multi-platform
museum experiences
nina simon, museum 2.0
nina@museumtwo.com
@ninaksimon

we all live in a multi-platform world.
external museum social
events &
exhibits word of mouth
festivals
cellphones
programs
radio
email
website
television
photo-sharing
newspaper
blogs
online media
social networks

Where will this photograph go?

what relationship do you
want to have with visitors?

how can multi-platform
experiences enhance
your ability to deliver
on your mission?

The mission of the museum is
what enriches your life?
to enrich the lives of Colorado and
connecting with locals
Rocky Mountain residents what is unique about this audience?
through the acquisition, preservation,
and presentation of art works
how does the audience
see evidence of this work?
in both the permanent collections and
temporary exhibitions, and by do these programs
connect to
supporting these works with exemplary other parts of the
audience’s lives?
educational and scholarly programs.
where does the Web fit into the content
delivery systems for these programs?

TRADITIONAL FUTURE
Authority is content provider Authority is platform provider
visitors and users powerfully extend the reach and value
of museum content when given the opportunity

powers of the platform
1. set the rules of behavior
2. define the types of
interaction available to users
3. preserve and exploit user-
generated content
4. promote and feature
preferred content

powers of the platform
1. set the rules of behavior
2. define the types of
interaction available to users
3. preserve and exploit user-
generated content
4. promote and feature
preferred content

powers of the platform
1. set the rules of behavior
2. define the types of
interaction available to users
3. preserve and exploit user-
generated content
4. promote and feature
preferred content

how do people participate?

multi-platform design can be used for...
marketing participatory design visitor experiences

marketing
goal: reach potential visitors “where they
are” and connect them to potential
experiences of interest

participatory
exhibit design
goal: connect visitors to the experience
of researching, assembling, curating, and
presenting artifacts/exhibits

visitor experiences
goal: extend the onsite visit into an
ongoing relationship

three recommendations
1. engage all kinds of participants

three recommendations
1. engage all kinds of participants
2. start small with something that excites you

three recommendations
1. engage all kinds of participants
2. start small with something that excites you
3. tie it tightly to your mission