Multiplatform Museum Experiences

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A presentation for the staff of the Denver Art Museum on blended multi-platform museum experiences that include both online and onsite elements. Presented 3/25/09.

Published in: Design, Education

Multiplatform Museum Experiences

  1. 1. multi-platform museum experiences nina simon, museum 2.0 nina@museumtwo.com @ninaksimon
  2. 2. we all live in a multi-platform world. external museum social events & exhibits word of mouth festivals cellphones programs radio email website television photo-sharing newspaper blogs online media social networks
  3. 3. Where will this photograph go?
  4. 4. what relationship do you want to have with visitors?
  5. 5. how can multi-platform experiences enhance your ability to deliver on your mission?
  6. 6. The mission of the museum is what enriches your life? to enrich the lives of Colorado and connecting with locals Rocky Mountain residents what is unique about this audience? through the acquisition, preservation, and presentation of art works how does the audience see evidence of this work? in both the permanent collections and temporary exhibitions, and by do these programs connect to supporting these works with exemplary other parts of the audience’s lives? educational and scholarly programs. where does the Web fit into the content delivery systems for these programs?
  7. 7. TRADITIONAL FUTURE Authority is content provider Authority is platform provider visitors and users powerfully extend the reach and value of museum content when given the opportunity
  8. 8. powers of the platform 1. set the rules of behavior 2. define the types of interaction available to users 3. preserve and exploit user- generated content 4. promote and feature preferred content
  9. 9. powers of the platform 1. set the rules of behavior 2. define the types of interaction available to users 3. preserve and exploit user- generated content 4. promote and feature preferred content
  10. 10. powers of the platform 1. set the rules of behavior 2. define the types of interaction available to users 3. preserve and exploit user- generated content 4. promote and feature preferred content
  11. 11. how do people participate?
  12. 12. multi-platform design can be used for... marketing participatory design visitor experiences
  13. 13. marketing goal: reach potential visitors “where they are” and connect them to potential experiences of interest
  14. 14. participatory exhibit design goal: connect visitors to the experience of researching, assembling, curating, and presenting artifacts/exhibits
  15. 15. visitor experiences goal: extend the onsite visit into an ongoing relationship
  16. 16. three recommendations 1. engage all kinds of participants
  17. 17. three recommendations 1. engage all kinds of participants 2. start small with something that excites you
  18. 18. three recommendations 1. engage all kinds of participants 2. start small with something that excites you 3. tie it tightly to your mission

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