Design Basics: Arizona State University

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Basic design elements and principles, presented to a group of staff at Arizona State University

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Design Basics: Arizona State University

  1. 1. Design Basics Design for Non-Designers Anish Adalja University Technology Office Nina Kulhawy Provost Communications Group
  2. 2. Design is everywhere.
  3. 3. DESIGN - What is Design?
  4. 4. Goal of design  Catch their attention  Provide the information  Guide the viewer
  5. 5. LIKE
  6. 6. LIKE
  7. 7. I ❤ pink & orange
  8. 8. Elements  Line  Color  Texture  Typography
  9. 9. Line
  10. 10. Line Marian Bantjes: Print Magazine Cover JUL/AUG 2006
  11. 11. Line David Hellsing: CSS Zen Garden, Contemporary Nouveau
  12. 12. Line Veerle Peters: Geeky Dog
  13. 13. Color
  14. 14. Color Hue Value Saturation
  15. 15. Color C M R G B Y K light ink
  16. 16. Color
  17. 17. Color
  18. 18. Color is relative Color is cultural I ❤ pink Color is emotional & orange
  19. 19. Color Jordi Romkema: CSS Zen Garden, Pretty in Pink
  20. 20. Color Fritz Klaetke, Art Director: Dance month 1995
  21. 21. Color
  22. 22. Texture
  23. 23. Texture
  24. 24. Texture
  25. 25. Texture
  26. 26. Texture designsensory: http://www.knoxville.org/
  27. 27. Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography typography
  28. 28. Four score and seven years ago our fathers brought forth on this continent a new nation, conceived in liberty and dedicated to the proposition that all men are created equal! Now we are engaged in a great civil war, testing whether that nation or any nation so conceived and so dedicated can long endure! We are met on a great battlefield of that war! We have come to dedicate a portion of that field as a final resting-place for those who here gave their lives that that nation might live! It is altogether fitting and proper that we should do this! But in a larger sense, we cannot dedicate, we cannot consecrate, we cannot hallow this ground! The brave men, living and dead who struggled here have consecrated it far above our poor power to add or detract! The world will little note nor long remember what we say here, but it can never forget what they did here!
  29. 29. Four score and seven years ago our fathers brought forth on this continent a new nation, conceived in liberty and dedicated to the proposition that all men are created equal. Now we are engaged in a great civil war, testing whether that nation or any nation so conceived and so dedicated can long endure. We are met on a great battlefield of that war. We have come to dedicate a portion of that field as a final resting-place for those who here gave their lives that that nation might live. It is altogether fitting and proper that we should do this. But in a larger sense, we cannot dedicate, we cannot consecrate, we cannot hallow this ground. The brave men, living and dead who struggled here have consecrated it far above our poor power to add or detract. The world will little note nor long remember what we say here, but it can never forget what they did here.
  30. 30. Typography Visual Communications Senior Class 2005 and 2007 : School of Design Senior Show
  31. 31. Elements  Line  Color  Texture  Typography
  32. 32. Principles  Balance  Rhythm  Proportion  Dominance  Unity
  33. 33. Balance Symmetry
  34. 34. Balance Asymmetry
  35. 35. BALANCE - Symmetrical
  36. 36. BALANCE - Symmetrical
  37. 37. BALANCE - Asymmetrical
  38. 38. BALANCE - Radial
  39. 39. Rhythm
  40. 40. RHYTHM - Regular
  41. 41. RHYTHM - Flowing
  42. 42. RHYTHM - Flowing
  43. 43. Proportion
  44. 44. PROPORTION - Intro
  45. 45. PROPORTION - Intro
  46. 46. PROPORTION
  47. 47. PROPORTION
  48. 48. Dominance
  49. 49. DOMINANCE
  50. 50. DOMINANCE
  51. 51. DOMINANCE
  52. 52. Unity
  53. 53. UNITY
  54. 54. UNITY
  55. 55. Yea, but where do I go for…  photos?* Istockphoto.com Stockxchange ASU’s Image Folio ASU Library University Collection  color palettes? Color Scheme Generator Color Blender Color Palette Generator *use photos legally all the time, http://www.creativecommons.org
  56. 56. Yea, but where do I go for…  the latest design news? AIGA Speakup Be A Design Group Design Observer  ASU’s info? Communication Guide ASU Designers Blog
  57. 57. I want more!  Books, Magazines Communication Arts Magazine DIY: Design It Yourself by Ellen Lupton History of Graphic Design by Phillip Meggs How Design Magazine The Non-Designer's Design Book by Robin Williams  Websites http://www.lynda.com http://graphicdesign.about.com
  58. 58. Design Basics Design for Non-Designers Anish Adalja University Technology Office Nina Kulhawy Provost Communications Group

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