Design Basics: Arizona State University

Design Basics Design for Non-Designers Anish Adalja University Technology Ofﬁce Nina Kulhawy Provost Communications Group

Design is everywhere.

DESIGN - What is Design?

Goal of design  Catch their attention  Provide the information  Guide the viewer

LIKE

I ❤ pink & orange

Elements  Line  Color  Texture  Typography

Line

Line Marian Bantjes: Print Magazine Cover JUL/AUG 2006

Line David Hellsing: CSS Zen Garden, Contemporary Nouveau

Line Veerle Peters: Geeky Dog

Color

Color Hue Value Saturation

Color C M R G B Y K light ink

Color

Color is relative Color is cultural I ❤ pink Color is emotional & orange

Color Jordi Romkema: CSS Zen Garden, Pretty in Pink

Color Fritz Klaetke, Art Director: Dance month 1995

Color

Texture

Texture designsensory: http://www.knoxville.org/

Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography typography

Four score and seven years ago our fathers brought forth on this continent a new nation, conceived in liberty and dedicated to the proposition that all men are created equal! Now we are engaged in a great civil war, testing whether that nation or any nation so conceived and so dedicated can long endure! We are met on a great battlefield of that war! We have come to dedicate a portion of that field as a final resting-place for those who here gave their lives that that nation might live! It is altogether fitting and proper that we should do this! But in a larger sense, we cannot dedicate, we cannot consecrate, we cannot hallow this ground! The brave men, living and dead who struggled here have consecrated it far above our poor power to add or detract! The world will little note nor long remember what we say here, but it can never forget what they did here!

Four score and seven years ago our fathers brought forth on this continent a new nation, conceived in liberty and dedicated to the proposition that all men are created equal. Now we are engaged in a great civil war, testing whether that nation or any nation so conceived and so dedicated can long endure. We are met on a great battlefield of that war. We have come to dedicate a portion of that field as a final resting-place for those who here gave their lives that that nation might live. It is altogether fitting and proper that we should do this. But in a larger sense, we cannot dedicate, we cannot consecrate, we cannot hallow this ground. The brave men, living and dead who struggled here have consecrated it far above our poor power to add or detract. The world will little note nor long remember what we say here, but it can never forget what they did here.

Typography Visual Communications Senior Class 2005 and 2007 : School of Design Senior Show

Elements  Line  Color  Texture  Typography

Principles  Balance  Rhythm  Proportion  Dominance  Unity

Balance Symmetry

Balance Asymmetry

BALANCE - Symmetrical

BALANCE - Asymmetrical

BALANCE - Radial

Rhythm

RHYTHM - Regular

RHYTHM - Flowing

Proportion

PROPORTION - Intro

PROPORTION

Dominance

DOMINANCE

Unity

UNITY

Yea, but where do I go for…  photos?* Istockphoto.com Stockxchange ASU’s Image Folio ASU Library University Collection  color palettes? Color Scheme Generator Color Blender Color Palette Generator *use photos legally all the time, http://www.creativecommons.org

Yea, but where do I go for…  the latest design news? AIGA Speakup Be A Design Group Design Observer  ASU’s info? Communication Guide ASU Designers Blog

I want more!  Books, Magazines Communication Arts Magazine DIY: Design It Yourself by Ellen Lupton History of Graphic Design by Phillip Meggs How Design Magazine The Non-Designer's Design Book by Robin Williams  Websites http://www.lynda.com http://graphicdesign.about.com

Design Basics Design for Non-Designers Anish Adalja University Technology Ofﬁce Nina Kulhawy Provost Communications Group

Design Basics: Arizona State University

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