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Social Media: an Obligation, an Opportunity, or a Threat

by on Nov 06, 2012

  • 229 views

Is online social media really a threat, or a great opportunity. ...

Is online social media really a threat, or a great opportunity.

This presentation aims to:
1) Discuss the social media landscape as it stands with reference to public networks and common conceptions
2) Show how a social network resonates as a model for associations and their goals
3) Look at how private and public social networks can become a threat to an association, with examples
4) Cover using a private social network for an association and how to get the best from it
5) Show how to use the best of both (private & public social networks)

Case studies from outside of the membership sector will include:

- Channel 4
- Nokia

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Social Media:  an Obligation, an Opportunity, or a Threat Social Media: an Obligation, an Opportunity, or a Threat Presentation Transcript