Fashion industry M.5/2

Uploaded on


  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Fashion Industry
  • 2. By Patthomporn Putthasri #15 Juthamart Sirithanasub #24 Kulnapha Wisaswongsa
  • 3. Fashion magazines: Growing popularity, growing market • Thailand's leading fashion magazines are expanding into male fashion too & getting closer to readers via events, apps & festivals.
  • 4. The fashion that popular in this year is: • ELLE
  • 5. • Marie Claire
  • 6. • Cleo
  • 7. 'Elle' topson women's market • Post International Media (Post IM) is set to expand its leadership position in the women's magazine segment despite increased competition in the market. • The chief operating officer of Post Publishing Plc, said the company's position in this market is "very strong."
  • 8. • Elle, the market leader for fashion magazines, has seen its profits jump by 50% to date this year. • Cleo remains the country's bestselling title, while Marie Claire has enjoyed a 12% increase in circulation revenue over the first eight months this year.
  • 9. • The three titles give the company a 24% advertising market share in the women's magazine segment. In terms of advertising revenue, Elle has seen growth of 13%, Cleo 6% and Marie Claire 30% this year.
  • 10. • In the pipeline are fashion events to be held in collaboration with leading shopping centres to complement the main once-a-year Elle Fashion Week and a fashion film festival, Ms Sirimon revealed.
  • 11. • For next year, Post IM is looking to explore the men's magazines market and add at least five international titles to its lineup. • Post IM's profit rose by 22% yearon-year in the first eight months.
  • 12. Vocabulary • market segment - a group of possible customers who are similar in income, age, habits, likes and dislikes • remarkable - unusual or special and therefore surprising and worth mentioning; noteworthy, impressive, surprising
  • 13. • readership base - loyal readers (who always buy and read the magazine) • age bracket - a range of ages • revenue - income from taxes or business activities • strategy - a plan to achieve long term goals
  • 14. • arbiter - the one who decides what is good, right, acceptable; the judge • collaboration - when people work together to achieve a goal • revealed - made known or showed something that was surprising or that was previously secret
  • 15. • add to line-up - add to the company's product line. • year-on-year - a period this year compared to the same period last year.
  • 16. References • (Source: Bangkok Post, Economics, MAGAZINES, 'Elle' tops on women's market, 28/09/2012, Post Reporters, link)