the participatory
science centre
               nina simon, museum 2.0
               nina@museumtwo.com
               @n...
where i live
what i do
balboa park online collaborative
boston children’s museum
calgary science center
chabot space science center
chi...
why i’m here




what does this look like?
how does it work?
how do you know if it works?
what i advocate



the participatory institution
is a place where visitors can
create, share, and connect
with each other ...
in cultural institutions, that can mean...




   Cantor Art Center     lower: Chicago Children’s Museum   Center of Scien...
and it requires some changes

 traditional institution        participatory institution

Authority is content provider   A...
why would you want to do this?
              participation does five things best:
                      deliver personal re...
why would you want to do this?
              to deliver personal relevance




                                London Scie...
why would you want to do this?
   to celebrate and network diverse visitors’ voices




                                  ...
why would you want to do this?
      to deliver dynamic content and experiences




                                Worces...
why would you want to do this?
          to encourage interpersonal dialogue




                                   Univer...
why would you want to do this?
       to support collaborative, creative practice




                                    ...
why would you want to do this?
              participation does five things best:
                      deliver personal re...
how can you do it well?

                           what are
INSTITUTION                you about?


                     ...
participation for institutional goals:
       Sound Off! case study




             150 entrants
              12 finalist...
part 1 - identifying audiences and their needs
Current Program Participants                                               ...
part 2 - identifying institutional opportunities

Sound Off currently...

   Creators: kids in bands

   Critics: Facebook...
part 3 - rolling out new services with impact assessment


year 1:
- digital, online submissions (private), culled by staf...
five techniques for
      participatory engagement


1. be personal / i like museums + talk to me bubbles
2. scaffold the e...
five techniques for
      participatory engagement


1. be personal / i like museums + talk to me bubbles
2. scaffold the e...
ilikemuseums.com
who are you relative to the science centre?
constrained profiles
five techniques for
      participatory engagement


1. be personal / i like museums + talk to me bubbles
2. scaffold the e...
90,000 visitors, 37,000 posters made    Denver Art Museum




average time poster-making: 25 minutes
this is not enough to promote social dialogue




                                      GoMA
I’ve never had a gay friend. It was unbelievably
exciting to find myself facing him with his body,
opinions and identity. I...
five techniques for
      participatory engagement


1. be personal / i like museums + talk to me bubbles
2. scaffold the e...
Lowell National Historical Park
using comment boards for dialogue




                                    lab.signtific.org
five techniques for
      participatory engagement


1. be personal / i like museums + talk to me bubbles
2. scaffold the e...
don’t focus solely on creators...




the vast majority of social media users are not creators
what makes YouTube different?
participation can be for everyone




                                Ontario Science Cenre
“museums that get better the more people use them”




                 Auckland Museum       Minnesota History Museum
five techniques for
      participatory engagement


1. be personal / i like museums + talk to me bubbles
2. scaffold the e...
mission-driven social participation
at the museum of life and science
what makes sense on YouTube?
how can we encourage people to share their experience?
how can we encourage people to think like scientists?
what’s your idea?
contact me anytime
       nina@museumtwo.com
    http://www.museumtwo.com



Download slides at http://bit.ly/participator...
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Participatory Science Centre

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Participatory techniques for science centers and museums. First presented at the Ontario Science Centre on 26 Jan, 2010 by Nina Simon of Museum 2.0

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Participatory Science Centre

  1. 1. the participatory science centre nina simon, museum 2.0 nina@museumtwo.com @ninaksimon on twitter slides at http://bit.ly/participatoryscience
  2. 2. where i live
  3. 3. what i do balboa park online collaborative boston children’s museum calgary science center chabot space science center chicago history museum denver art museum experience music project girls math and science partnership international spy museum monterey bay aquarium museum of life and science oakland museum of california SFMOMA smithsonian museum of natural history statens museum for kunst tech museum of innovation
  4. 4. why i’m here what does this look like? how does it work? how do you know if it works?
  5. 5. what i advocate the participatory institution is a place where visitors can create, share, and connect with each other around content.
  6. 6. in cultural institutions, that can mean... Cantor Art Center lower: Chicago Children’s Museum Center of Science and Industry lower: Science Museum of Minnesota
  7. 7. and it requires some changes traditional institution participatory institution Authority is content provider Authority is platform provider
  8. 8. why would you want to do this? participation does five things best: deliver personal relevance celebrate and network diverse voices deliver dynamic content encourage interpersonal dialogue support collaborative + creative practice
  9. 9. why would you want to do this? to deliver personal relevance London Science Museum
  10. 10. why would you want to do this? to celebrate and network diverse visitors’ voices The Wild Center
  11. 11. why would you want to do this? to deliver dynamic content and experiences Worcester City Art Gallery & Museum
  12. 12. why would you want to do this? to encourage interpersonal dialogue University of Washington
  13. 13. why would you want to do this? to support collaborative, creative practice National Building Museum
  14. 14. why would you want to do this? participation does five things best: deliver personal relevance celebrate and network diverse voices deliver dynamic content encourage interpersonal dialogue support collaborative + creative practice
  15. 15. how can you do it well? what are INSTITUTION you about? what will these relationships look like? what do they need? visitors
  16. 16. participation for institutional goals: Sound Off! case study 150 entrants 12 finalists 4 concerts 1 cd
  17. 17. part 1 - identifying audiences and their needs Current Program Participants Their Audiences teen bands (13-21) (don’t family who come see have tight relationship) performance/show friends who come school groups teen artists (13-17) - for the show makers, musicians On Stage Sound Off audience bands who don’t get into Sound Off SoundLab peers other teen Experience the Band - fans of the bands ensemble musicians guest events musicians out-of-school youth advisory board (13-18) one-off programs facilitators who volunteer with Sound teachers Off + other projects Affinities car guys Interests/Desires from Site personal quest for improvement meet other kids like movie buffs musicians tattoo play the music you love them/finding community finding new things you’ll fans of rock like reading graphic design/illustration playing in a band meet pros DIY music collectors meet heroes becoming pro musicians close to celebrity skateboarding behind the scenes influence people into music get scholarships to science enthusiasts history entertainment Berklee comic books specific program interest learning to play music/ artists cultivate arts be a part of the music gaming dreamers activate historic making history interest architecture/design sharing passions with people into scifi history family/friends enthusiasts hope to replicate peak experiences validating your niche
  18. 18. part 2 - identifying institutional opportunities Sound Off currently... Creators: kids in bands Critics: Facebook voting, pro critics, judges Joiners: MySpace communities around bands, Spectators: people who come to the show ADD: -open submission process online (get other bands more out there) -YAB switch from judging to press corps/critics, bloggers -open vlogger competition -oral history live with youth -tracing past bands over time -fans and bands that lose have online community to support each -monthly challenges, lightweight, write a song based on X or using -Sound Off backstage - other roles
  19. 19. part 3 - rolling out new services with impact assessment year 1: - digital, online submissions (private), culled by staff + youth advisory board - engage the other bands in social network around Sound Off! - light merchandise contest, gig promotion, musician meetups - youth advisory board produces journalistic content about finalists and events - live event text voting “people’s choice” by audience year 2: - digital, online submissions (public), culled by online audience, then staff + youth advisory board - social network members produce journalistic content inc. behind-the-scenes - youth advisory board manages social network - youth advisory board begins oral history live project around all-ages scene
  20. 20. five techniques for participatory engagement 1. be personal / i like museums + talk to me bubbles 2. scaffold the experience / side trip + human library 3. design for thoughtful response / on the road + signtific 4. offer multiple engagement points / youtube 5. make it manageable / haarlem oost + mls
  21. 21. five techniques for participatory engagement 1. be personal / i like museums + talk to me bubbles 2. scaffold the experience / side trip + human library 3. design for thoughtful response / on the road + signtific 4. offer multiple engagement points / youtube 5. make it manageable / haarlem oost + mls
  22. 22. ilikemuseums.com
  23. 23. who are you relative to the science centre?
  24. 24. constrained profiles
  25. 25. five techniques for participatory engagement 1. be personal / i like museums + talk to me bubbles 2. scaffold the experience / side trip + human library 3. design for thoughtful response / on the road + signtific 4. offer multiple engagement points / youtube 5. make it manageable / haarlem oost + mls
  26. 26. 90,000 visitors, 37,000 posters made Denver Art Museum average time poster-making: 25 minutes
  27. 27. this is not enough to promote social dialogue GoMA
  28. 28. I’ve never had a gay friend. It was unbelievably exciting to find myself facing him with his body, opinions and identity. It seems he was not very different from me and especially he was not an alien. From now on, I will not disrupt my communication with the gays, I will enhance it. - Reader in Istanbul, 2007
  29. 29. five techniques for participatory engagement 1. be personal / i like museums + talk to me bubbles 2. scaffold the experience / side trip + human library 3. design for thoughtful response / on the road + signtific 4. offer multiple engagement points / youtube 5. make it manageable / haarlem oost + mls
  30. 30. Lowell National Historical Park
  31. 31. using comment boards for dialogue lab.signtific.org
  32. 32. five techniques for participatory engagement 1. be personal / i like museums + talk to me bubbles 2. scaffold the experience / side trip + human library 3. design for thoughtful response / on the road + signtific 4. offer multiple engagement points / youtube 5. make it manageable / haarlem oost + mls
  33. 33. don’t focus solely on creators... the vast majority of social media users are not creators
  34. 34. what makes YouTube different?
  35. 35. participation can be for everyone Ontario Science Cenre
  36. 36. “museums that get better the more people use them” Auckland Museum Minnesota History Museum
  37. 37. five techniques for participatory engagement 1. be personal / i like museums + talk to me bubbles 2. scaffold the experience / side trip + human library 3. design for thoughtful response / on the road + signtific 4. offer multiple engagement points / youtube 5. make it manageable / haarlem oost + mls
  38. 38. mission-driven social participation at the museum of life and science
  39. 39. what makes sense on YouTube?
  40. 40. how can we encourage people to share their experience?
  41. 41. how can we encourage people to think like scientists?
  42. 42. what’s your idea?
  43. 43. contact me anytime nina@museumtwo.com http://www.museumtwo.com Download slides at http://bit.ly/participatoryscience
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