Parking today PIE webinar presentation 3 03-10

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Find out how the parking industry is using social media to enhance customer service techniques, communicate in real time with their staff and run their business more efficiently.

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Parking today PIE webinar presentation 3 03-10

  1. 1. Effective Social Communications: in the parking industry Presented by Julia Kinslow
  2. 2. Today’s Discussion• Overview• Why should I use social media?• Top social networking tools• How can it be useful in the parking industry?• Tips and tricks to make your ‘social’ life easier and help grow your network
  3. 3. Overview_____________Questions to ask yourself beforeusing social communications
  4. 4. Why should I use social media?
  5. 5. What do I talk about?• Provide updates or “tweet” on items of interest to your network – include links to relevant articles, blog information, current events• Pose appropriate questions and answer questions from those you follow• Participate on a regular basis to provide value to those in your network and keep the conversation going
  6. 6. How can it be useful in the parking industry?• Recruitment• To build stronger relationships o Customers o Staff o Industry contacts o Vendors/suppliers• To provide information/emergency updates o Customers o Staff
  7. 7. Any way to make my ‘social’ life easier? Contacts manager Cross posting to multiple sites Mobile accessibilityUseful third-party apps
  8. 8. Tweetdeck
  9. 9. Copy shortened link into your updates...Link shorteners
  10. 10. Link reporting
  11. 11. To answer one last question on your mind …“Do I need to do it?”
  12. 12. Questions?Contact information: Julia KinslowPhone: 614.395.2181E-mail: jmkinslow@ninedotscreative.comFollow me on:

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