social technology
and the participatory
museum
nina simon, museum 2.0

the outline
what is social technology
why it works
how to use it to revolutionize museums
join the backchannel chat here:
http://todaysmeet.com/komjeook

what is social technology?
tools that enable people to create,
share, and connect with each other

the Web isn’t necessary,

the Web isn’t necessary,
but it makes some things easier
easier to publish easier to distribute

the Web isn’t necessary,
but it makes some things easier
easier to access easier to track

the Web isn’t necessary,
but it makes some things easier
zine blog
radio show podcast
group project wiki
word of mouth ratings-enabled site
address book social network

and as things get easier,
users can depend on each other
old relationship new relationships
Authority is content provider Authority is platform provider

what does a participatory platform look like?

how do the best ones work?

so how can you do it well?
be an authority
be a participant
(or do both)

ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors

ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors

what kind of relationship do you want to have
with your audience?

ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors

find out where you are...

find out where you are... and where your visitors are

ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors

ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors

image sourcing on Flickr and deviantART

link aggregating on Delicious

ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors

ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors

don’t focus solely on creators...
the vast majority of social media users are not creators

Spectator Critic Creator

ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors

ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors

ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors

ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors

dream real

contact me anytime
nina@museumtwo.com
http://www.museumtwo.com
Slides and related links are available here:
http://www.slideshare.net/ninaksimon