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How the Auraria Library went mobile in the summer of 2011

How the Auraria Library went mobile in the summer of 2011

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  • We knew where to focus our efforts on developing and adapting content…much more on that follows
  • Report for the past month, July 8-August 9; shows viewed content
  • Point out “percent mobile”; shows total of traffic in upper left AND specific devices
  • Transcript

    • 1. Auraria Library Goes Mobile
      Nina McHaleMissouri State Library Technology Institute
      August 10 2011
    • 2. Our Agenda
      About the Auraria Library and its Web Presence
      Mobile Project Timeline
      Mobile Content Philosophy & Strategy
      Gathering Data
      Quantitative Data: Mobile Web Statistics
      Qualitative Data: “One Question” Survey Results
      Choosing a Development Platform: jQuery Mobile Framework
      Selecting and Massaging Existing Web Content
      What’s Next?
      Future Developments
    • 3. About the Auraria Library
      Academic library near downtown Denver serving three schools:
      Community College of Denver
      Metropolitan State College of Denver
      University of Colorado Denver
      Total community size: ~50,000 (all students, faculty & staff)
      Fall 2010 FTE: 20,638
      Commuter campus has many part-time and returning students
      ~6,000 visits per day, brick and click
      Web staff (Library IT Division)
      Web Librarian
      Web Programmer
      Dozens of content developers in Research & Information Services
    • 4. Web Site Information
      Full library web site:
      Mobile development site:
      Mobile production site (future URL, launching August 15th):
    • 5. Mobile Timeline
      Fall 2010: Mobile Investigate
      Mobile Technology/Web Services Task Group
      Spring 2011: Data Gathering
      Mobile Analytics
      “One Question” Survey
      Summer 2011: Development
      Choose a platform
      Identify/modify/create (when necessary) content
      Fall 2011: Beta Launch
      Rollout to library staff and users for fall semester (August 15th)
      Usability testing (planned for November)
    • 6. Auraria LibraryMobile Site Philosophy
      We aim to adapt existing site design architecture of the library's main site, prioritizing content and adapting and removing that content which does not lend itself to use on a mobile device. A "full site" redirect will be available on every screen so that users can opt to view the full, non-optimized site at any time.
    • 7. Auraria LibraryMobile Content Strategy
      Create a mobile site, but not apps (for now?)
      Purchase AirPAC (Innovative Interfaces, Inc.)
      Optimize content for mobile by:
      Prioritizing resources (i.e., databases, LibGuides)
      Reformatting data in existing web site for mobile display (i.e., staff directory)
      Using RSS to pull data from existing web site to populate mobile site (i.e., Library FYI)
    • 8. Quantitative Data:Mobile Web Statistics
      We have access to web statistics about use of our web site on mobile devicesfrom October 2009-present (Google Analytics).
      Web statistics are particularly helpful in telling us what content our users visit on their mobile devices; we know where they’ve been.
      Top content is frequently:
      Library hours
      Databases A-Z
      Library directions/maps
      Links to/information about the library
    • 9. Two Tools for Gathering Mobile Statistics
      Google Analytics
      Free! (requires Gmail account)
      Began offering mobile-specific data in October 2009
      Custom reports (“dimensions”) provide mobile-specific reports
      Percent Mobile
      Full version free for non-profits (sign up, then indicate that you are non-profit for access to the full version)
      Provides and displays data more specific to mobile use of sites
      Kewl feature: shows pictures of the devices that patrons are using
    • 10. Sample Google Analytics Report(shows top mobile content)
    • 11. Sample Percent Mobile Report(shows pictures of devices used)
    • 12. Quantitative Data:Mobile “One Question” Survey Results
      "What would you like to be able to do on your phone or mobile device at the Library's web site?”
      Survey posted from April 21st-May 31st 2011
      30 “real” results (graph summary and some responses follow)
      Survey limitations:
      Not posted very long
      More results would have been better
    • 13.
    • 14. One Question Survey Results
    • 15. Some Individual Responses
      Research and database access:
      “I would like to be able to look at different databases on my phone to research papers.”
      “Search journal articles for research.”
      Access to ILS functions:
      “find location and status of library items”
      “Check out, download, read books, view all media, access to database without a decrease in user friendliness. Faster and more streamlined access.”
      “Ace my finals! ”
    • 16. Development
      Low-tech Prototyping
      Pen and paper sketch
      Choosing a Framework
      Drupal vs. jQuery Mobile Framework
    • 17.
    • 18. Drupal?
      Existing site (and all library-hosted sites) migrated to Drupal in August 2010
      Push to get them all in Drupal 7, which was released January 2011
      There are contributed themes and modules for Drupal that are aimed at making mobile development easier:
      Themes: Nokia, Fusion, Mobile, iUI
      Modules: Mobile Tools
      But, ultimately, our programmer felt that mobile theming was “just not there yet,” specifically regarding site administration functions
    • 19. jQuery Mobile Framework!
      “A unified user interface system across all popular mobile device platforms, built on the rock-solid jQuery and jQuery UI foundation.”
      Beta 2 released August 3
      jQuery Mobile Framework integrates smoothly with existing Drupal site
      Content can be added and edited via the Drupal site, and mobile version does reformatting
      Mobile site can therefore beread-only for security as well
      Programmer wrote a code library for the RSS and database features, but most functionality was as-downloaded
    • 20. Device-Specific Functionality in jQuery Mobile Framework (Demo)
      The two following slides demonstrate device-specific functionality:
      On phones, when users touch the “Phone” button in the footer, the phone begins to place the call. (iPhone screen captures follow)
      On tablets, when users touch the “Phone” button in the footer, the device offers to save the phone number as a contact. (iPad screen captures follow)
    • 21. Functionality for Phones (iPhone shown)
    • 22. Functionality for Tablets(iPad shown)
    • 23. Search Box, Full
    • 24. Search Box Changes for Mobile
      The wide, horizontal orientation of the “Start My Research!” box on the home page was not suited to the majority of mobile devices, which are small and tend to be vertical.
      The programmer recreated the six horizontal tabs (“Books,” “Articles,” etc.) and the search functionality of each tab in a vertical menu styled simply for mobile use.
      Users can expand and collapse menus for each search type, which conserves valuable real estate on a mobile screen, much as the tab layout does on the full site.
    • 25. Search Box, Mobile Site(viewed on iPad)
    • 26. Staff Directory, Full
    • 27. Library Staff Directory Changes for Mobile
      The photo, while a nice touch on the full site, is perhaps not as relevant or necessary in a mobile context.
      Extra information (blogs, social networks) beyond contact information (phone number, email) seems equally extraneous for mobile.
      The mobile site draws the basic content desired for mobile display from the full library web site database, but only includes name, title, rank, service unit, email, phone number, and room.
      Any changes to staff information made on the full site are automatically reflected in the mobile site.
    • 28. Staff Directory, Mobile Site(viewed on iPhone)
    • 29. Ask A Librarian: Full
    • 30. Ask A Librarian Changes for Mobile
      Two-column display of all modes of reference (IM, phone, text, email) is far to big to merely shrink successfully for a mobile screen.
      As coded, this page would not make optimal use of mobile device functionality for the different means of communication with Research & Information Services staff.
      Programmer created four buttons in a floating footer on the mobile version that connect users to all reference channels.
      Buttons adapt to device functionality:
      When users touch “Text” on a phone, SMS application opens.
      When users touch “Phone” on a phone, it places the call.
    • 31. Ask A Librarian: Mobile Site(viewed on iPhone)
    • 32. Library FYI: Full
    • 33. Library FYI Changes for Mobile
      We needed a way to import content from our news and events blog easily, without duplicating work for bloggers (i.e., having to post in two places).
      Programmer wrote an RSS library to pull the content from the database backend of our full Drupal-based site.
      Blog entries are pulled from the database and redisplayed, optimized for mobile.
      On tablets, the Library FYI adds secondary content to fill available space without crowding out the most important mobile elements.
      On phones, the FYI content is still available, but “below the fold.”
    • 34. Library FYI: Mobile Site(viewed on iPad)
    • 35. What Content Was Omitted?
      Research Tools (first full site navigation item)
      All content omitted; it seemed redundant with mobile optimization of search box.
      Library Services (third full site navigation item)
      Only Research Help (i.e., “Ask A Librarian”) info included as the series of buttons in the footer.
      Library Info (fourth full site navigation item)
      Directory, Comments, Maps and Hours included/highlighted
      Jobs, Mission, and Policies omitted
    • 36. What’s Next?
      Web analytics (Google Analytics and Percent Mobile)
      Usability testing with patrons planned for November 2011
      Further integration with other electronic resources
      Reserves (Docutek)
      InterLibrary Loan (ILLiad)
      Serials Solutions’ Summon (licensed, but not launched)
      Color/images to better match full site
      More featuresforthcoming in jQuery Mobile Framework
    • 37. Questions? Comments?
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      This slide deck is available on SlideShare: