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Social Technology and Science Museums

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The what, why, how of social technology for science centers, as presented at the TELUS World of Science Calgary on 9-22-08.

The what, why, how of social technology for science centers, as presented at the TELUS World of Science Calgary on 9-22-08.

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  • 1. science museums and social technology nina simon, museum 2.0
  • 2. the outline what is social technology why I care (and I think you should too) how to incorporate it into the museum
  • 3. but first: why i’m here To share my expertise applying social technology design patterns to museum practice By discussing examples and frameworks for strategic thinking So That the new science center can be the guest directed, technology-enhanced, Delta museum of your dreams
  • 4. what is social technology? tools that enable people to create, share, and connect with each other
  • 5. the Web isn’t necessary, but it makes some things easier easier to publish easier to distribute
  • 6. the Web isn’t necessary, but it makes some things easier easier to access easier to track
  • 7. the Web isn’t necessary, but it makes some things easier zine blog radio show podcast group project wiki word of mouth ratings-enabled site address book social network
  • 8. and as things get easier, users can depend on each other old relationship new relationships Authority is content provider Authority is platform provider
  • 9. me-to-we design
  • 10. why should museums care? because it’s already happening because we can use it to connect with guests in new ways because it can help us do our jobs better
  • 11. because we think it’s a fad that doesn’t affect museums because we’re afraid to lose our content authority because technology investments can be expensive and risky
  • 12. it’s not a niche fad in Canada, 66% of people use the internet every or every other day. And of those active users... 57% read blogs (of which 64% are personal, 23% are about travel/recreation, 13% are about science*) 23% have started a blog 36% think more positively about companies with blogs* 59% belong to a social network 43% share photos 27% upload videos 78% watch video clips 29% listen to podcasts 18% use RSS source: social media tracker wave. 3 * entries reflect worldwide statistics
  • 13. it does affect museums on the marketing side, someone else is defining your brand online
  • 14. it does affect museums on the guest experience side, there are new expectations for personalized, on-demand content
  • 15. it’s going to drive the new science centre “Each learning space can have a specific change strategy assigned to it, and be designed as an “Experience Platform” that includes built-in systems and infrastructure to facilitate the changing of content according to that strategy.”
  • 16. so how can you do it? be an authority be a participant (or do both)
  • 17. first, listen find out where you are...
  • 18. first, listen find out where you are... and where your guests are
  • 19. and decide what kind of relationship you want
  • 20. what would this look like? MUSEUM
  • 21. online and onsite social network museum as dynamic feed of real-time content
  • 22. alternate reality games museum as locus for shared narrative
  • 23. citizen science museum as aggregator of guest data contributions
  • 24. personalized maps and “trails” museum as customizable mix tape
  • 25. innovative social programming museum as a safe space for difficult conversations
  • 26. guests as exhibit designers museum as facilitator of community co-design
  • 27. museum without walls museum giving away content for remix
  • 28. three recommendations 1. engage all kinds of participants
  • 29. three recommendations 1. engage all kinds of participants 2. start small with something that excites you
  • 30. three recommendations 1. engage all kinds of participants 2. start small with something that excites you 3. be clever about ways to get away from the web