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Search Engine Optimization
What is SEO? Process of improving the volume / quality of traffic to  a web site from search engines via "natural" or un-...
Natural Listings Vs. Paid Results                                     Paid Results (PPC Advertising)    Natural Listings (...
Why SEO is important fromMarketer’s point of view?SEO   pulls more traffic than PPCNatural   listings are perceived to b...
What NOT to do in SEO!!!Do  NOT spam the search engines or you could be banned! ◦ Keyword stacking or stuffing, unrelated...
Sample Site Analysis
Sample Site Analysis
Sample Site Analysis  Page                 Description / Recommendation  AreaPage Title   All page titles are “Aegis Metal...
SEO methods1.          On Page Optimization     i.      Meta data     ii.     Heading Summary     iii.    Image summary2. ...
Competitor’s analysis ◦   Find all related websites. ◦   Find their popularity ◦   Find how many sites link them. ◦   How ...
Metadata   Meta Description is too long: 246 characters(>150)   High number of meta keywords: 14(>10)Page Title         ...
Heading Summary  ◦ No HeadingsImage Summary  ◦ Total images found: 6, 5 images dont have ALT text.Google Page Rank: 8G...
Metadata     Meta Description is too long: 324 characters(>150)     High number of meta keywords: 41(>10)Page Title     ...
Heading Summary  ◦ Total headings: 8Image Summary  ◦ Total images found: 35, 8 images dont have ALT    text.Google Page...
Competitive Analysis         Google Google                           TrafficSite     Page   Indexed              Inbound L...
Metadata   Pagetitle is within recommended length of 70 characters   Meta Description is within recommended length of 15...
Heading Summary  ◦ Total headings found: 18Image Summary  ◦ Total images found: 10Google Page Rank: 6Google Indexed Pa...
Metadata    Meta Description is too long: 209>150    High Number Of Meta Keywords: 30>10    Page Title is too long: 84>...
Image Summary  ◦ Total images found: 34 , 14 image(s) dont have ALT    text. Google Page Rank: 5Google Indexed Pages : ...
Webmaster Guidelines - GoogleDesign and content guidelinesTechnical guidelinesQuality guidelines
Yahoo SEO ToolsOverture  Keyword Selector ToolOverture View Bids ToolYahoo! Site ExplorerYahoo! MindsetYahoo! Advance...
MSN SEO ToolsKeyword  Search Funnel ToolDemographic Prediction ToolOnline Commercial Intention Detection ToolSearch Re...
Search for “MBA” on Google
Bing
Yahoo
AltaVista
What is Seo?
What is Seo?
What is Seo?
What is Seo?
What is Seo?
What is Seo?
What is Seo?
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What is Seo?

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A short and crisp description of Search Engine Optimization explained for begineers and first timers.

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Transcript of "What is Seo?"

  1. 1. Search Engine Optimization
  2. 2. What is SEO? Process of improving the volume / quality of traffic to a web site from search engines via "natural" or un-paid search results. Search Engine Marketing
  3. 3. Natural Listings Vs. Paid Results Paid Results (PPC Advertising) Natural Listings (By SEO Work)
  4. 4. Why SEO is important fromMarketer’s point of view?SEO pulls more traffic than PPCNatural listings are perceived to be non- biasedSEO gives better ROI than any other marketing mediumSEO helps in creating online brandNo bidding wars
  5. 5. What NOT to do in SEO!!!Do NOT spam the search engines or you could be banned! ◦ Keyword stacking or stuffing, unrelated keywords ◦ Hidden text and links, tiny text (under 10pt) ◦ Duplicating pages and sites (same content, different URLs) ◦ Doorway/Gateway/Ghost pages – overly optimized, well-ranked pages that redirect to “real” site. ◦ Page redirects (with Refresh Meta tag)
  6. 6. Sample Site Analysis
  7. 7. Sample Site Analysis
  8. 8. Sample Site Analysis Page Description / Recommendation AreaPage Title All page titles are “Aegis Metal Framing.” Each page should have a unique, focused title relevant to the content and should incorporate specific keywords. Make the title read like a newspaper headline. Don’t target your company name.Section A These navigation buttons are graphics and will not be read by the crawlers. Include a second, text navigation system at the bottom of the page for the crawlers.Section B This is the only text on the home page that the crawler can read. Unfortunately it is a 9 point font. Some search engines consider very small fonts (below 10 point) to be spam and will ignore it. The font should be increased to 10 or 11 point.Section C This is the site navigation menu. All items are graphics (rather than text) and are ignored by the crawlers. Include a second, text navigation system at the bottom of the page for the crawlers.Section D This company contact information is important, but it isn’t indexed since it is a graphic. This should be changed to plain text.
  9. 9. SEO methods1. On Page Optimization i. Meta data ii. Heading Summary iii. Image summary2. Off Page Optimization i. Domain info ii. Page Rank iii. Indexed pages iv. Last Crawled date v. Traffic Rank vi. Inbound Links vii. Directory Submission viii. RSS Feed
  10. 10. Competitor’s analysis ◦ Find all related websites. ◦ Find their popularity ◦ Find how many sites link them. ◦ How many pages the website has indexed in the search engine.
  11. 11. Metadata  Meta Description is too long: 246 characters(>150)  High number of meta keywords: 14(>10)Page Title eBay - New & used electronics, cars, apparel, collectibles, sporting goods & more at low pricesMeta Description Buy and sell electronics, cars, clothing, apparel, collectibles, sporting goods, digital cameras, and everything else on eBay, the worlds online marketplace. Sign up and begin to buy and sell - auction or buy it now - almost anything on eBay.comMeta Keywords eBay, electronics, cars, clothing, apparel, collectibles, sporting goods, digital cameras, antiques, tickets, jewellery, online shopping, auction, online auction
  12. 12. Heading Summary ◦ No HeadingsImage Summary ◦ Total images found: 6, 5 images dont have ALT text.Google Page Rank: 8Google Indexed Pages : 51Last Google Crawl Date: January 06, 2010Traffic Rank: 23, Top 0.01%Inbound Links: 2,29,85,085Directory:Yahoo, DMOZRSS Feed: Not Found
  13. 13. Metadata  Meta Description is too long: 324 characters(>150)  High number of meta keywords: 41(>10)Page Title Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & moreMeta Description Online shopping from the earths biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel & accessories, shoes, jewellery, tools & hardware, house wares, furniture, sporting goods, beauty & personal care, broadband & dsl, gourmet...Meta Keywords Amazon, Amazon.com, Books ,Online Shopping, book store, Magazine, Subscription, Music, CDs, DVDs, Videos, Electronics, Video Games, Computers, Cell phones, Toys, Games, Apparel, Accessories, Shoes, Jewelry, Watches, Office Products, Sports & Outdoors, Sporting Goods, Baby products, Health, Personal Care, Beauty, Home...
  14. 14. Heading Summary ◦ Total headings: 8Image Summary ◦ Total images found: 35, 8 images dont have ALT text.Google Page Rank: 9Google Indexed Pages :  156,000,000Last Google Crawl Date: January 9, 2010Traffic Rank: 19, Top 0.01%Inbound Links: 118,998,946Directory: Yahoo, DMOZRSS Feed: Found
  15. 15. Competitive Analysis Google Google TrafficSite Page Indexed Inbound Links Rank Rank PageseBay 8 51 23 22,985,085amazon 9 156,000,000 19 118,998,946
  16. 16. Metadata  Pagetitle is within recommended length of 70 characters  Meta Description is within recommended length of 150  No meta keyword foundPage Title PaGaLGuY.com - Indias biggest CAT 2009, MBA websiteMeta Description Indias biggest CAT 2009, MBA websiteMeta Keywords Missing
  17. 17. Heading Summary ◦ Total headings found: 18Image Summary ◦ Total images found: 10Google Page Rank: 6Google Indexed Pages : 152,000Last Google Crawl Date: January 10, 2010Traffic Rank:6074, Top 0.02%Inbound Links: 4618Directory: Yahoo, DMOZRSS Feed: Found
  18. 18. Metadata  Meta Description is too long: 209>150  High Number Of Meta Keywords: 30>10  Page Title is too long: 84>70Page Title CoolAvenues: CAT 2009, MBA Jobs, MBA Admissions, GMAT, MBA Forum, CAT, XAT, SNAP,CFAMeta CoolAvenues is complete portal for MBAs inDescription business school, MBAs applying to business school and MBA recent business school graduates. CoolAvenues covers business, career, and lifestyle for the MBA community.Meta MBA, CoolAvenues, Business, Business school, MBAKeywords jobs, MBA career, MBA interview, Business degree, MBA program, Online mba, MBA online, Top business schools, Best business schools, Business week magazine, MBA students, Business Management, Business students.
  19. 19. Image Summary ◦ Total images found: 34 , 14 image(s) dont have ALT text. Google Page Rank: 5Google Indexed Pages : 22,000Last Google Crawl Date: January 07, 2010Traffic Rank:24920, Top 0.08%Inbound Links: 767Directory: Yahoo, DMOZDomain Info: Domain Age- 10years
  20. 20. Webmaster Guidelines - GoogleDesign and content guidelinesTechnical guidelinesQuality guidelines
  21. 21. Yahoo SEO ToolsOverture Keyword Selector ToolOverture View Bids ToolYahoo! Site ExplorerYahoo! MindsetYahoo! Advanced Search PageYahoo! Buzz
  22. 22. MSN SEO ToolsKeyword Search Funnel ToolDemographic Prediction ToolOnline Commercial Intention Detection ToolSearch Result Clustering Tool
  23. 23. Search for “MBA” on Google
  24. 24. Bing
  25. 25. Yahoo
  26. 26. AltaVista
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