Design Basics: Arizona State University

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    Design Basics: Arizona State University - Presentation Transcript

    1. Design Basics Design for Non-Designers Anish Adalja University Technology Office Nina Kulhawy Provost Communications Group
    2. Design is everywhere.
    3. DESIGN - What is Design?
    4. Goal of design  Catch their attention  Provide the information  Guide the viewer
    5. LIKE
    6. LIKE
    7. I ❤ pink & orange
    8. Elements  Line  Color  Texture  Typography
    9. Line
    10. Line Marian Bantjes: Print Magazine Cover JUL/AUG 2006
    11. Line David Hellsing: CSS Zen Garden, Contemporary Nouveau
    12. Line Veerle Peters: Geeky Dog
    13. Color
    14. Color Hue Value Saturation
    15. Color C M R G B Y K light ink
    16. Color
    17. Color
    18. Color is relative Color is cultural I ❤ pink Color is emotional & orange
    19. Color Jordi Romkema: CSS Zen Garden, Pretty in Pink
    20. Color Fritz Klaetke, Art Director: Dance month 1995
    21. Color
    22. Texture
    23. Texture
    24. Texture
    25. Texture
    26. Texture designsensory: http://www.knoxville.org/
    27. Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography typography
    28. Four score and seven years ago our fathers brought forth on this continent a new nation, conceived in liberty and dedicated to the proposition that all men are created equal! Now we are engaged in a great civil war, testing whether that nation or any nation so conceived and so dedicated can long endure! We are met on a great battlefield of that war! We have come to dedicate a portion of that field as a final resting-place for those who here gave their lives that that nation might live! It is altogether fitting and proper that we should do this! But in a larger sense, we cannot dedicate, we cannot consecrate, we cannot hallow this ground! The brave men, living and dead who struggled here have consecrated it far above our poor power to add or detract! The world will little note nor long remember what we say here, but it can never forget what they did here!
    29. Four score and seven years ago our fathers brought forth on this continent a new nation, conceived in liberty and dedicated to the proposition that all men are created equal. Now we are engaged in a great civil war, testing whether that nation or any nation so conceived and so dedicated can long endure. We are met on a great battlefield of that war. We have come to dedicate a portion of that field as a final resting-place for those who here gave their lives that that nation might live. It is altogether fitting and proper that we should do this. But in a larger sense, we cannot dedicate, we cannot consecrate, we cannot hallow this ground. The brave men, living and dead who struggled here have consecrated it far above our poor power to add or detract. The world will little note nor long remember what we say here, but it can never forget what they did here.
    30. Typography Visual Communications Senior Class 2005 and 2007 : School of Design Senior Show
    31. Elements  Line  Color  Texture  Typography
    32. Principles  Balance  Rhythm  Proportion  Dominance  Unity
    33. Balance Symmetry
    34. Balance Asymmetry
    35. BALANCE - Symmetrical
    36. BALANCE - Symmetrical
    37. BALANCE - Asymmetrical
    38. BALANCE - Radial
    39. Rhythm
    40. RHYTHM - Regular
    41. RHYTHM - Flowing
    42. RHYTHM - Flowing
    43. Proportion
    44. PROPORTION - Intro
    45. PROPORTION - Intro
    46. PROPORTION
    47. PROPORTION
    48. Dominance
    49. DOMINANCE
    50. DOMINANCE
    51. DOMINANCE
    52. Unity
    53. UNITY
    54. UNITY
    55. Yea, but where do I go for…  photos?* Istockphoto.com Stockxchange ASU’s Image Folio ASU Library University Collection  color palettes? Color Scheme Generator Color Blender Color Palette Generator *use photos legally all the time, http://www.creativecommons.org
    56. Yea, but where do I go for…  the latest design news? AIGA Speakup Be A Design Group Design Observer  ASU’s info? Communication Guide ASU Designers Blog
    57. I want more!  Books, Magazines Communication Arts Magazine DIY: Design It Yourself by Ellen Lupton History of Graphic Design by Phillip Meggs How Design Magazine The Non-Designer's Design Book by Robin Williams  Websites http://www.lynda.com http://graphicdesign.about.com
    58. Design Basics Design for Non-Designers Anish Adalja University Technology Office Nina Kulhawy Provost Communications Group

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