Russian Cigarette Market Research
Upcoming SlideShare
Loading in...5
×
 

Russian Cigarette Market Research

on

  • 3,523 views

Review on cigarette market of South FD in Russia based on purchase register. Highlights of general trends of Russian cigarette market as a bonus.

Review on cigarette market of South FD in Russia based on purchase register. Highlights of general trends of Russian cigarette market as a bonus.

Statistics

Views

Total Views
3,523
Views on SlideShare
3,512
Embed Views
11

Actions

Likes
4
Downloads
99
Comments
1

3 Embeds 11

http://www.slideshare.net 8
http://www.linkedin.com 2
http://duckduckgo.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Russian Cigarette Market Research Russian Cigarette Market Research Presentation Transcript

  • CIGARETTE MARKET 2008 RUSSIA ALLIANCE MAJOR SOUTH FEDERAL DISTRICT research by
  • ALLIANCE MAJOR MARKET RESEARCH COMPANY SINCE 1994 ROSTOV-ON-DON SOUTH FD of RUSSIA www.allianc.ru [email_address]
  • GENERAL MARKET PERFORMANCE RUSSIA
  • CONSUMER BASE* MALE FEMALE 31% 65 % MALE & FEMALE 46% * data of Rospotrebnadzor, early 2008
  • early start of consumption * 80% of men and 50% of women started to smoke before they were 18 * data of Rospotrebnadzor, early 2008
  • RUSSIAN CIGARETTE MARKET MATURE growing in value faster than in volume SATURATED showing distinct overproduction
  • KEY MARKET TRENDS 2008
  • SLOW-DOWN of INCOME GROWTH driven by global financial crisis - slower uptrade (young consumers) or even downtrade (elder consumers) - reducing consumption frequency/volume
  • WHO FCTC accessioned by Russia in 2008 - heavier control over advertising and sales - higher excises - training of anti-smoking public opinion
  • HEALTH & WELLNESS getting increasingly popular in Russia - increasingly high popularity of super light offerings especially among young female consumers - amplified impact of anti-tobacco social programs - alleviating of smoking takeup influence factors such as peer pressure, parental smoking and advertising
  • HOWEVER, IMPORTANT PSYCHOLOGICAL ASPECTS of SMOKING - anti-stress - indulging make it a lasting habit hard to quit
  • CONSUMER PREFERENCES in South Federal District of Russia
  • THE REVIEW IS BASED ON PURCHASE REGISTER* wave 1 held in MARCH 2008 covered CONVENIENCE RETAIL (kiosks, independent stores, etc) wave 2 held in AUGUST 2008 covered RETAIL CHAINS (supermarkets) * representative sample; details on sample size, geography and register methodology available on request
  • GENDER / AGE* * total sample wave 1; deviations in wave 2 insignificant
  • AGE GROUPS* * total sample wave 1; deviations in wave 2 insignificant
  • CIGARETTE TYPES* * total sample wave 1; deviations in wave 2 insignificant
  • CIGARETTE TYPES* * wave 1; deviations in wave 2 insignificant
  • PRICE CATEGORIES
  • PRICE CATEGORIES* * total sample wave 1; deviations in wave 2 mainly relate to value and super premium segments however general trend is the same
  • KEY OPERATORS* * total sample wave 2; deviations in wave 1 relate to larger shares of Gallaher and Donskoj Tabak with correspondingly smaller shares of Philip Morris , JTI and BAT
  • KEY BRANDS* * total sample wave 2; deviations in wave 1 relate to smaller shares of above premium, premium and some medium brands (mainly Winston) with respectively larger shares of value, low filter and most of medium brands
    • earlier smoking startup ;
    • even gender distribution of young consumer base (under 30) while in senior age groups male smokers increasingly dominate ;
    • higher popularity of super light and light cigarettes of above premium , premium and medium price categories among young consumers (under 40) .
    CHANGE OF CONSUMPTION PATTERN
  • please contact ALLIANCE MAJOR at alliancm@aaanet.ru www.allianc.ru CREDITS all wonderful pictures are taken from Flickr.com great thanks to the artists and their models FOR MORE DETAILS ON THIS RESEARCH PROJECT