Game Tuning And Design Tips Iphone Apps Todajima 20090604

Introduction to Game Tuning and Design Tips for iPhone Apps Ninjava Meeting 2009/06/04 Taisuke Odajima

Who am I? • My name is Taisuke Odajima • Former employee of Sarugakucho, a Game Tuning Company • Actually helping the business operation of APPLIYA

Today’s topics • Introduction to game tuning • Design tips of iPhone apps • Overview of iPhone apps market

Introduction to game tuning

Core Concept of game tuning Improve game quality to ﬁt various needs from different types of consumers. Main topics: -Game design -Usability

Game design key points

Game design key points Convincing objectives Create player motivation Offer rewards Create connection between player and the characters

Game design key points Final goal Passing point Passing point p g e in Passing point e t K va s ti ser o u Passing point m e th

Game design key points Culturalize Appropriate to the main target Choice of the platform Adjust learning curve

Game design key points “Less is more”

Usability key points

Usability key points Emphasized reactions Make things explicit Use animations Draw attention to what the player has to do next

Usability key points Don’t change the control Be consistent Same color same meaning

Usability key points Always react to user’s input

Usability key points Don’t forget to use “sounds”

A perfect example

Design tips of iPhone apps

Cardinal Rules Easy to understand Record oriented Addiction Short round Sure progress

Rule 1: Easy to understand Simple rule Simple control Clear obejective

Rule 2: Record oriented Remind record Easy to compare Intuitive score

Rule 3: Short round Can play anytime Want to repeat Can show to friend

Rule 4: Sure progress More than luck Open to anyone Time > Skill

Other tips • Make sure the user can resume game • No time rag after user’s input • All necessary information inside the app • Make the user want to show the app to friends

Overview of iPhone apps market

Most sustainable apps in Japan Stabilize Apr. 2009

Most sustainable apps in US Stabilize Jan. 2009

Number 1 app in Japan 15 days max, mostly less than 10 days

Number 1 app in Japan FingerPiano 2008/11/14 2008/11/29 15 WifiTrak 2009/02/12 2009/04/25 13 LCD Clock 2008/12/07 2008/12/18 12 Wobble 2009/01/30 2009/02/11 10 2009/04/14 2009/04/24 10 Flight Control 2009/04/05 2009/04/13 9 Top 100s by Year 2008/11/05 2008/11/13 9 Enigmo 2009/04/30 2009/05/08 8 iClouds 2008/10/27 2008/11/03 8 2009/05/14 2009/05/21 8

Number 1 app in US Usually more than 10 days, can go more than 25days

Number 1 app in US Flight Control 2009/03/29 2009/04/23 25 The Moron Test 2009/05/05 2009/05/28 24 Pocket God 2009/03/06 2009/03/28 21 Ocarina 2008/11/12 2008/12/01 19 Enigmo 2008/12/02 2008/12/19 18 iShoot 2009/01/13 2009/02/07 18 Moto Chaser 2008/10/21 2008/11/05 16 iFart Mobile 2008/12/23 2009/01/12 10 StickWars - 2009/04/24 2009/05/04 10 Siege LightBike 2009/02/08 2009/02/16 9

Top 100 apps genre in Japan

Top 100 apps genre in US

Pricing

Average price of top 100 titles Japan US

TOP 100 apps price Japan

TOP 100 apps price Japan US

TOP 10 apps price Japan

TOP 10 apps price Japan US

Options to consider • Sell a lot for a cheap price in the US • Sell small but for an expensive price in Japan

APPLIYA’s strategy

Basic plan Contents Application Platform (Engine) APP

Engines we have

Reward to the developers Application Platform (Engine) Many apps using same application platform

Reward to the developers Pay the developer based on the accumulated DL

Thank you for listening todajima@appliya-inc.com

Game Tuning And Design Tips Iphone Apps Todajima 20090604

by ninjava on Jun 09, 2009

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Game Tuning And Design Tips Iphone Apps Todajima 20090604 — Presentation Transcript