funding
        • Is the IP clearly owned by the owner/inventor?
      • Funding
        • Is the IP clearly owned by the owner/inventor?
        • Are the sales projections clearly understood?
      • Funding
        • Is the IP clearly owned by the owner/inventor?
        • Are the sales projections clearly understood?
        • What are the means of achieving those sales?
    • Product Launch
      • Product Launch
        • Is:
          • Market research complete?
      • Product Launch
        • Is:
          • Market research complete?
          • Product development complete?
      • Product Launch
        • Is:
          • Market research complete?
          • Product development complete?
          • Manufacturer secured?
      • Product Launch
        • Is:
          • Market research complete?
          • Product development complete?
          • Manufacturer secured?
          • Logistics agreed?
      • Product Launch
        • Is:
          • Market research complete?
          • Product development complete?
          • Manufacturer secured?
          • Logistics agreed?
          • Documentation produced?
      • Product Launch
        • Is:
          • Market research complete?
          • Product development complete?
          • Manufacturer secured?
          • Logistics agreed?
          • Documentation produced?
          • Prospective customers aware?
      • Product Launch
        • Is:
          • Market research complete?
          • Product development complete?
          • Manufacturer secured?
          • Logistics agreed?
          • Documentation produced?
          • Prospective customers aware?
          • Risk assessment complete?
      • Product Launch
        • Is:
          • Market research complete?
          • Product development complete?
          • Manufacturer secured?
          • Logistics agreed?
          • Documentation produced?
          • Prospective customers aware?
          • Risk assessment complete?
          • The worst possible scenario planned for?
    • Contracts
      • Contracts
        • Have you:
          • Legally written T&C’s?
      • Contracts
        • Have you:
          • Legally written T&C’s?
          • Agreed and signed all contracts?
    • One last thought
    •  
    • Any Questions?